Halfcabking

Halfcabking 25 years teaching Snowboarding
veteran �
Idea Guy �
(11)

08/18/2026

Lost Air Pods in Snow

08/18/2026

I don’t share a lot about what happens behind the scenes of my life, but I feel like the people who have followed me for years deserve to know about this chapter.

Almost six years ago, I started a company from my bedroom.

I had no car, no money, no business experience — just an idea, some T-shirts, social media, and a genuine love for snowboarding. This was before TikTok Shop and before livestream shopping became what it is today. I was going live, selling shirts, making $100–$200 some nights, and building something I genuinely believed could make snowboarding feel more welcoming and inclusive. I can only imagine where I would be if I had stuck with Tik Tok live when TT Shop came out. The name was something my grandmother and I came up with sitting at her kitchen table. That alone made it incredibly personal to me.

A couple years later, an established American snowboard manufacturer approached me. The pitch was basically: You have the brand, the audience and the idea. We know business, manufacturing and operations. Together, we can turn this into something huge. I was young in business. I trusted them. I gave away 50% of the company.

That decision became one of the hardest business lessons of my life. Over the following years, more equity was given away to raise relatively small amounts of money. People connected to the other company became shareholders. Manufacturing, printing and other services were repeatedly routed through their business or relationships connected to them. Communication would disappear for months at a time (especially the high season for sales) . Ideas would get pitched and abandoned. And despite selling thousands of dollars of merchandise over the years, I never received a payout from the company. What started with us being told we were “cash-flow positive” almost immediately eventually reached a point where, when I finally got access to financial information, I couldn't understand how the company was effectively underwater. There were expenses I hadn't known about. Money going to companies I hadn't approved. More requests involving equity. More money supposedly needed just to unwind everything.

Eventually, I realized I didn’t recognize the thing I had created anymore. The final breaking point came after we disagreed with one of their ideas for branding coffee. Communication essentially stopped for months, and during that silence we watched the other company launch something remarkably similar coffee to what we'd just been discussing together.

That was it for me. So after almost six years, I’ve made the incredibly painful decision to let this company go.

And that hurts.

Not because of the money. It hurts because this started at my grandmother’s kitchen table. It represented something I genuinely believed in. I wanted to build something that brought people into snowboarding, made them feel welcome, and reminded people why we fell in love with sliding sideways in the first place. But I learned something important: Never confuse charisma with character. And never give away control of something you love simply because someone promises they can make it bigger.

Maybe I could have made different decisions. I absolutely made mistakes. I should have asked harder questions. I should have understood the paperwork better. And I should have listened more carefully when people who had worked with this brand before warned me about their experiences. Those are lessons I’ll carry forever. But this isn't where my story ends.

We’re already working on something new, something creator-owned, creator-led, and built around the idea that creators shouldn't have to give away their value just because somebody else claims to understand “business” better than they do. And this winter, I’m also going to spend more time helping other ski, snowboard creators understand deals, negotiate partnerships, and recognize when they're being undervalued or taken advantage of.
Because if there’s one good thing I can take from this experience, it’s making sure somebody else doesn't have to learn every lesson the hard way like I did. I’m not naming the companies or individuals involved. This post isn't about sending hate toward anyone. It’s about finally telling my side of a story I’ve kept mostly private for years. Six years ago I started something from a tiny bedroom with basically nothing. Today, I’m starting over with a hell of a lot more knowledge.

And I’m definitely not done. 🏂❤️

08/18/2026

Snowboarding a Main Road 🤯

08/17/2026

Helping a Guy give snowboarding a second chance - RAW footage

08/17/2026

Is Snowboarding worth the cost ?

08/17/2026

The Dalton Money Glitch 🤣 I had to try

Sometimes you gotta meet a Marketplace lowballer at their level 😂
08/17/2026

Sometimes you gotta meet a Marketplace lowballer at their level 😂

08/16/2026

I’m Getting Better at Golf

Snow League vs. X Games League: A Battle for the Future of Snowboarding?           Competitive snowboarding is starting ...
08/16/2026

Snow League vs. X Games League: A Battle for the Future of Snowboarding?

Competitive snowboarding is starting to look a lot different, and I’m pretty interested to see where this goes. We now have Shaun White’s Snow League and the new X Games League both trying to turn snowboarding into something people follow throughout an entire season. But they seem to be going about it in two very different ways.

What I like about the Snow League is that it’s changing the actual competition. The head-to-head format is great to watch. Once riders get into the bracket, it’s basically rider vs. rider, best two out of three. There’s something simple and exciting about watching one person put down a run and knowing the next rider has to answer it. It adds some strategy too. Do you put down the clean run you know you can land, or do you take a chance because the other rider just went huge? Now Snow League is trying something else that I really like. At its upcoming World Challenge, spins will be capped at 720 during the semifinals. I’m all for progression and seeing riders throw 1440s, 1620s and triple corks, but I also miss seeing style and creativity separate riders. If everyone is limited to a 720, you have to find another way to stand out. Go bigger, hold the grab longer, tweak it, find a different line or simply make the trick look better. Sometimes I’d rather watch a huge, stylish 540 than a trick with so many rotations that I need the replay to figure out what happened.

X Games League seems to be taking a different approach. They’re going bigger, with teams, a draft and multiple disciplines like SuperPipe, Big Air, Slopestyle and Knuckle Huck. They also have a major advantage in the names and audiences already connected to X Games. Riders like Chloe Kim, Scotty James, Mark McMorris, Jamie Anderson and Zeb Powell already have huge followings. People follow people, and X Games has plenty of them.

So which approach works? Does Snow League win people over by focusing more on the riding itself, with head-to-head competition, style and different formats? Or does X Games win by bringing in more events, big-name riders, teams and the feel of a traditional professional sports league? There’s also the question of whether we’re getting too much of a good thing. Not that long ago, X Games felt like a major event because there weren’t that many opportunities to watch the best riders compete. Then you had a handful of other contests and, every four years, the Olympics. Now we’re heading toward multiple leagues, multiple stops, World Cups and everything else already on the calendar. Maybe that grows snowboarding and brings in an entirely new audience. Or maybe we eventually reach a point where there are so many contests that none of them feel quite as important.

Either way, I think the competition between the competitions might be just as interesting as the riding. What would you rather watch: Snow League’s head-to-head, style-focused approach, or X Games League with teams, a draft, more disciplines and a huge roster of established riders? And do you think having both will grow snowboarding, or are we starting to oversaturate it?

08/16/2026

Days with Georgewashingtonskis and Life of ZIR on hill are the best 🤣

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