
07/16/2025
🦖 Jurassic World Rebirth has officially arrived—and so has 7-Eleven.
Before Jurassic World Rebirth hit theaters on July 2 and became the #1 movie in the world, 7-Eleven debuted a larger-than-life in-store takeover in Los Angeles—transforming its Burbank location into a fully immersive Jurassic experience. Check it out for yourself at the Burbank location from now until July 30.
In addition, our team worked closely with 7-Eleven, Universal Pictures and Amblin Entertainment to bring the Jurassic World Rebirth vision to life across digital, retail, and experiential channels, creating a unified brand experience that met fans wherever they were.
From dino-themed collectibles and exclusive merch to limited-time Slurpee® drinks and roaring snack combos, this national campaign brought this epic adventure to all 7-Eleven® and Speedway® stores.
Want a closer look at the Jurassic-sized takeover in Burbank?
Check out the NBC Los Angeles feature:
https://bit.ly/4lXwh8k
Fans got up close and personal with dinosaurs at a 7-Eleven “base camp” to celebrate the franchise’s newest film. This video was broadcast on the NBC4 News at 4:45 on Friday, June 27, 2025.