08/08/2022
BELIEVE ME, AS A BUSINESS, YOU MUST MASTER BOTH!
Your brand is your identity as a business. And it must come first, before you begin marketing.
It highlights who you are and what you stand for to your audience.
With the right brand, you build a reputation that your customer resonates with.
And with the right branding strategy, with a clear purpose, customers are willing to pay more!
Now let’s look at how marketing differs.
Marketing is the strategies you use to deliver your brand’s message and ultimately sell your products and services.
Marketing properly, allows you to target the correct audiences to whom to sell your products or services to.
One significant difference between branding and marketing is that your Brand stays the same, and marketing tactics doesn’t.
Your brand identity should be consistent, Whereas your marketing strategies may change to reach audiences in different places.
And the top, most successful business know how to do BOTH!!
Using your brand, you can determine what kind of audience you might want to target with your marketing campaigns and where to find them.
So, marketing and branding aren’t the same thing.
However, they do work together very closely; You can’t have a good marketing strategy without knowing your brand.
Identify WHO you are, and then go after WHAT you want.