08/15/2025
Today we have a promotional guitar that holds a soecial place in my heart. I had one of these but someone made me an offer I couldn’t refuse and I got rid of it. This is one of a handful of guitars thdt I regret getting rid of for a number of reasons.
This is the Fender Squier Rolling Rock Beer ‘Town Fair’ Stratocaster.
These guitars were made by Squier in the early 2000s to promote the Rolling Rock Town Fair Music Festival. They were given as rewards to bars, salespeople, and distributors for their positive sales performance. The Town Fair was a music festival held at Westmoreland County (the county that I’m from) Fairgrounds as well as at PNC Park in Pittsburgh during the early 2000s. The festival was discontinued after Rolling Rock was sold to Anheiser-Busch.
Unlike other Squier Strats sold at the time, these guitars was unique for a number of reasons. Although these guitars were Strat shaped, they had a squared off, slab body profile much like that of a Telecaster. They had no body contouring or belly cut. They did have a cool “big” 1970s style hesdstock. Unlike most strats, these guitars had only a single humbucker pickup with tone and volume controls. Basically, it was built like a late 80s/early 90s Strat HM.
Besides being from the same area where Rolling Rock was brewed, Latrobe,PA, my dad drove a semi-truck for the brewery. I have fond memories of my dad and some of his buddies drinking Rolling Rock and Iron City, which was later made in the same facility. It reminds me of my childhood and a much simpler time.
These can be found on the second-hand market for $400-$750.
I wish I still had the one that I used to own.