01/01/2026
Happy New Year! This month’s issue of Trade Show Executive (TSE) features Mark Shashoua, CEO of Hyve Group.
Shashoua is transforming the company’s business model to be future-proofed and connections-focused by leaning into end markets and rolling out best practices across global brands. We sat down with Shashoua to discuss Hyve’s transformation and strategy.
Next, we check in with industry leaders to find out what trends are on the horizon this year in attendee acquisition and retention, exhibitor and sponsorship offerings, and venue and partner expectations. Despite some headwinds, positivity is on the rise as the value of face-to-face interactions continues to grow.
Also, we hear how some of the industry’s leading show organizers are leveraging VIP programs to enhance the attendee experience, create loyal audiences and curate more impactful connections. We examined the latest in VIP experiences at CES, JCK and more events.
Finally, our Midsized Convention Centers Report finds that venues ranging from 125,000-349,999 square feet of print exhibit space are focused on delivering function and flexibility within their compact footprint. Expansion projects are underway at 13 Tier III venues, including the Raleigh Convention Center, the Cobb Convention Center-Atlanta and the Ga***rd Opryland Resort & Convention Center.
Read all of these articles and so much more in this month’s edition of TSE:
https://bit.ly/48Ypdna
A huge TSE thank you to Mark Shashoua and everyone else who contributed to this month’s issue.