The Write Stephanie

The Write Stephanie Marketing Mentor/Copywriter
I help businesses discover the gaps in their marketing program, and crea Trust me, I’ve been there. Say bye-bye to guessing games!

Are Your business sales conversions inconsistent or unpredictable? When I was a new entrepreneur, I would set my sales goals at the beginning of every month like clockwork. But after making the goal posters and doing the declarations, by the end of most months I had missed the goal. To say the least, it started to create a lot of self-doubt within me. But thankfully, I soon realized the cause…. It

was simply a hole in my sales and marketing system. So I created the 90 Day Marketing Mastery Roadmap, a tool that literally plugged all the holes that were causing my company to have inconsistent sales and unpredictable months. It’s my mission in life to rescue hard working entrepreneurs from the island of feast or famine. If you’re tired of blindly following marketing campaigns you aren’t sure are working, don’t have a way to measure if they are working, or how to improve them, or not being aware of how many leads you need to reach your sales goals each month then I have the answer…

Here is an overview of the 90 Day Marketing Mastery Roadmap! And if you want more in depth, step by step training with optional Mentoring Sessions to make sure you get the best values for your money And Accountability to take the action, you can enroll here! Course Plus Mentoring Application Call

Monday Marketing Minute: Use Friction StrategicallyQuick Tip:Yesterday we talked about how grace often shows up in the g...
07/21/2025

Monday Marketing Minute: Use Friction Strategically
Quick Tip:
Yesterday we talked about how grace often shows up in the gray — those subtle moments where clarity isn't obvious.

In your marketing, that translates to this:
Sometimes ease isn't what builds trust. Thoughtful friction does.

Don't remove every barrier in the name of convenience.
Instead, add micro-moments that encourage reflection and filter in the right people.

Try this:
Replace instant scheduling with one short qualifying question.
Ask, "What would make this call a win for you?"

That one pause shows your process is intentional, not just automated.

If “just show up” is your marketing strategy… don’t be surprised when no one buys.Today on Monday Marketing Minute I'm d...
07/21/2025

If “just show up” is your marketing strategy… don’t be surprised when no one buys.

Today on Monday Marketing Minute I'm debunking a common myth often told to beginners to sell easy content generation subscriptions that can waste your time and money, And delay building your marketing strategy to where it starts converting into closed sales.

You might’ve seen advice like this floating around:
• You don’t need to post daily
• You don’t need fancy visuals
• You don’t need to have it all figured out

And if you’re brand new, that might feel like a relief.

But here’s the truth no one’s saying loudly enough:
Just “showing up” isn’t enough.

Especially on LinkedIn, where your content is your reputation, your positioning, and your lead generator.

When you’re leaving random comments, throwing together AI-generated posts, or DMing people without a clear message or offer… you’re not building authority.

You’re blending in.

Visibility without strategy won’t lead to clients.
Unclear, inconsistent messaging can damage your credibility.
Posting “something” just to stay active isn’t marketing, it’s noise.

The old advice about “just post to stay visible” might’ve worked when competition was low. Today, that approach will keep you stuck and overlooked.

Your content needs a job.
It should attract the right people, build trust, and convert.

So yes, show up.
But show up with purpose, direction, and a strategy that connects the dots between your visibility and your revenue.

If you’re done posting without results, and you’re ready for content that actually leads to clients, let’s start the conversation.

She didn’t want to go viral. She just wanted her content to sound like her; and finally convert.Samantha didn’t just wan...
07/19/2025

She didn’t want to go viral. She just wanted her content to sound like her; and finally convert.

Samantha didn’t just want to “keep up” with content.

She wanted to finally feel ahead of it.

During one of our strategy calls, she asked:

“Can you show me how to use AI to save time and still make it sound like me?”

Absolutely.

So we baked it right into her Strategic Success sessions;

From prompt building to brand voice editing to repurposing her best ideas into high-converting content that actually connects.

Now?

She spends less time stressing over what to say and more time talking to people who want to buy.

The difference wasn’t just AI.

It was learning how to use it well without losing what makes her voice stand out.

Curious how that looks in real time?

I’ve got a mini training video showing how I helped a client improve their content using AI, while keeping it 100% in their brand voice.

Want the link? Just comment “INTERESTED” or send me a quick DM.

Friday Focus: Myth-Busting EditionMyth: “You have to be on every platform to stay visible.”This one burns people out fas...
07/18/2025

Friday Focus: Myth-Busting Edition
Myth: “You have to be on every platform to stay visible.”

This one burns people out fast.

You start showing up everywhere—Instagram, LinkedIn, TikTok, Facebook, Threads—trying to keep up.
But the more places you show up, the thinner your message gets.
And instead of becoming more visible, you start becoming forgettable.

Here’s the truth:
You don’t need to be everywhere.
You need to be consistent in the right place with the right message.

Visibility without clarity is just noise.
And trying to master five platforms when your marketing strategy isn’t working on one? That’s not growth. That’s distraction.

So here’s your challenge:
Pick one platform.
Get clear on your message.
Show up with strategy, not stress.

Want help learning how to break down myths like this and rebuild your strategy with clarity?

Comment “Myth” or DM me and I’ll send you my free Marketing Myths Debunked guide.
Inside, I’ll show you how to flip the narrative, teach through content, and build trust by telling the truth.

Let’s make marketing feel aligned—and actually work.

Business isn’t always smooth sailing. Even with the best systems and strategies, things will fall apart launches flop, c...
07/17/2025

Business isn’t always smooth sailing. Even with the best systems and strategies, things will fall apart launches flop, clients vanish, and sometimes your efforts feel like they disappear into silence. But what truly sets you apart isn’t flawless ex*****on. It’s how you show up and lead when the unexpected happens.

In this Blog post, discover why your future clients aren’t just watching your wins they’re watching your grace under pressure. Learn the simple yet powerful framework to pause, own, reframe, and lead through chaos with confidence and clarity. This is where real authority is built, trust is earned, and conversions begin quietly even when things go wrong.

If you want to transform setbacks into trust-building moments and become the client-based business owner who commands respect without perfection, this reflection is your must-read for the week.Link in comments

Marketing Red Flag Report: When “Relatable” Goes Rogue🚩 Raise your hand if you’ve ever felt personally victimized by you...
07/16/2025

Marketing Red Flag Report: When “Relatable” Goes Rogue

🚩 Raise your hand if you’ve ever felt personally victimized by your own business success.
It’s catchy.
It’s emotional.
But if your audience walks away wondering what you actually do or how you can help them?

That’s not connection.
That’s just oversharing.

This is one of the biggest red flags I’m seeing in online marketing right now:
Leaning so hard into “relatable” content that you forget to be relevant.

If you’re a client-based business owner trying to grow, your message needs to be more than clever.
It needs to be clear.
It needs to convert.
And it needs to position you as the one they trust to solve the problem.

That’s exactly what we focus on inside the Strategic Success Marketing Program—and it’s why I’ve added the AI Content Catalyst as a core pillar.

Because when you know what to say and how to say it (with the help of aligned, brand-accurate AI), you don’t need to rely on dramatic hooks or trendy scripts to grow.

Your marketing starts working because it sounds like you.
Not because it sounds like everyone else.

Posting consistently but still hearing crickets?It’s not your content volume—it’s your strategy.Most client-based busine...
07/15/2025

Posting consistently but still hearing crickets?
It’s not your content volume—it’s your strategy.

Most client-based business owners aren’t struggling with effort.
They’re struggling with misaligned marketing.

In this week’s Tuesday Take, I’m breaking down the 3 hidden gaps that keep your content from converting—and how to fix them.

Link in comments to read the full post + grab the free Strategic Marketing Self-Assessment.https://www.linkedin.com/posts/thewritestephanie_posting-consistently-but-still-hearing-crickets-activity-7347644678680268800-pBu9?utm_source=share&utm_medium=member_desktop&rcm=ACoAADK6Y9wB9rENlg45hqaIQeJl_WQtYFe8TrM

You’re Not Shadowbanned. Your Niche Might Just Be Too Narrow.Yes, I said it.And before you tighten that ideal client pro...
07/14/2025

You’re Not Shadowbanned. Your Niche Might Just Be Too Narrow.

Yes, I said it.
And before you tighten that ideal client profile even more — let’s talk about the LinkedIn algorithm.

LinkedIn isn’t hiding your content.
It’s filtering it, based on signals you’re sending.

When your niche is too narrow, the algorithm sees your content as not relevant to the wider network of your connections.
Which means? It doesn’t get shown, not even to the people who might actually benefit from it.

Let’s break it down.

Here’s how the LinkedIn algorithm works (simplified):
1. You post.
2. LinkedIn shows that post to a small sample of your network.
3. If those people engage, it gets shown to more.
4. If they don’t… it dies in the feed graveyard.

Now imagine your post only speaks to:
• Left-handed vegan freelance data analysts
• Who only work with wellness brands
• And are actively seeking UX audits
• In Q3 of 2025

LinkedIn shrugs and says, “Cool, but no one in your audience seems to care.”
Even though you know that they should.

But the algorithm isn’t about should. It’s about signals.

Too narrow = not enough initial engagement.
Low engagement = low visibility.
Low visibility = no leads.
No leads = frustration.

That doesn’t mean you go totally broad or start posting fluff.
But it does mean you need to stop whispering so quietly your actual audience doesn’t hear you.

Speak to problems, not just titles.
Talk about outcomes, not just services.
Position your expertise in ways that start conversations, not just conversions.

Your niche is a tool, not a muzzle.

And LinkedIn is a social platform, not a private client portal.

If you want visibility that leads to real, consistent conversion…
You need a content and positioning strategy that feeds the algorithm and nurtures real humans.

That’s exactly what I help my clients do inside the Strategic Success Marketing Program: and why they’re seeing more reach, more conversations, and more revenue… without changing their niche. Just changing how they communicate it.

Want help fixing your visibility without diluting your offers?

Message me the word “CLARITY” and I’ll send you the details.

Let’s get you seen. Let’s get you clients

Monday Marketing Minute Integrity in Imperfect MomentsYesterday’s Strategic Grace post was about grace under pressure.To...
07/14/2025

Monday Marketing Minute Integrity in Imperfect Moments

Yesterday’s Strategic Grace post was about grace under pressure.

Today’s Quick Tip is this:

Your best marketing moment may be your worst day, if you handle it with integrity.

You don’t need to curate perfection.
You need to model leadership.

If something goes wrong, do this:
• Acknowledge the issue clearly
• Take ownership without panic
• Reconnect the outcome to your core values

Clients aren’t looking for flawless.
They are looking for someone they can trust when things do not go as planned.

That is the difference between a good impression and a lasting reputation.

Grace Under PressureIt is easy to lead with kindness when the inbox is quiet.When the launch is going well.When everyone...
07/13/2025

Grace Under Pressure

It is easy to lead with kindness when the inbox is quiet.
When the launch is going well.
When everyone is applauding.

But Strategic Grace is not tested in calm waters.
It is revealed when the Wi-Fi cuts mid-call.
When the client cancels without notice.
When your strategy flops after weeks of planning.

That is when character meets pressure.
That is when the real marketing message is written.

People don’t remember your pitch.
They remember your posture.

How you handled it.
How you made them feel.
Whether your integrity held, even when your plans didn’t.

Grace under pressure isn’t about pretending everything’s fine.
It’s about staying grounded while you figure it out.

That is what builds a reputation that outlasts any campaign.

What’s one leadership trait you reach for when everything feels off track?
Let’s share a few things that keep us steady.

Meet Josh — My Original AI Content Catalyst Guinea PigBefore I ever packaged this as a full-blown training, before the f...
07/12/2025

Meet Josh — My Original AI Content Catalyst Guinea Pig

Before I ever packaged this as a full-blown training, before the frameworks and workflows and modules... there was Josh.

Josh is a yoga instructor and anatomy expert. Brilliant at what he does.
He could break down muscle groups, alignment, breathwork, and biomechanics like nobody’s business.

But when it came to turning that expertise into content?

He hit a wall.

His emails felt like textbook chapters.
His social media posts sounded more like instructions than connection.
And his audience? They were nodding… but not engaging. Not clicking. Not converting.

Josh wasn’t lacking knowledge.
He was missing translation — turning expert-level insights into people-first communication.

So we tried something.

I told him,
“Let’s teach AI to write like you — not the academic version of you, but the real Josh. The one your clients love in class. The one who cracks jokes, breaks it down, and makes yoga feel welcoming.”

Then I showed him how to prompt AI to write in Josh’s voice.
Not just accurate, but approachable. Not just correct, but clear and human.

And suddenly, everything changed.

Now, when Josh wants to write a post on shoulder stability or breath mechanics, he gives AI the topic, adds “Write this like Josh would say it,” and gets back a version that sounds like he’s speaking directly to the people.

No more rewriting everything from scratch.
No more losing his voice to robotic explanations.
No more textbook syndrome.

Josh told me, “I finally feel like I’m talking to my people, not just teaching.”

And that’s when I knew this wasn’t just a tool.
It was a system.
It was a Content Catalyst.

Josh was the first.
But now I teach the exact system he used inside Module 1 of the AI Content Catalyst training —
so you can create strategic, brand-aligned content in your voice, faster and more effectively.

Because sounding smart is easy.
Sounding like you while getting results?
That’s the magic AI can deliver — if you train it right.

Curious if this would work for your business too?
Comment “Catalyst” or send me a DM.

Friday Focus Challenge: Myth-Busting EditionMyth: “If you just show up consistently, the clients will come.”Sounds good,...
07/11/2025

Friday Focus Challenge: Myth-Busting Edition
Myth: “If you just show up consistently, the clients will come.”

Sounds good, right?
Show up. Post every day. Be visible.
And magically, dream clients will slide into your DMs.

That’s the myth a lot of client-based business owners are building their marketing around.
And it’s costing them time, energy, and sales.

Here’s the truth:
Consistency without clarity is just noise.
You can show up every day and still confuse your audience.
You can post value non-stop and still get zero conversions.

Because it’s not just about being visible—it’s about being strategic.

Showing up with content that leads somewhere.
Content that educates, positions, guides, and converts.

Otherwise, you’re not marketing…
You’re just posting.

That’s why July’s Friday Focus Challenge is all about busting the myths that keep your marketing stuck.

Want help learning how to debunk any marketing myth—and replace it with strategy that works?

Comment "Myth" or DM me and I’ll send you my free Marketing Myths Debunked guide.

Inside, I’ll teach you exactly how to break down myths, shift the message, and rebuild it into content that connects and converts.

Your content shouldn’t just be consistent.
It should be compelling—and strategic.

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