
08/13/2025
The Paramount UFC deal is a massive rabbit hole once you start connecting the dots. From the $16 million CBS lawsuit… to the Skydance merger stalling because of it… to that same merger being valued at $8 billion… and now the UFC landing a $7.7 billion streaming deal with Paramount. The story is bigger than just a business move it’s a chain of events that could reshape the fight game and sports media forever.
In media, rarely does a headline grab your attention like a $7.7 billion streaming deal—and even more rarely does it hold such a tangled backstory. The latest blockbuster: the UFC has agreed to a landmark seven-year, $7.7 billion media rights deal with Paramount, shattering the pay-per-view model ...