The Desire Company

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The Desire Company

In a world of fake influencers, anonymous reviews, fake and misleading information, honest advice matters more than ever before.

At The Desire Company, we give you access to hands-on classes, easy to follow how tos and expert product reviews.

04/24/2026

Retail media is shifting from impressions to outcomes.
Sam’s Club’s Retail Experience Network™ is a strong example of where things are heading: connected experiences, closed-loop measurement, and content that actually helps shoppers decide.

That’s why it’s meaningful to see expert-led video called out as part of that evolution.

When shoppers hear from credible experts, they gain confidence. And confidence drives purchase! Shown in cases like ~4x sales lift when expert content is paired with media.

This is the future of retail media: built around real shopper needs, not just reach.

Check out the full case study at the link in our bio!

04/23/2026

The Desire Company will be at Cannes Lions 2026!

Our CEO, Eric Sheinkop, and VP of Sales, Kelly Hogue, will be on the ground meeting with brands and retailers to share how expert-led video is transforming the digital shelf.

Attending? Let’s connect!

04/20/2026

The Desire Company is headed to Northwest Arkansas!

This Wednesday, April 22, we’re hosting a community happy hour for professionals in the region at Old Chicago Tap Room in Rogers. If you’re in the field in NWA, this one is for you!

Food and drinks on us! We pair credentialed professionals with brands to create expert-led content. Tag a colleague who should be in the room!

Link to RSVP in our story!

04/10/2026

The Desire Company’s CEO, Eric Sheinkop, recently joined Dave Gulas on the Beyond Fulfillment Podcast to talk about AI and where it’s all heading.

When innovation moves this fast, real insight happens the moment people are seeing new tools, asking questions, and figuring out what it actually means together.

Find the full episode on Spotify - also linked in our story!

04/09/2026

Shoppers need the right content at the right moment.

👀 Attention is limited → you have seconds to register
✅ Evaluation = confirmation → multiple expert voices build trust
🤔 Post-purchase → “Did I make the right call?”

Miss one of these, and you risk losing the sale or the customer.

We design expert-led content to meet shoppers at every stage, so they can move forward with confidence!

04/03/2026

Beauty shoppers don’t want hype. They want help.

That’s why top brands are turning to The Desire Company’s vetted network of board-certified dermatologists, trichologists, estheticians, and Hollywood makeup artists to create expert-led product videos that build trust and drive conversions.

Elevate your hero SKU or latest launch with expert-led video that drives results, from your PDP through every stage of the funnel! Learn more at the link in our story!

03/30/2026

“Is this actually a quality tequila?”

That type of question often goes unspoken, but it directly impacts purchase decisions.

Expert-led content puts products into credible, real-world contexts that drive consumer confidence and subsequent purchase decisions.

With insight from an expert mixologist, this video breaks down what differentiates this particular tequila!

03/27/2026

They key decision moment for shoppers is when they ask “can this product meet my needs?” This is where sales are won or lost.

Featuring expert insight from Alice Ford, this video answers one of the most common real-world questions around the EcoFlow RIVER 2 Max Portable Power Station and replaces uncertainty with clarity.

It’s not just about specs, it’s about showing how the product performs in real scenarios that matter.

That’s the difference expert-led content makes:
• Answers high-intent questions
• Demonstrates real use cases
• Builds trust at the moment of decision

When shoppers feel confident, they convert! Reach out for more information on expert-led content!

03/20/2026

We’re opening up our studio next Wednesday for Expert Community Office Hours + Happy Hour!

Join The Desire Company team for an afternoon of connection, conversation, and hands-on support, from profile reviews and pitch coaching to content strategy discussions and expert roundtables!

Wrap the day with pizza, drinks, and time to connect with fellow experts.
📍 2112 Chicago
🗓️ Wednesday, March 25
⏰ Office hours from 1:00-5:00 (drop in throughout the afternoon), happy hour from 5:00-7:00!

If you’re part of our expert network or curious to learn more, we’d love to have you! RSVP at the link in our story!

03/19/2026

We’re heading to Global Pet Expo 🐾

Keith Gordon, our Director of Sales, will be onsite connecting with pet brands and retailers on how expert-led video is driving PDP performance and stronger product storytelling.

Attending? Let’s connect!

03/18/2026

We’re recording Tap Into An Expert live at Shoptalk Spring! 🎙️

If you’re attending and have insights to share, we’d love to feature you.

Interested? Fill out the link in our bio or send us a DM!

Address

Chicago, IL

Website

http://thedesirecompany.com/

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