The Doug Horner Show

The Doug Horner Show Hosted by Doug Horner, General Sales Manager at Mercedes-B

Welcome to The Doug Horner Show, an original series spotlighting timely, relevant dialogue across customer experience, agent performance, dealership culture, and innovation in retail automotive.

06/03/2026

Car shopping? When comparing vehicles, clean CARFAX vs bad CARFAX or minimal equipment vs lots of equipment when prices are similar make the decision easy. That is the problem that .us helps dealers solve. Full episode LIVE on

06/03/2026

Content beyond just Mercedes? Yes! Expect automotive insights, sales education, and Carfilm. The focus remains on dealership growth, aiming for top 25 in the nation by 2026.

06/02/2026

Big announcement! After 7 years, I'm stepping out of this chair. New role means more hands-on with the team, interacting with clients, and creating more adventurous content. More details tomorrow.

06/01/2026

Appraisal tools give averages, but cars aren't average. A $65k GLE brand new and an $85k GLE brand new must be treated differently all things else being equal. From the upcoming episode of

05/30/2026

Mercedes-Benz is investing $4 billion in its Alabama plant, bringing GLC production to the US by 2027. With the GLC as their top seller, building it here makes strategic sense.

05/29/2026

shows the service side of the car business, which is something we don't typically see in the automotive social media universe. AND, he makes skits that are FUNNY! Check out the full episode on on YT or Streaming!

05/28/2026

puts the dealership first, but when it's a filming day, he's in the zone and ready to go! Full epsiode with on , streaming or on YT!

05/27/2026

Dealerships refusing pricing over the phone? It's counterproductive and gives everyone a bad name. The bar is so low in car sales, it's hard to believe that simply giving a price over the phone could be the difference between below average and good.

05/26/2026

speculates that the last of the naturally aspirated Mercedes AMG V8's are on the rise and will soon rise even further as car enthusiasts become less and less enthused with hybridized powertrains. What do you think is the next car to go up significantly in value? Full episode on YT or Streaming

05/25/2026

Stuck with negative equity? Mercedes has massively incentivized 2-year leases that will help you dig out of that hole quicker than ever.

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https://youtu.be/-AD63ZqRozk?si=eONcByqMrie_U_GW

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