Strategic Focus: Marketing campaigns targeting African Americans is a good start, but a bit too broad for most marketing executives. XCG's sole focus on African American segments, primarily millennials and academics, will allow our research team to focus on building one of the most comprehensive databases of African American households, organizations, and companies. Black-owned: African American
s are now looking for brands and companies that are socially conscious and benefit the Black community. Our business model allows us to create profitable relationships by channeling Black businesses with Black consumers. Results Oriented: Simply commenting on the trend of African American spending, influence, and consumption is not enough. Our clients demand results from their marketing expenditure, which means operating a company with three capabilities under one roof: Research & Consulting, Publishing, and Events. City centric: In order to cultivate loyal readers we have undertaken a city-centric editorial focus - which translates into immediate opportunities for our clients.
