02/04/2025
Let's cancel the noise and remove the dust from the branding process that actually works.
For eleven years, Designer&Gentleman has been serving clients in the health industry, working on more than 100 projects over the years.
One of our latest comprehensive projects that we truly enjoyed is Denteast, a dental practice startup in Fort Lauderdale.
Here’s a quick overview: We love this project because Denteast, as a business, shares a philosophy that aligns with ours—people first.
According to the founder, Denteast aims to bring dentistry back to its roots and address what the industry has been missing for a long time: a small, boutique practice that offers high-end service, one patient at a time.
They are small but think big. That’s why we created a brand platform that is easy to scale.
DentEast [noun]: A physician and artist crafting smiles that brighten the world, one beam at a time.
This is just a glimpse of a year-long project where we provided 360° branding. Based on our research, Fort Lauderdale desperately needed high-end dental service with an elegant, luxurious boho style with a twist of minimalistic modernism and a slight touch of a homely vibe.
Dental care is a highly competitive market, so we applied our latest tactics and market predictions based on our 'user persona' research to ensure this business grows easily and sustainably.
We covered all the touchpoints and territories to ensure a successful brand launch and activation. Services such as brand identity, logo design, verbal and visual style, UX/UI, integration of various software, product design, and business promotion strategies—both offline and online—were just a small part of this comprehensive project that took more than a year to develop.
As a result, we received two awards (so far). Yeeey!
And in a second month, they are break even!
The slides here are made from elements of a more comprehensive brand guideline book, a typical asset in every project we work on.
I will post more about this project and discover more office space, imagery, and 80-page website with some innovative lead-gen features.
A few words about the website- we set it up immediately to have a 90% score. Then, we dive into heavy on-site SEO, off-site SEO work, so as other tactics.
You'll also notice the use of large typography on the website. Why? Bc, that's our signature. And we love it, and so do our users. We're not in the material design space, and we're definitely not in the Excel reports business.
We're creatives, and the bigger the font, the better the experience and excitement. We're constantly tracking conversion rates, monitoring bounce rates, and improving the UX.
Feel free to reach out to me if you have any questions or share your thoughts.
Book a discovery call, link is in the first comment.