8WAY

We aim understand your ideas, build visual narratives and strategically create successful advertisem

8WAY is a creative strategy & content marketing team based in Chicago, United States.

02/16/2020

Quick promo piece we made for and their partnership with the racetrack in New Orleans.⠀
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DOP

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10/17/2019

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Ever play Operation or with tile puzzles? Imagine the pieces are up to 15’ long by 6’ wide and each one is around $250,000. This was a lot of fun and all sorts of cool to pull off especially as the set/shots were coming together.
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@ Autobahn Country Club

10/16/2019

✖️Alcantara✖️
Louis Vuitton has it as linings in their bags. Formula One implements it as a flame retardant material in their racecars. SpaceX uses it in their Crew Dragon capsule. The 911.2 GT3 interior is in good company (and so is your butt) 🍑

09/25/2019

🖍What a difference tuning your images can make 😵 without the need for heavy post, simple adjustments can force visuals to tell a much different story. Colder, flatter tones can evoke feelings of isolation or sterility. A bump in temperature can shift to emulate nostalgia and curiosity.
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@ Trout Valley, Illinois

08/16/2019

Sound design is more critical than most realize. Bad video with good audio is palatable versus good video with bad audio. Conveying impact & weight require elegant solutions and calls for more finesse when designing for social media/mobile viewing.

For example, iPhone “bass” is -10dB at approximately 450 Hz. Essentially iPhones have no response below 500 Hz. Sub bass is what gives action on-screen that punch but will “disappear” on mobile (which is why monitoring on several devices is key).

This particular work only incorporated basic Premiere chains but my usual primary focus is to balance frequencies so each sound cuts through without overwhelming the audience or getting lost in the mix.

02/05/2019

We worked with Xtreme Xperience and Mason Mobley of Centrify Corporation to reveal what it takes to entertain clients for one of the leaders in the modern IT threatscape. There is no shortage in competition, especially in the corporate space-- and to stand out year after year traditionally requires fun and unique solutions; however, lack of creativity often make that increasingly difficult. Organizations the likes of Adobe and ESPN decided to raise the stakes and Xtreme Xperience offered exactly what they were looking for: a legitimate way to differentiate themselves by skipping the golf carts for the latest Ferraris and Lamborghinis on a real racetrack.

10/31/2018

🖤💙 I think all art is about control - the encounter between control and the uncontrollable
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www.8way.net

10/29/2018

🖤💙 “Once you decide on your occupation you must immerse yourself in your work. You have to fall in love with your work. Never complain about your job. You must dedicate your life to mastering your skill. That’s the secret to success.” » I live vicariously through others who have lived before me and their wisdom has molded who I am– I only hope to inspire many others. Who’s your inspiration? (yes, I’m aware this isn’t ‘authentic’ but it was delicious either way!
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www.8way.net

10/25/2018

🖤💙 Fashion is about dressing according to what’s fashionable. Style is more about being yourself » white isn’t my thing, I gravitate more towards blacks but always looking for excuses to rock red. What’s your motif?
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www.8way.net

10/24/2018

🖤💙“There is no such thing as inaccuracy in a photograph. All photographs are accurate. None of them is the truth.” » My work is nowhere near his realm or calibre but I’m tickled with his idea. Do you agree with Avedon? 📷
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www.8way.net

10/21/2018

🖤💙 “I think I’d prefer to die like an old lion– to crawl away into the bushes where no one can see me draw my last breath. But in this case, I’d crawl away to a seat in front of this beautiful hinoki wood sushi bar, where three-Michelin starred Jiro Ono would make me a 22- or 23-course omakase tasting menu” » He professed his love for sushi countless times and I couldn’t agree more with his preference of a Last Meal. Where’s your go-to food?
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www.8way.net
@ Dirk's Fish & Gourmet Shop

10/19/2018

🎱 “Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing” » these probably aren’t it but what’s your all-time favorite shoe? Mine are still my old Nike Fogs… downrockin’ on pillows 🤸🏽‍♂️
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www.8way.net

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Chicago, IL

Website

http://www.viiifx.com/

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