Rise Interactive

02/01/2022

A core part of a marketer's job is to prove the impact of their strategies on business results. Doing so requires close collaboration and buy-in across marketing and finance teams with a shared definition and measurement of success. Easier said than done!

Our CEO Larry Fisher explores this topic with Rise's finance and marketing leaders Dave Zuaiter and Natalie Scherer to provide practical advice to other leaders on how to foster collaboration that leads to better decisions. Read the 10 lessons they've learned here:

I have always believed that you can’t expect to achieve a goal — growth, especially — if you aren’t willing to put budget and resources against it. This is especially important in tech, where the only way to remain relevant and competitive is to continuously be innovating.

01/03/2022

New Year, New Budgets, New Strategies! Join Rise and Pacvue on 1/13 where our experts will discuss the million-dollar question on all eComm marketers' minds... Should you expand to ?

Register here --> https://bit.ly/3EL1WUB

11/11/2021

One result of savvier customers who better understand data privacy is, according to Jay Kennedy Rise's Email Manager, a rising cost of securing consent from consumers to share their data and receive personalized marketing messaging. In the latest installment of Late Night with Larry, Jay and Larry talk about how brands need to continue to up their game on the value they provide customers in exchange for their first-party data. This timely conversation is one you don't want to miss.

Collection of first-party data — information you’ve collected about your customers that they’ve consented to providing — is a centerpiece of any successful digital marketing strategy. But peoples' attitudes toward online privacy have changed significantly in recent years.

11/09/2021

Rise CEO Larry Fisher and Quad Sr Director, Studios Devin Fisher (no relation!) teamed up with MediaPost to explore how forward-thinking CMOs are fueling their brand engines with timely and relative content. Read on to learn why CGI isn't just for Hollywood action movies anymore.

https://www.mediapost.com/sponsor/content/2961/

11/08/2021

The holiday season is right around the corner and for many brands it's an essential time to meet annual goals. Even if Holiday isn't a vital time for you--perhaps back-to-school or open enrollment is--this new Connex release is a game changer for any peak season pacing needs.

For many of our clients there is a make-or-break peak season that determines whether or not they will hit their company’s annual targets. Successful peak seasons have a number of key ingredients.

11/01/2021

We all know B2B marketing comes with its own set of unique challenges. To have our own Marketing team nominated as a finalist for B2B is an accomplishment we're excited to celebrate. Congrats! https://bit.ly/3CAevSo

10/21/2021

At TikTok World 2021, the social media giant reported that 92% of its users take action after watching a video. Read 5 lessons for making the most of advertising on this platform in our latest blog.

We went into the event eager to meet with peers and discuss the marketing opportunities exploding within TikTok. The event left us with a ton of inspiration—if you missed it, check out the key takeaways.

10/20/2021

Hey marketers: want to learn how other leaders like you are managing the surge in retail media networks? Take this 2-min survey to gain exclusive insight to our retail media research and get a $5 Starbucks gift card for participating! https://bit.ly/3AXMDFV

Please take 2 minutes to answer the following questions and receive a $5 Starbucks gift card as a thank you for your time. All data will be kept anonymous and we will share the benchmark results after the survey closes.

10/14/2021

If we're all using the same advertising algorithms, how can we make the right optimizations to beat competition? Read our advice.

Microsoft is announcing a bidding approach shift designed to help advertisers drive more value from campaigns that are using manual bidding. By April 30, 2021, all campaigns that use manual bid strategies will be automatically opted into using Enhanced CPC (eCPC).

10/11/2021

The skillsets CMOs need to drive brand growth is expanding while average tenure is shrinking. In partnership with MediaPost, our CEO Larry Fisher will share his advice and perspective on how CMOs can adapt to today's dynamic environment. Check out the first installment! https://www.mediapost.com/sponsor/content/2881/

10/07/2021

It’s Day 2 of Linn Academy! Not too late to register - join for free to hear the latest insights from industry leaders.

Be part of the latest discussions, insights and trends in ecommerce - register now for Linn Academy 2021 to hear from industry leaders, innovators and brands shaping the conversation on the future of ecommerce.

10/06/2021

Rise is speaking TODAY at Linn Academy! Join us at 12 ET to hear Blake Kidd present strategies to optimize your ecommerce presence and drive growth! Register for free to tune in:

Be part of the latest discussions, insights and trends in ecommerce - register now for Linn Academy 2021 to hear from industry leaders, innovators and brands shaping the conversation on the future of ecommerce.

10/05/2021

We're excited to share that Connex, Rise's proprietary media optimization platform, has been named a finalist in the Digiday Technology Awards, recognizing those who are advancing the industry through tech-focused innovation. Read more:

The 2021 Digiday Technology Awards are recognizing the tech companies driving the digital media industry forward. See this year's nominees.