McGann Media Group

06/10/2026

Over 91% of U.S. programmatic display spending now flows through private marketplaces rather than the open exchange. Brands are choosing curated, intentional media buys over mass volume. More control, better context, less waste. Quality is winning over scale.

Discover 2025's top programmatic advertising trends, including: premium environments, AI-driven real-time optimization, and advanced personalization strategies.

06/09/2026

Out-of-home advertising just hit a record: $9.46 billion in 2025, marking 19 consecutive quarters of growth. OOH keeps proving it belongs in the media mix, especially as brands look for channels that cut through digital noise. Real-world visibility still matters.

19 Consecutive Quarters of Growth Underscore OOH’s Expanding Role in the Modern Media Mix as Apple, Morgan & Morgan, and Vivint top the list of OOH

06/08/2026

You're likely familiar with SEO and search engine optimization for your brand, but have you thought about how your brand shows up in answer engines, and how AEO/answer engine optimization could be a marketing lever for your brand? https://buff.ly/12cSZbs

A practical guide to Answer Engine Optimization with proven tactics for AI Overviews, ChatGPT citations, featured snippets, and zero-click search visibility.

06/04/2026

Team McGann Media had a fantastic evening at RendeZoo, hosted by The Columbus Zoo and Aquarium! Linda and Lara spent the night supporting conservation efforts through a Hollywood theme of Lights, Camera, Conservation, and had plenty of fun while doing it. Cheers til next year!

05/28/2026

For Midwest brands, OOH in 2026 is about matching messages to the right micro-context — not just buying a billboard. Static formats deliver permanence and brand authority. DOOH enables adaptive storytelling and real-time creative updates. Smart plans are buying both. And in markets like Columbus, the cost efficiency of OOH inventory compared to coastal markets makes it an even more compelling part of a local media strategy.

OOH and DOOH are reshaping 2026 marketing. Explore top trends, why budgets are shifting, and how Milwaukee and Chicago campaigns build trust at scale.

05/20/2026

Some of the most talked-about marketing campaigns of 2025–2026 have one thing in common: they were designed for participation, not just observation. Bumble's "For the Love of Love" told real customer stories. Canva's OOH series joked about the agency-client creative review process. Airbnb let people stay in fictional-inspired homes. The lesson isn't about budget — it's about finding the idea that's made for sharing. What's the most memorable campaign you've seen recently?

Explore the best marketing campaigns of 2026 and 2025, the trends behind them, and practical lessons to plan better campaigns.

05/19/2026

Spring is one of the strongest windows for out-of-home advertising. Consumer mindsets shift — more time outdoors, higher optimism, more active purchasing. Dynamic digital billboards can lean into this with real-time updates tied to seasonal promotions, events, and even weather triggers. If you haven't thought about OOH as part of your spring campaign mix, it's worth a conversation.

Spring brings a fresh mindset for consumers, making it a prime season for brands to reach their target audiences. Learn how creative OOH advertising campaigns can help drive awareness, engagement, and sales at the change of the season. Clear Channel Outdoor offers strategic OOH advertising solutions...

05/15/2026

Experiential marketing has moved from campaign add-on to core brand strategy. Brands are building long-term experiential ecosystems — not one-off events — where every activation is designed to be shared, measured, and connected to other channels. The metric shift: from impressions and attendance to dwell time, engagement quality, and post-event behavior. Experiences that are worth talking about are worth the investment.

Discover the top experiential marketing trends shaping 2026—from AI personalization and immersive worlds to hybrid content capture, sustainability, and operational excellence. Learn what's coming next and how brands can evolve to stay ahead

05/13/2026

MMM isn't just for the Fortune 500. Any business running marketing across multiple channels can benefit from understanding which ones are actually moving the needle. The common misconception is that MMM requires massive budgets and data science teams — modern platforms have made it far more accessible. If you're investing across TV, digital, and social at the same time, a model that can see all three is one of the smartest tools you can have.

Revolutionize marketing for SME businesses with Keen's automated marketing mix modeling tool—streamline efforts, optimize ROI, and gain a competitive edge.

05/12/2026

Still worth knowing: linear TV ad spend sits at $48 billion in 2026 — still larger than CTV's $36.9 billion, even as budgets continue to migrate. Where linear shines is reach. TV, viewed on a screen, has the highest reach and time spent of any media platform for all age groups measured. The key for media buyers is integrating both linear and streaming into one unified plan rather than treating them as competing channels.

Traditional (Linear) TV advertising guide: definitions, linear vs CTV/OTT, key metrics, benefits and drawbacks, and modern tactics that drive measurable results.