McGann Media Group

09/23/2025

According to eMarketer, the holiday calendar is moving up this year, with consumers shopping as early as October. Mobile will continue to win as well -- now is the time to take a good look at your digital marketing plan and make sure you're set up for success. We're happy to have a conversation with you if it's helpful.

Last year, total holiday retail sales in the US grew 4% YoY, according to the National Retail Federation. However, this year, the outlook is more uncertain.

09/16/2025

What is a DSP? It's an abbreviation you'll definitely come across if you start to dig into media strategy, audience targeting and campaign launches -- if you work with us, we'll take care of vetting DSPs and telling you as much (or as little!) as you want to know. In the meantime, here's a helpful guide and glossary to understand what a Demand Side Platform is.

DSP media buying is a cornerstone of the programmatic ad ecosystem. Here’s what advertisers need to know.

09/12/2025

ChatGPT was one of the first AI chat bots to get a large volume of people trying and adopting AI in their business and personal lives, and a huge wave of other options followed. Here's a quick cheat sheet for some other AI chat bot tools and what they are best used for -- let us know if you have a go-to favorite in the comments!

ChatGPT was the first widely used AI chatbot, but now the competition is getting fierce. Here's our roundup of the best AI chatbots currently on the market.

09/10/2025

You've heard of SEO, but what about GEO? GEO is generative engine optimization, and the fast growth of AI adoption has disrupted what it means for a brand to optimize their online presence -- specifically with AI in mind.

Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.

09/09/2025

It's hard to believe, but the holiday season will be here before you know it! How is your business thinking about the last quarter of 2025? Reach out to chat if you're looking for ways to end the year strong with extra media support for your business goals!

09/05/2025

Part of the MMG Team -- Marlene Walton, Lara LaFontaine and Debbie Korcykoski along with one of our beloved media account executives, Aimee Reeves, of 97.1 The Fan, at the RMHC Paint the Town Red Fundraiser at Easton Town Center, Friday September 5th! Good times!

09/05/2025

Love to see our adorable new baby elephant Suni having fun at The Columbus Zoo! The best video to brighten your Friday afternoon -- enjoy! https://buff.ly/zvnipW8

A fun fact about our newest elephant calf: she loves to play in the sand! But this isn’t just unique to her – all elephants love to coat themselves with sand...

09/04/2025

What's next in mobile marketing? Forbes shares trends, challenges and advice for the second half of 2025.

Looking ahead, the most successful mobile brands over the next 12 to 18 months will be those that stop thinking in silos.

09/03/2025

Taking a moment of pause after a long weekend to be appreciative of our spot on Columbus Business First's list of top Columbus Advertising Agencies -- and to be surrounded by such great company again. Columbus has always been our home, and we love working with clients near and far from our central Ohio home base. We're very grateful for everyone who crosses our paths and always optimistic about what the future holds. Cheers, Columbus!

08/29/2025

Nielsen will stop selling their stand-alone TV measurement product later this year, as they build investment into their Big Data + Panel product, which combines the panel-based consumer data with numbers drawn from third-party vendors such as smart TV manufacturers. https://buff.ly/SPxoglM

08/27/2025

Privacy and consent continues to be a greatly debated topic -- did you know states across the U.S. have different compliance and consent standards? It's one of the reasons it's beneficial to work with a partner like McGann Media who is up to speed on the latest and greatest, and will make sure we're launching campaigns and strategies aligned to your state's requirements on data use. https://buff.ly/ZGt1Et7

08/25/2025

What's next for programmatic advertising? So many important topics to consider here, from technology to privacy to measurement.

Continuously offering new opportunities to both advertisers and publishers, the niche keeps moving forward.