McGann Media Group

07/15/2025

There's nothing we love more than calling Columbus, Ohio home. We're surrounded by tons of incredible opportunity, and the future looks even brighter as the city continues to attract incredible tech-forward businesses, smart students and investors alike. O-H!

Central Ohio is currently home to four major health systems and dozens of biotech companies.

07/11/2025

Social media and video networks have become the main source of news in the US, overtaking traditional TV channels and news websites, research suggests.

More than half (54%) of people get news from networks like Facebook, X and YouTube - overtaking TV (50%) and news sites and apps (48%), according to the Reuters Institute.

"The rise of social media and personality-based news is not unique to the United States, but changes seem to be happening faster – and with more impact – than in other countries," a report found.

A report also finds right-leaning audiences on X have almost doubled in the UK since Elon Musk's takeover.

07/10/2025

If you're considering getting started with a new media strategy to help achieve your business goals, send us a note! We'd love to chat, and can also provide referrals from our current and former clients as well if you're curious.

Clients Our Clients It’s all about the partnership. WHERE WE THRIVE Are we a good fit for each other? Let’s find out. While we would like to think we are a great fit for any client, as a boutique media agency, there are a few hallmarks of an ideal client/agency engagement. Our Ideal Client Will:...

07/09/2025

When supporting local, supporting clients, and having a great time all come together it's a recipe for magic! Loved visiting Columbus Zoo's RendeZOO event earlier this summer, which directly supports the Columbus Zoo and Aquarium’s most pressing needs, ensuring exceptional care for the animals who call the Zoo home. Funds raised from this event go toward habitat improvements and veterinary care, education programs that inspire the next generation of conservationists and so much more.

06/30/2025

We know audiences, and we know media diets and behaviors. There's a lot of nuance that we add to media planning and buying for our clients, but it's also always good to take a step back and look at the big picture to see what makes the media behaviors of different generations similar and what makes them different.

Explore generational media habits and search behavior shifts. Discover how Gen Z, Millennials, and Gen X engage with content across platforms.

06/26/2025

Curious about media planning and buying? By merging traditional and digital tactics, we can create a comprehensive messaging ecosystem that matches audience needs with the right solution -- yours. Read more, and don't hesitate to reach out if you'd like to learn how strategic media buying and planning can benefit your business.

Media Planning & Buying Media Planning & Buying Your message, right where it belongs. Now we’re talking! McGann Media Group is a full-service media-strategy, planning and buying agency. We artfully blend emerging and proven applications to create a powerful, fluid media mix for every client we ser...

06/23/2025

There's a lot to say when it comes to the value of branding, consistency, brand trust and innovation for your business. HBO has certainly been on a journey over the past several years, most recently they reverted back to "HBO MAX" from "MAX," which debuted less than two years ago. Weigh in in the comments -- on the journey from HBO, HBO GO, HBO NOW, HBO MAX and then MAX and back to HBO MAX...where should the naming train stop for good this time around? https://buff.ly/CUQY8wX.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

06/20/2025

"In the past, brands needed only to send out the signals of trust—transparency, authenticity, gravitas—to reassure consumers. There wasn’t much need for scrutinizing brands because trust was presumed. What people looked for was standard issue proof of trust. That was scrutiny enough. These days, brands must establish that they are not to be mistrusted."

Trust is everything. And nothing. Even brands and institutions that are deeply mistrusted can still succeed. Which is precisely the way of the world these days. Everything is mistrusted, yet everything still works, at least well enough.

06/17/2025

POSSIBLE is like the Cannes of the US -- the event wrapped up about a month ago in Miami, and the key takeaways are important ones to take to heart as we look to the future of media and marketing.

Learn the six key takeaways from Miami’s 2025 “Possible” conference are shaping the future of marketing.

06/13/2025

Netflix’s ad-supported tier has surpassed 94 million monthly active users globally, up 34% from 70 million reported in November. As a part of the right strategy, it's a great opportunity for exposure to the right audience with a tuned-in mindset, focused on Netflix. We regularly buy Netflix for our clients, and would be happy to chat with you if this ad platform is something you're interested in learning about.

The latest figure marks a 34% increase from the 70 million reported in November

06/11/2025

This is a fairly deep overview of some media and measurement basics if you're interested in getting into some of the nitty gritty of the day to day media world! Our clients know, when you work with us, we can get as detailed as you want, or as high-level as you want to make sure the results of our work are clear and successful.

Imagine spending a fortune on ads that no one ever sees. Painful, right? Without paid media best practices, your advertising can be a goldmine or a money pit, depending on how you handle it. Did you know that 80% of businesses concentrate on PPC Google Ads? That’s a powerful incentive…

06/09/2025

Our savvy team of experts grew up in the industry, selling television, outdoor, digital and print advertising and working in national media-buying agencies. Today, this background gives us a huge advantage, creating integrated, holistic media plans that leverage the strengths of traditional and digital media opportunities. At the best possible rates.

About About McGann Proven marketing & media expertise you can trust. MEDIA BUYERS. Who used to be media sellers. Every single media opportunity is perfect for something. Just not for everything. Our savvy team of experts grew up in the industry, selling television, outdoor, digital and print adverti...