08/22/2022
When thinking about addressing your Media/Marketing team...
Understand the 5 main responsibilities of Content Creation...
1. Content management and strategy
- Creating long-term content plan
- Mapping content to business needs
- Ensuring other responsibilities are met and analyzing reports.
2. Writing
- Typically, a journalist or marketer. They can use internal and external sources to create compelling content for your business.
3. Editing
- Just because some content has been created, does not mean its ready to be published.
- Typically, content is edited to meet the goals of the company.
For example, if the main goal is to gain leads, they will want to make it evident within the editing that you can obtain a service or enroll for whatever the offer may be.
4. Designing
- Once the content is ready to go, it needs to be made appealing for the audience.
- Makes major impact on information hierarchy.
- A vital importance to obtain the views attention within 3-5 seconds.
5. Distributing
- Works through the market and typically is the forefront to the operation.
- Referred to as your Social Media Specialist / coordinator
- Typically, analyze the data collected from campaigns to review and report.
All things aside, every company is different. One person may play multiple roles in this process. Just make sure not to take on too much responsibility.
Checks and balances with your team is very important. Spread the workload around or reach out to freelances.
