07/12/2025
Meet Josh — My Original AI Content Catalyst Guinea Pig
Before I ever packaged this as a full-blown training, before the frameworks and workflows and modules... there was Josh.
Josh is a yoga instructor and anatomy expert. Brilliant at what he does.
He could break down muscle groups, alignment, breathwork, and biomechanics like nobody’s business.
But when it came to turning that expertise into content?
He hit a wall.
His emails felt like textbook chapters.
His social media posts sounded more like instructions than connection.
And his audience? They were nodding… but not engaging. Not clicking. Not converting.
Josh wasn’t lacking knowledge.
He was missing translation — turning expert-level insights into people-first communication.
So we tried something.
I told him,
“Let’s teach AI to write like you — not the academic version of you, but the real Josh. The one your clients love in class. The one who cracks jokes, breaks it down, and makes yoga feel welcoming.”
Then I showed him how to prompt AI to write in Josh’s voice.
Not just accurate, but approachable. Not just correct, but clear and human.
And suddenly, everything changed.
Now, when Josh wants to write a post on shoulder stability or breath mechanics, he gives AI the topic, adds “Write this like Josh would say it,” and gets back a version that sounds like he’s speaking directly to the people.
No more rewriting everything from scratch.
No more losing his voice to robotic explanations.
No more textbook syndrome.
Josh told me, “I finally feel like I’m talking to my people, not just teaching.”
And that’s when I knew this wasn’t just a tool.
It was a system.
It was a Content Catalyst.
Josh was the first.
But now I teach the exact system he used inside Module 1 of the AI Content Catalyst training —
so you can create strategic, brand-aligned content in your voice, faster and more effectively.
Because sounding smart is easy.
Sounding like you while getting results?
That’s the magic AI can deliver — if you train it right.
Curious if this would work for your business too?
Comment “Catalyst” or send me a DM.