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Architect My Life

Discover practical advice for growing your business while maintaining a healthy work-life balance.

08/21/2026

Johan Sundberg Johan Sundberg Arkitektur has spent years building high end residential projects across Sweden. When we asked him what actually makes a home feel like a home, his answer was not about the architecture at all.

If he could only get two out of three right, garden, interior, or house, he would drop the house every time.

Full episode link in bio.

07/27/2026

Charging more isn’t just good for your bank account. It’s good for your clients.

When someone pays a premium price, they show up differently. They take the work seriously. They trust the process. They don’t throw your sketches in the bin.

Undercharge, and you’re not just undervaluing yourself, you’re actually making it harder for clients to respect what you’ve created.

Johan Sundberg of figured this out early. And it changed how he runs his entire practice.

🎧 Episode 10 of Architect My Business: How Swedish Traditions Inspire Timeless Architecture with Johan Sundberg, link in bio 👇

07/23/2026

Burnout isn’t always about working too many hours. Sometimes it’s about switching focus too many times.

Checking that client text during your coffee break. Answering emails on Sunday. Jumping between five different things before lunch.

Each one costs something, and when you’ve spent all your cards for the day, you’re not just tired. You’re depleted.

Johan Sundberg of has been thinking about this for years, and the way he runs his studio in Sweden might be the reminder your firm needs right now.

🎧 Episode 10 of Architect My Business: How Swedish Traditions Inspire Timeless Architecture with Johan Sundberg, link in bio!

06/15/2026

Most architects don’t avoid marketing because they’re lazy.

Catch this podcast as we uncover why marketing is hard-to-talk topic for most architects. Aya Garcia Shlachter also talks about marketing strategies, client acquisition, personal branding, digital marketing for architects, AI’s impact on visibility, and practical ways architecture firms can grow without spending a fortune. Whether you’re a solo architect, architecture entrepreneur, or leading an architecture firm, this episode will help you build a marketing strategy that attracts better clients and more opportunities.

06/12/2026

Architects avoid the ‘Marketing Talks’ and there’re reasons behind it.

In today’s episo Aya Garcia Shlachter talks about the real reasons why most architects avoid marketing, their beliefs and limitations, why you should take marketing seriously in your firm and the power of smart marketing.

She also talks about:

✅ Why staying invisible is costing you clients
✅ How to find YOUR marketing niche (without feeling salesy)
✅ Budget-friendly platforms & tools that actually work
✅ The mindset shift to stop waiting and START showing up

Whether you’re a solopreneur or scaling a firm — this episode will change how you think about marketing. 🎙️

🔗 Link in bio to listen now

SmallFirmBigImpact ArchiCon2026 DesignBusiness VisibilityMatters PersonalBrandingTips PodcastForArchitects ArchitectureFirmGrowth SolopreneurLife AIandMarketing BuildYourBrand ArchitectsWhoMarket

03/25/2026

Running a great architecture firm in 2026 takes more than great design.

After researching 200+ architecture firms worldwide, host , Founder and CEO of , found that pipeline inconsistency is the #1 challenge firm owners face today. Not design quality. Not talent. Pipeline.

In this episode Aya breaks down what it truly takes to build and sustain a thriving architecture firm today - uncovers the gaps that are quietly holding firm owners back.

🎙️ Catch the episode now and learn what’s changing in 2026 for architecture firm owners — link in bio.
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12/08/2025

“The best way to know what you’re capable of is to throw yourself in the deep end and make all the key decisions.”

In this episode, Richard Naish shares how he built , scaled it sustainably, and kept creativity at the core of every project.

From mass timber buildings to the carbon-positive Living House, he dives into what future-ready architecture really looks like — and how strong relationships, culture, and reputation can grow a firm without traditional marketing.

If you’re an architect, designer, or studio owner, this conversation will shift the way you think about scaling your practice and designing for the future.

🎧 Tune in the full episode. Episode link in the bio!

12/08/2025

“The best way to know what you’re capable of is to throw yourself in the deep end and make all the key decisions.”

In this episode, Richard Naish talk with Aya about how he built , scaled it sustainably, and kept creativity at the core of every project.

From mass timber buildings to the carbon-positive Living House, he dives into what future-ready architecture really looks like — and how strong relationships, culture, and reputation can grow a firm without traditional marketing.

If you’re an architect, designer, or studio owner, this conversation will shift the way you think about scaling your practice and designing for the future.

🎧 Tune in the full episode. Episode link in the bio!

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