10/02/2025
👩💼 “Can we just meet Debbie?”
On The Stash Cast, Clay Lehman shares a brilliant story from Dan Martell’s Buy Back Your Time: a company got so clear on their customer avatar that they built an entire room dedicated to “Debbie” — complete with her likes, dislikes, and behaviors.
Why? Because when you deeply understand your ideal client profile (ICP), you can deliver real value, not just a product.
🎙️ Hear the full conversation on The Stash Cast → [link in bio / https://www.thestashcast.com/]