12/01/2025
She didn’t need more visibility.
She needed to stop feeling like the cheapest expert in the room.
When she came to me, she wasn’t struggling with demand, she was struggling with resentment.
She was fully booked.
Clients adored her.
Her results spoke for themselves.
But every month she felt the same punch-in-the-gut realization:
“I’m delivering at a premium… for mid-tier prices.”
She wanted to raise her rates.
She also didn’t want to watch her client roster evaporate.
That tension is exhausting, and it's where most business owners stay stuck.
So we didn’t start by changing her prices.
We did a thorough positioning audit, and combined it with a ready to scale marketing strategy.
The positioning audit showed we needed to start by changing her language.
We rebuilt the way she framed her expertise.
We repositioned her from “support provider” to “strategic partner.”
And we created content that finally reflected the level she was already operating at.
A week later, she doubled her rates.
And she booked faster than before.
Within 6 months, she upgraded from a mentoring client, to having me do her content creation for her. She wasn’t working harder, but the change in her revenue enabled her to not only pay for my services, but now she’s able to help more clients without burning out!
The shift wasn’t confidence.
It was clarity.
Reflection:
When your message finally matches the caliber of your work, your audience doesn’t hesitate, they commit.
If you’re underpriced because your positioning is underpowered, a Positioning Audit will make that clear.
If you want a clear snapshot of your positioning and a no-pitch call to review your answers, DM me ‘Positioning’ and I’ll send you the link and schedule your session.
If the session provides value and it makes sense to work with me you request the next step.
If the time is not right, you receive valuable, actionable, information to improve your marketing.
Stephanie Emmett
Marketing Mentor & Copywriter | Founder of The AI Content Catalyst Framework
Because the difference between “busy and broke” and “booked and in control” comes down to your marketing strategy..