Keeping it Real Podcast

05/21/2026

AI daily briefing for real estate business. Insights from Kristy Nakamura of Your Oahu Home Team! D.J. Paris

05/20/2026

New Keeping it Real Podcast episode just dropped!

Welcome to another episode of YouTube Lab with Sarah Maslowski.

In this episode, Sarah sits down with Northern Michigan agent and coach Gino D’Angelo to discuss how he built a thriving real estate business through YouTube in a small resort market. Gino shares his journey from spending heavily on Zillow leads to generating consistent, high-quality inbound clients from simple, affordable video content. They break down his first 90 days on YouTube, the evolution of his setup, and why small-market agents actually have a powerful advantage.

This episode is brought to you by RealGeeks and Courted.io.


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Welcome to another episode of YouTube Lab with Sarah Maslowski. In this episode, Sarah sits down with Northern Michigan agent and coach Gino D’Angelo to

05/20/2026

Real estate agents and AI visibility. Hear from Chris Linsell of Luxury Presence! D.J. Paris

05/19/2026

4% of buyers find their home through an open house. NAR has been saying so for years. Most agents are still running open houses to find buyers.

NAR’s 2025 Profile. 52% of buyers found their home online. 4% found it through a yard sign or open house. 3% started their search at an open house.

Open houses aren’t a buyer-acquisition tool. They’re a showing tool for buyers who already found the listing online.
They do generate something else. Feedback on the price. Conversations with neighbors who might list with you next year. Relationships with other agents whose buyers might write on your future listings.

Three things every listing agent should do this week.

One. Stop pitching open houses as “we’ll find the buyer.” Pitch them as “we’ll get feedback and meet your neighbors.”

Two. Reallocate Sunday open-house prep time toward listing optimization.

Three. Track every open house intentionally. Who came. Who lives nearby. The relationships are the actual ROI.

Open houses sell four percent of homes. They build the next four years of your business.

05/19/2026

Last call. Tomorrow at noon Central. Free 45-minute AI webinar for real estate agents.

The average agent spends 38 hours a week on tasks AI can do in 20 minutes. Listing descriptions, follow-up, CMA narratives, buyer consults, open house recaps. 38 hours. Every week. Gone.

I'm running through the 5 specific AI moves the top 1% of agents are actually using right now. Live demos. Real prompts. No live Q&A this round. Instead, 15-min 1-on-1 research sessions for the next KIR podcast series on agent AI (I can't meet with everyone, but I'll meet with as many as I can). Plus a 3-day tapthis.co bonus drop Wed-Fri.

Can't be there live? Register anyway and I'll send the replay.

https://loom.ly/bKoipqA - use promo code REAL

05/18/2026

Heads up to every Chicago agent.

MRED has signaled it will stop syndicating to Zillow at midnight CDT on May 19. If your brokerage does not have a direct feed in place, your active listings can drop off Zillow within hours.

Two ways to fix it. Both require your Designated Managing Broker, not you:

1) A PDAP feed via MLS Grid. Start at zillow.com/agents/beonzillow
2) A direct broker syndication agreement with Zillow Group. Start at info.zillow.com/listingfeeds.html or email [email protected]

You cannot fix this as an individual agent. Forward this reel to your DMB tonight. Then email your sellers before they call you.

Full breakdown plus FAQ on the blog. Link in bio.

05/18/2026

Dual agency cost sellers $1.5 billion. Off-MLS listings cost them another $1.3 billion. Same problem. Different mechanism.

Zillow released both numbers on May 14 in the same study. 15 million transactions analyzed from 2023 to 2025. Both penalties showed up every year.

The common thread is buyer-pool restriction. Dual agency limits the buyer to one agent's roster. Off-MLS limits the buyer pool to whoever already saw the listing inside a private network. Narrower pool. Lower price. The seller absorbs the gap.

Two questions to answer before your next listing presentation.

One. Will you market this listing on the MLS, or in a private listing network only? If you pitch private exclusives, $1.3 billion is your seller's counter-argument.

Two. Will you represent the buyer side if your buyer wants to write? If yes, the cost to your seller is $2,165.

When the agent narrows the buyer pool, the seller pays.

Hashtags:

05/18/2026

Mortgage buy-downs beat inflation savings. Hear from Austin Clarence at NEXA Mortgage NMLS # 1509690! D.J. Paris

05/18/2026

AI visibility hack for agents. Hear from Chris Linsell of Luxury Presence! D.J. Paris

05/17/2026

Dual agency cost sellers $1.5 billion. Off-MLS listings cost them another $1.3 billion. Same problem. Different mechanism.

Zillow released both numbers on May 14 in the same study. 15 million transactions analyzed from 2023 to 2025. Both penalties showed up every year.
The common thread is buyer-pool restriction. Dual agency limits the buyer to one agent's roster. Off-MLS limits the buyer pool to whoever already saw the listing inside a private network. Narrower pool. Lower price. The seller absorbs the gap.

Two questions to answer before your next listing presentation.

One. Will you market this listing on the MLS, or in a private listing network only? If you pitch private exclusives, $1.3 billion is your seller's counter-argument.

Two. Will you represent the buyer side if your buyer wants to write? If yes, the cost to your seller is $2,165.

When the agent narrows the buyer pool, the seller pays.



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05/17/2026

Zillow ran the same analysis three years in a row. Every year, dual-agency sellers got lower prices. California, Florida, New York. All three showed it.

6.8 million transactions. California aggregate seller losses, $533 million. Florida $217 million. New York $146 million. Every year of the study.
One-year findings can be a fluke. Three-year findings across multiple states can’t. The “but maybe it’s just my market” defense for double-ending is over.

Three plays this week.

One. Stop using “but maybe it’s a fluke” as a reason to keep double-ending. Three years of replication settled that.

Two. Pull your own state’s dual-agency rate from your MLS. See where you stand against the population.

Three. Have a position ready for any seller who asks about the data.

Three years. Three states. 6.8 million transactions. The data isn’t going to change its mind.