Digital Spotlight

09/08/2022

We simplify what it takes to be in the highly competitive social media world today for business owners so they can focus on their expertise.

Have a copywriting professional create your copy, a graphic designer take on your creative assets and a Digital Marketing Strategist manage your Social Media Marketing Strategy - so you can focus on what's important... your business, your passion, your paycheck - your money-making success story!

Contact us today: https://digitalspotlightnow.com/

09/21/2021

Business owners and entrepreneurs, content creation should always be purposeful and meaningful.

When creating content - always think, why am I posting this? What do I want to get out of this? That is why it's so important to plan and create content calendars for your business.

Within your content strategy, it's crucial to do the following:

1. Stay on brand and on strategy to reach your overall goals

2. Choose the correct content buckets for your audience

3. Don't choose too many content buckets

4. Organize. Organize. Organize those content buckets and CTA's to ensure you're giving your audience everything they show up to your profile for. We don't want to disappoint our loyal followers!

Stay tuned for more social media marketing tips!

05/26/2021

Let your 𝐛𝐫𝐚𝐧𝐝 be heard! And be sure to pay attention to your customer touchpoints. ➡️ Community Management is key in running an effective Social Media Marketing Approach.

We created The Socialite to ensure all digital sentiment is positive & valuable to your brand.

Want a Community Manager to take on your incoming and outgoing comments and questions for your business? Click here or DM us now: https://digitalspotlightnow.com/contact/ No more snoozing!

03/20/2021

As business owners & entrepreneurs, staying on top of trends, algorithms, & constant changes in the social 'sphere keeps you in the game. Let’s dive into our predictions of Spring trends this season.

Influence Marketing - is getting more sophisticated & robust. We're predicting brands are going to move from using celebrity endorsements for their marketing tactics to more User-Generated Content (USG). Marketing agencies are looking for creators who are going to be future micro-influencers. The strategy is to grab them early knowing the opportunities & exposure will keep flowing in. Brands look at the data on creators when their following is smaller but predicted to blow up in the future (AKA blow up the brand's product with it).

Short-form Video Content: Tiktok & Instagram's Reels features are projecting that short-form video content is only getting more popular. I can see all of the business owners & entrepreneurs sinking in their seats with the thought that "I have to be on camera ..more than I already am?" Hate to break it to you, but video is here to stay. Not only are short-form videos easy to watch, consume & share, with the switch to social distancing rules and employees working from home - people are consuming and creating content more than ever before! A short-form video is going to keep you ahead of the game for your social media marketing efforts. Let's keep it rolling ...

Content for a Cause: The world has increased its focus on social, political, & environmental issues throughout 2020 & 2021. Brands are now taking action & standing up for what they believe in on social media & throughout their content to make a positive impact on society. Sharing your support and awareness for a cause as a business, not only shows your audience you care but also makes you more memorable for being mission-driven. We've got more trend predictions - like augmented reality and social commerce exploding all over our TL's - stay tuned for more expert tips! Blog with all of the details here: https://digitalspotlightnow.com/2021/03/20/social-media-trends-spring-collection-2021/

03/20/2021

It's nothing new that social media trends are emerging, growing, and evolving every day. So as business owners and entrepreneurs it's crucial to stay on top of trends, algorithms, and constant changes in the social 'sphere. Let's dive into our predictions for Spring trends this season. Influence Marketing: Influence marketing is getting more sophisticated and robust. Micro-influencers are getting more and more brand deals!...

http://digitalspotlightnow.com/2021/03/20/social-media-trends-spring-collection-2021/

It’s nothing new that social media trends are emerging, growing, and evolving every day. So as business owners and entrepreneurs it’s crucial to stay on top of trends, algorithms, and c…

03/03/2021

Digital Spotlight is your one-stop-shop for all things Social Media Marketing. With years of social media, community management, & marketing expertise - we take your social marketing efforts to t̳h̳e̳ ̳n̳e̳x̳t̳ ̳l̳e̳v̳e̳l̳.

We take pride in staying on top of trends in your industry & creating a personalized content strategy for your business! Are you ready to stand out from the competition? ⬇️

Let's get started: email us at [email protected] & let us know your Social Media business goals - we are here to help! 📲Visit us for more details: https://digitalspotlightnow.com/

01/21/2021

Deliver better results with strategic ad creative for your Facebook business page. Let's dive into 5 steps you want to make sure you check-off when creating effective Facebook Ads that deliver results. 1. First things first, what is the purpose of your Ad campaign? Is it to educate people and build a trusted audience? Maybe your goal is to generate leads directly?...

http://digitalspotlightnow.com/2020/11/19/example-post-2/

Deliver better results with strategic ad creative for your Facebook business page. Let’s dive into 5 steps you want to make sure you check-off when creating effective Facebook Ads that delive…

01/21/2021

You know those videos you see on your feed that don't necessarily need sound because they have text on top of the video to tell you the story? When this is done correctly, it's very engaging for your audience. Want to give it a try? Video is taking over the algorithms these days so you might as well give it a shot if you want to be seen on social media and Google....

http://digitalspotlightnow.com/2020/11/19/example-post-3/

You know those videos you see on your feed that don’t necessarily need sound because they have text on top of the video to tell you the story? When this is done correctly, it’s very eng…

01/08/2021

01/08/2021

01/08/2021