08/28/2018
Often new potential clients contact us wanting to see the marketing results we have in our portfolio but we decline more potential clients than we contract with for a few reasons you may find important:
Especially in a saturated industry like Moving Companies, HVAC or Auto Repair; we do a great deal of research on the inquiring company:
✔️ A potential client must prove honesty & integrity; We're not going to promote / market you if you have a large record of customer complaints or promote bad business practices.
✔️ A potential client must have the willpower to devote time, just as much as committing to a new gym membership. Without your contributions to social interactions, updating site content or publishing newsletters, you're better off elsewhere. [You can delegate this task to your PR department if you have one but we ask you value our time to train staff etc. where yes, all actions can be reviewed by the business owner first though access restrictions etc.]
✔️ A potential client MUST be willing to experiment with options outside of your existing business and marketing model. That means potentially going on camera, letting trusted staff have a short paragraph about them so when a customer sees them in person they feel at home, letting staff who want to participate in the website to blog about the industry, or a specific client (with written permission from that client) on the clock. Imagine if your mechanic (no, the actual person who worked on your vehicle specifically) did a video / photo blog about your repair? Would not that be amazing?
That last one may be a far fetched specific example there for an organized repair shop BUT our point is, if you're willing to open up a bit, ideas like these when properly marketed can and will draw great attention to your company, brand, staff and future reputation especially in these difficult industries.
Also, if you're opened minded in marketing, trustworthiness automatically goes up. We're here and willing to compete with national brands at a local level but if you want that to happen, you're going to need to think and act outside your comfort zone. If you can agree to that, we'll even consider writing in the contract a guarantee of results or you get a refund because we're so confident in our LCWS™ projects... We only take one or two clients a year so we're a very unique and personalized business model. We look forward to our next challenge because this isn't just a company; it's Drew Eppley's passion.
