05/01/2026
This month’s issue of Trade Show Executive (TSE) features Michelle Troop, Chief Revenue Officer at Ai4 - Artificial Intelligence Conferences.
Troop is leveraging her experience and focus on curation to help position the growing event as the AI industry’s premier convening point. With an entrepreneurial background that spans major brands such as InsureTech Connect, MAU Vegas and NextCustomer, Troop’s insights on building events are a masterclass in identifying market needs, growing revenues in dynamic cycles and leading teams into uncharted territory.
Also, we looked at the 2026 edition of RacquetX, which hosted a record-breaking crowd and engaged fans with its blended trade show, conference and festival format. The event combines B2B programming with fan-facing experiences, ranging from a club summit and startup pitch competition to brand showcases and live play. For Co-Founder and CEO Robyn Duda, this convergence has been the vision from the start.
Next, we look “beyond the plate” to discover what flavors, sourcing approaches, F&B experiences and audience performances are driving menu decisions at B2B events. We learned about a wealth of new, exciting ways to wow attendees while fueling them up, including F&B storytelling, non-alcoholic beverages and “High/Low” pairings.
Finally, we spotlight Savannah, Georgia, which is living up to its nickname of “The Hostess City.” The Savannah Convention Center completed a $276-million expansion last year and the city offers one of the most beautifully preserved downtown districts in the U.S.
Read all of these articles and so much more in this month’s edition of TSE: https://bit.ly/4efVD0y
A huge TSE thank you to Michelle Troop and everyone else who contributed to this month’s issue.
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