09/18/2025
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If Iโm in the business of making money, either for myself or for my employer, a career professional writerโs critique of my content means absolutely ZILCH. What matters is how my audience behaved based on the content I created. Iโm not shooting for a classroom grade from a college professor, Iโm shooting for a behavior shift that ultimately convert$ to MOOLAH.
My point is, what if our audiences get so used to the โAI style of writingโ (whatever that is) that it becomes the expectation? The norm? Iโm NOT saying it should be the go-to tool for writing popular fictional spy novels and peer-reviewed scientific research articles, but for ad campaigns, social media posts, and even brand voices? I can definitely see it.
The weekly New York Times Best-Seller book review committee has much bigger fish to fry than to worry about how compelling my white paper copy was. And professional writers providing their analysis of a content creatorโs output (ESPECIALLY trying to determine whether or not AI was used to help create it) means SQUAT in the corporate world.
Did it resonate with my target audience?
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Thatโs the ONLY thing that matters. Period.
Consumers arenโt paying attention to some โexpertโsโ overdone analysis of a tagline. AND you never knowโฆ there may be some midwestern middle schooler sitting at home with their classroom-issued Chromebook and ChatGPT who is on the verge of creating the next Clio award-winning campaign. Watch out!! ๐ฑ
Afterall, it ainโtโฆ ๐๐ฌ
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Itโs poetry ๐๏ธ
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Itโs art ๐จ
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Itโs cleverness ๐ฎ
โฆall packaged up and wrapped in a beautiful little bow. ๐