09/09/2026
Peter Moulton is vice president of agent development at Fulton Grace Realty in Chicago has spent 20 years coaching real estate agents. Here’s what he keeps seeing: The agents still in the business in five and 10 years aren’t the most talented and don’t have the biggest market. They show up every day and do the work.
He's coached more than 1,600 agents across five Chicago brokerages. The best predictor of who’s going to make it is what percentage of GCI an agent puts back into the business. Struggling agents spend 3% to 5%. Agents at 10% grow steady year over year. Agents at 15% grow exponentially, usually catching fire by year four or five.
Read the latest Top Coach segment of the month here:
https://chicagoagentmagazine.com/2026/09/07/the-percentage-that-builds-a-real-business/
The best predictor of who’s going to make it is what percentage of GCI an agent puts back into the business.