Designer&Gentleman

17/12/2025

In this video, I share real, on-the-ground insights from the medical industry specifically the dental care space through a branding and business lens.

Lately, we’re seeing an explosion of AI-powered tools. Marketers are excited. The messaging is overwhelmingly optimistic. The narrative sounds simple: everything is faster, easier, and automated.

But here’s where things get interesting.

When I attend high-level dental conferences- events that cost thousands of dollars and bring together some of the most respected professionals in the field- and speak directly with dentists, I hear a very different story.

They tell me it’s not easy.

So when marketers say “it is,” and dentists say “it isn’t,” one thing becomes clear:
someone isn’t being fully honest- or at least not telling the whole story.

In this video, I unpack that gap.

We’ll look at what’s actually happening behind the scenes, how AI fits into dental branding in reality (not marketing headlines), and why tools alone don’t replace strategy, experience, or ex*****on.

My goal is simple: to clarify the messaging, remove the noise, and offer a more grounded, transparent perspective on branding in the dental space.

I hope this educational and honest conversation helps you better understand the process and make smarter decisions moving forward.

Please tell me what do you think, about this one.
Thank you and hope you’ll enjoy it.

What Dentists Must Know Before Opening or Scaling a Dental OfficeStarting or growing a dental practice is one of the most expensive and delicate small-busine...

02/12/2025

21/11/2025

There are 200,000 registered real estate agents in Florida.
80,000 in the Miami metro area.
And about 35,000 are actually active.

So how do you stand out in a marketplace where everyone has a headshot, a slogan, and a Canva-made “Just Sold” graphic?

Simple.
You build a personal brand so sharp it stops the scrolling thumb like a seatbelt in a Formula 1 car.

Because here’s the truth:
Many people offer luxury service… but they’ve never experienced luxury lifestyle themselves.

And that’s where things fall apart.
It’s easy to talk about luxury- it’s a whole different story to walk it, breathe it, understand it, and translate that world into trust and credibility.
That’s the gap personal branding fills.

It’s vision.
It’s a new-age branding approach.
It’s understanding your audience on a human level.
And it’s real, consistent work.

And honestly… after working under Ryan Serhant, yes, the guy who basically owns Manhattan (watch it on Netflix; he’s like a real-estate superhero with perfect hair) that was just my warm-up lap.

Now?
Now I’m ready for the serious players like Nemanja Vucicevic 😅

17/09/2025

One thing I’ve noticed about inexperienced people is that they don’t want to work with us because of how our creations look.

Instead of focusing on the results, they focus only on the aesthetics- aesthetics that were designed not for them, but for someone else. And that’s the real problem.

When people ask me about our portfolio, I tell them: what you’re about to see are the winners.

By winners, I don’t mean awards, pretty colors, celebrities brand ambassadors, or trendy fonts. I mean companies who hit their business goals- who scaled, who sold, exit, who transformed.

Sometimes a design makes you laugh or think, “That’s not what I expected.” But here’s the truth: one of those “unexpected” designs (package design) generated over $1M in its first year and changed the company’s entire ecosystem.

That’s exactly why, on the opening slide of our case studies, you’ll always see three things: the problem, the solution, and the outcome.

In the outcome section, we don’t just show visuals- we show data: measurable impact, powerful results, and financial growth.

Design is not about personal taste. It’s not about whether you like yellow or prefer blue. It’s about communication. It’s about delivering a message so clearly that the right audience understands and takes action.

Not every project follows golden ratios or uses luxurious fonts or trendy gradients. Some of the most effective campaigns are anti-ads: raw, direct, and perfectly on-brand. But there has to be a wink!

That’s why I love them.

At the end of the day, design isn’t decoration, it’s a business and impact, and when it’s on-brand such as this- it’s a winner!

Who ever proposed the campaign with basic typography, typos, no imagery, no visual elements, poor copy (anti-ad) I give them hat off!

Cluely.

24/06/2025

We are excited to work on something new! Summer Campaign for the Client Denteast

This digital and print campaign draws on a classic South Florida motif: the ocean view.

We subtly introduce the concept of misalignment using vertical strips on the wall to evoke a sense of slight discomfort, done in a sophisticated and artful way. The visual unease is resolved simply by realigning the image, symbolizing how Invisalign can bring balance back to your smile.

With Invisalign at Denteast, achieving that perfect smile is just as seamless.

We’re proud to serve the medical and dental industries, and this campaign is one we’re especially excited about.

Please note: this is just an announcement and a work in progress. The final version will be released in print in the coming weeks in local magazines in South Florida. What you see here is an early render as a sneak peek into the campaign.

We’ve been very selective in choosing the right clients: those who challenge us and allow us to grow. :)

13/06/2025

404 page is also a branding opportunity page. :)

05/06/2025

At Designer&Gentleman, we don’t just talk the talk—we walk the walk.

Here’s a sneak peek at a bold new brand identity we’re developing for a real estate platform.

It’s already been a lot of fun to build, and based on our market research, we see strong potential for growth.

Yes, the market is saturated, but there’s always room for those who bring real value.

For the logo structure, we drew inspiration from the core function of the platform-providing answers to real estate questions.

We incorporated a small house into the negative space of a question mark, visually representing both the industry and the idea of guidance.

05/06/2025

At Designer&Gentleman, we don’t just talk the talk—we walk the walk.

Here’s a sneak peek at a bold new brand identity we’re developing for a real estate platform. It’s already been a lot of fun to build, and based on our market research, we see strong potential for growth.

Yes, the market is saturated, but there’s always room for those who bring real value.

For the logo structure, we drew inspiration from the core function of the platform-providing answers to real estate questions.

We incorporated a small house into the negative space of a question mark, visually representing both the industry and the idea of guidance.

Need branding for your next project? Let’s talk.
👉 https://calendly.com/designerandgentleman

08/05/2025

Someone recently asked me: How do we balance the human creative touch with AI-driven automation?

At Designer&Gentleman, we see a hybrid future—what we call Augmented Creativity.

We respect the intelligence of both. The human mind grasps nuance, humor, cultural context, and emotional depth in a way that AI—at least for now—cannot fully replicate.

We use AI agents as strategic collaborators. They handle tactical tasks like asset resizing, copy optimization, and split testing—freeing human creatives to focus on what matters most: strategy, storytelling, and soul.

One of our recent projects proves this model in action.

A few months ago, we began branding a platform designed to offer free hashtag advice. Our approach was straightforward:

Educate the agent, train the system, and only transfer the lead to a real human when true buying intent is recognized.

Why? Because no AI can outperform the emotional intelligence and empathy of a skilled human advisor.

This is a two-year collaboration with incredible growth potential, and our team at Designer and Gentleman is proud to lead the creative direction.

What you’re seeing here is a mood board exercise. It’s not the final version, but it captures the essence of where we’re headed.

Got a real estate question? Ask Gilit.

02/04/2025

Let's cancel the noise and remove the dust from the branding process that actually works.

For eleven years, Designer&Gentleman has been serving clients in the health industry, working on more than 100 projects over the years.
One of our latest comprehensive projects that we truly enjoyed is Denteast, a dental practice startup in Fort Lauderdale.

Here’s a quick overview: We love this project because Denteast, as a business, shares a philosophy that aligns with ours—people first.

According to the founder, Denteast aims to bring dentistry back to its roots and address what the industry has been missing for a long time: a small, boutique practice that offers high-end service, one patient at a time.
They are small but think big. That’s why we created a brand platform that is easy to scale.

DentEast [noun]: A physician and artist crafting smiles that brighten the world, one beam at a time.

This is just a glimpse of a year-long project where we provided 360° branding. Based on our research, Fort Lauderdale desperately needed high-end dental service with an elegant, luxurious boho style with a twist of minimalistic modernism and a slight touch of a homely vibe.

Dental care is a highly competitive market, so we applied our latest tactics and market predictions based on our 'user persona' research to ensure this business grows easily and sustainably.

We covered all the touchpoints and territories to ensure a successful brand launch and activation. Services such as brand identity, logo design, verbal and visual style, UX/UI, integration of various software, product design, and business promotion strategies—both offline and online—were just a small part of this comprehensive project that took more than a year to develop.

As a result, we received two awards (so far). Yeeey!
And in a second month, they are break even!

The slides here are made from elements of a more comprehensive brand guideline book, a typical asset in every project we work on.
I will post more about this project and discover more office space, imagery, and 80-page website with some innovative lead-gen features.

A few words about the website- we set it up immediately to have a 90% score. Then, we dive into heavy on-site SEO, off-site SEO work, so as other tactics.

You'll also notice the use of large typography on the website. Why? Bc, that's our signature. And we love it, and so do our users. We're not in the material design space, and we're definitely not in the Excel reports business.

We're creatives, and the bigger the font, the better the experience and excitement. We're constantly tracking conversion rates, monitoring bounce rates, and improving the UX.

Feel free to reach out to me if you have any questions or share your thoughts.

Book a discovery call, link is in the first comment.

08/03/2025

Partnership with Autentikum!

Hello business and creative community,

We have great news to share!

We’ve officially launched a partnership with Autentikum!

For the past few years, we’ve been helping clients create stunning visuals, product designs, renderings, and branding assets. I’ve had the pleasure of working with Autentikum for years, and now, we’ve joined forces to offer next-level services in Web 3.0, gaming, CGI, product renderings, packaging, and more.

And here’s the best part—this division is now open for work!

If you want to make your business, services, amd products stand out, let’s talk!

Link in the first comment.

02/02/2025

Are we expensive?

Our capabilities deck sometimes costs $50,000. Is that expensive?

Let me ask you this:

Experienced businesspeople don’t focus solely on what they spend. They focus on what they gain in return.

After we created this deck, the company secured $125M in investment.

To put things in perspective:
$50,000 is just 0.04% of $125M.

Now let me ask you again. Are we expensive?

The answer is simple: we’re not expensive — we’re an investment with extraordinary returns.

When you focus on delivering transformative results, your value speaks for itself.