APV CAMO, American Pit Viper Camouflage
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“Uniquely American” APV CAMO patterns and apparel are inspired by American Rattlesnakes, Pit Vipers t
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“Uniquely American”
Did You Know? #APVCAMO
The timber rattlesnake can be found in the area of the original Thirteen Colonies. Its use as a symbol of the American colonies can be traced back to the publications of Benjamin Franklin. In 1751, he made the first reference to the rattlesnake in a satirical commentary published in his Pennsylvania Gazette. It had been the policy of Great Britain to send convicted criminals to the Americas, so Franklin suggested that they thank the British by sending rattlesnakes to Britain.[4]
In 1754, during the French and Indian War, Franklin published his famous woodcut of a snake cut into eight sections. It represented the colonies, with New England joined together as the head and South Carolina as the tail, following their order along the coast. Under the snake was the message "Join, or Die". This was the first political cartoon published in an American newspaper.
As the American colonies came to identify more with their own communities and the concept of liberty, rather than as vassals of the British empire, icons that were unique to the Americas became increasingly popular. The rattlesnake, like the bald eagle and American Indian, came to symbolize American ideals and society
