03/29/2024
••The bells and whistles mean nothing without strategy behind it••
What’s that mean exactly?
A janky, disjointed and poorly planned event doesn’t magically turn awesome just because someone added graphics.
I know you’ve seen my streams here and may have been led to believe I’m only about the color and brightness.
Let me give you a little more insight…
Show Title: The Business Breakout
💡BUSINESS: a nod to who I work with being small business and corporate
💡BREAKOUT: a nod to the space I work in (events) and the shorter sessions that happen during larger events
💡BREAKOUT: also a break in your regular day
Show Colors:
🔮 Pink & Yellow: non traditional business colors to show I’m a not your typical business event planner
🔮 Bright colors help heighten energy in the room and can help keep the audience alert when talking on dense topics
🔮 oh, and they’re part of my brand😉
Show Graphics:
🎨 Title graphic looks like it’s breaking out of something just like the title suggests
🎨 Main interview graphic has speakers “breaking out” of office windows
🎨 Unique to my show and you can’t tell what platform I’m streaming from (I’m
looking at you Streamyard)
Show Guests:
🎙️all chosen based on their relevance to the audience I work with (yep, even the entertainers and artists)
🎙️ Deliver actionable steps viewers can implement fairly quickly
Show Flow:
🌊 Purposefully short, tight segments because I’m aware of and honoring my audience’s time
🌊 Move expertly between various scenes to direct audiences attention and hold interest
🌊 Music that underscores each segment and helps move it along (take a listen to the lyrics of the opening song…yep, on purpose😉)
All this thought for a show that’s less than 30min?!?
YEP
Imagine how much more thought and effort needs to be put into a full event that’s hours or days long?
How do you think your audience (employees and/or clients) would feel knowing this much effort was put into an event for them?
If you’re having trouble seeing how all this can happen inside Zoom, you should definitely join me for my next mini event. You can see it all happen in real time.
See you on the inside! Check my pinned comment to join me👇
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Hi there, I make virtual events TIGHT with a 1-2 punch of purposeful event strategy and high quality, on brand production that keeps your audience engaged from start to finish. Want my help? Hop in my DMs (or find my calendar link in the pinned comments)
