07/29/2025
At Rand McNally, publishers of your trusted Road Atlas and mapping products for over a century, we're constantly observing how people explore.
Recent insights from Travelsavers and NEST, based on travel agent survey responses, confirm what many in the industry have been discussing:
1. Shoulder Season is Soaring.
A significant 32% of survey respondents reported that their shoulder season bookings were up compared to the same time period last year. For many destinations, particularly across the USA, fall (September-November) is a prime example of shoulder season. This smart shift means more travelers are discovering the joys of fewer crowds, often milder weather after the summer heat, and unique local experiences during these "in-between" months. It's the perfect time to explore destinations without the peak-season rush.
2. Last-Minute Adventures on the Rise.
A notable 20% of agencies are also reporting more last-minute bookings. This trend suggests an increasing desire for spontaneity and perhaps a quick escape when the mood strikes.
These trends highlight a greater appreciation for flexible, authentic, and often more serene travel experiences. The Rand McNally Road Atlas remains an essential tool for understanding the geography of your destination, planning your itinerary, and simply enjoying the journey. It also offers a welcome opportunity for a digital detox, allowing you to unplug and reconnect with the physical world, fostering a deeper connection with your travel experience.
Inspired to plan your own shoulder season travel? We have 11 fantastic road trip itineraries that are perfect for shoulder season exploration, spanning diverse regions across the USA. These include:
Cruising historic Route 66
Leaf-peeping in New England
Exploring the cities and lakes of Chicago/Wisconsin
Soaking in the charm of Charleston/Savannah
Discovering the heart of Kentucky
Experiencing the unique culture of New Orleans
Venturing through New Mexico's stunning landscapes
Taking on the vastness of Texas
Breathing in the mountain air of Colorado
And discovering the beauty of Northern California
Whether you're meticulously planning a trip across states or deciding on a spur-of-the-moment weekend escape, trust Rand McNally to help you visualize your adventure and make the most of every mile.
Which trip would you choose? Share your thoughts below.