09/18/2025
⋅⋅⋅ If I’m in the business of making money, either for myself or for my employer, a career professional writer’s critique of my content means absolutely ZILCH. What matters is how my audience behaved based on the content I created. I’m not shooting for a classroom grade from a college professor, I’m shooting for a behavior shift that ultimately convert$ to MOOLAH.
My point is, what if our audiences get so used to the “AI style of writing” (whatever that is) that it becomes the expectation? The norm? I’m NOT saying it should be the go-to tool for writing popular fictional spy novels and peer-reviewed scientific research articles, but for ad campaigns, social media posts, and even brand voices? I can definitely see it.
The weekly New York Times Best-Seller book review committee has much bigger fish to fry than to worry about how compelling my white paper copy was. And professional writers providing their analysis of a content creator’s output (ESPECIALLY trying to determine whether or not AI was used to help create it) means SQUAT in the corporate world.
Did it resonate with my target audience?
👂→🫶→🛒→🛍️→📺→🥰
That’s the ONLY thing that matters. Period.
Consumers aren’t paying attention to some “expert’s” overdone analysis of a tagline. AND you never know… there may be some midwestern middle schooler sitting at home with their classroom-issued Chromebook and ChatGPT who is on the verge of creating the next Clio award-winning campaign. Watch out!! 😱
Afterall, it ain’t… 🚀🔬
⋅⋅⋅It’s poetry 🖌️
⋅⋅⋅⋅⋅⋅It’s art 🎨
⋅⋅⋅⋅⋅⋅⋅⋅⋅It’s cleverness 🔮
…all packaged up and wrapped in a beautiful little bow. 🎁