07/18/2025
DEATH BY CONTENT?
Absolutely!
Whoever coined the term content marketing was obviously missing the most important point.
CONTENT IS A TOOL.
RELATIONSHIP IS THE ULTIMATE GOAL.
Some of my dearest friends in the entire world are a product of connecting on LinkedIn.
These relationships were developed authentically, first through engagement, next through DMs, and Zoom meetings, and ultimately by meeting each other face-to-face.
The confusion between content marketing and relationship marketing has filled the marketplace with providers pushing hammers (a tool) instead of offering the warmth and relationship that a home can offer (the real goal).
When we prioritize relationship as the real objective:
❤️You offer authentic connections.
❤️You build trust.
❤️You develop meaningful opportunities for collaboration.
❤️You may find friends for life.
If you want to learn more about relationship marketing and how my death completely transformed the way we can work and live our highest purpose, check out my book 7DRM: The 7 Disciplines of Relationship Marketing.
And I’d love to hear how you have formed relationships on LinkedIn.
I believe in you!
With Much Love – Bill ❤️
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On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing.
DM me—I’d love to share what I learned and explore what could change your life and help you to make an impact that lasts beyond this one. ❤️
