10/22/2025
The real ROI of influence isn’t instant. Engagement is the spark—longevity is the fire. 🔥
Influencer marketing’s true impact often shows up months later—when someone finally acts on a trusted recommendation.
That’s why smart marketers measure the long tail of influence, not just the first burst of engagement.
📊 Metrics that matter:
• Assisted conversions
• Return visits
• Brand lift
• Sentiment
🎓 Want to go deeper? Watch my Influencer Marketing Mini Masterclass for grounded, real-world strategy.
👉 Find it in my Linktree (link in bio): linktr.ee/jenniferneeley