12/17/2025
For the fourth consecutive month, PR Newswire outperformed competitors when it comes to content being surfaced, referenced and engaged with by LLMs.
The latest third-party data shows that we continue to lead in AI-driven visibility, a clear advantage for our customers.
According to the data, content distributed by PR Newswire receives:
• Up to 2x more referral traffic from AI-powered discovery tools versus competitors. (Source: Similarweb, Aug-Nov 2025)
• 3x more references by LLMs than alternative distribution platforms – see the chart below for a look at how our lead is growing. (Source: Semrush, Sept–Nov 2025)
Our team's focus on maximizing visibility for brand stories is driving steady improvement in AI search results — our website is a top-cited domain on LLMs, alongside companies like Forbes, Amazon, and Microsoft.
The future of brand visibility is being shaped by AI – and this data shows that distribution still plays a defining role. Is your content optimized to be cited in AI Search? Contact us to learn how!