McGann Media Group

11/26/2025

How are holiday shopping attutudes different this year? Well, 78% of consumers are seeking less expensive alternatives and 65% anticipate deeper, post-holiday discounts. For retailers and brands, success means looking beyond price cuts and understanding how life stage, values, and emotions drive spending. Tailored messaging matters more than ever this season -- we've always prioritized connecting with real people at the right moment for this very reason.

How will consumers shop this season? PwC’s insights reveal a 5% drop in spend — fueled by value-seeking and generational divides.

11/24/2025

The AI marketing revolution is here: 60% of marketers now use AI tools daily (up from 37% in 2024), and 90% use AI for written content tasks. But here's the key—79% want to learn automation workflows, showing that AI adoption is just the beginning. The future belongs to marketers who blend AI efficiency with human creativity and strategy.

Discover how 730+ marketers use AI to streamline workflows, boost content output, and drive results—see what’s working now and what’s next.

11/20/2025

Getting started with media buying and planning? Understanding the terminology is the first step! We're here to guide and take on as much as you'd like help with along the way. This 101 is a great look into the basics.

Explore media buying 101: A step-by-step guide to help you plan, budget, execute, analyze, and adjust your advertising campaigns.

11/18/2025

Another reason we love calling Columbus home -- nearly 130,000 Ohio workers are employed by Black-owned businesses, creating massive economic impact across the state. What's especially encouraging? Growth opportunities exist throughout Ohio, not just in major metros. Supporting diverse businesses strengthens our entire community and economy. 💼✨

11/14/2025

Social media in 2025: Over 60% of content aims to entertain, educate, or inform rather than directly promote. Brands are experimenting with unfiltered, real-time content on platforms like Threads and X. The shift? From chasing fleeting trends to creating mood-driven experiences that strengthen brand identity. Entertainment is the new marketing playbook.

11/12/2025

Digital marketing in 2025 is moving fast! AI now powers 70% of strategies, 40% of Gen Z use social platforms as search tools, and voice search processes over 1 billion queries monthly. The brands that win will balance cutting-edge technology with authentic human connection. What trends are shaping your strategy this year?

11/10/2025

Looking for a hand shoring up your Q4 media planning and buying in the home stretch of 2025? We're happy to have a conversation with you -- reach out and let's chat.

Homepage It’s not just about connecting with people. IT’S ABOUT CONNECTING WITH A PERSON. Get Started MEDIA BUYERS Who used to be media sellers. Every single media opportunity is perfect for something. Just not for everything. Capabilities Sweet Spot WHERE WE THRIVE While we would like to think ...

11/06/2025

Consumers are planning to spend cautiously this holiday season, with average spending projected at $1,595—down 10% from 2024. Up to 77% of shoppers expect higher prices on holiday items, while 57% anticipate a weaker economy. But here's the key insight: despite economic headwinds, the spirit of celebration still takes the lead as consumers focus on value and trim seasonal extras to preserve holiday traditions.

Deloitte’s 40th Holiday Retail Survey finds shoppers keeping the holiday spirit alive, turning to discounts, digital conveniences, and festive experiences amid economic uncertainty

11/04/2025

Proud to call Columbus home! 🏙️ Ohio's data center industry is booming, contributing nearly $12 billion to the state's economy and supporting 95,000 jobs. Did you know that Columbus now ranks 4th globally for data center capacity? The city's growth creates incredible opportunities for businesses across all sectors.

Ohio’s data center boom brings jobs — and energy challenges.

10/31/2025

What is a call-to-action and why is it important? Learn how to make the most of your marketing messaging from LinkedIn, and get a couple tips on types of ads you could get started with on LinkedIn if it's a part of your media strategy. As always, reach out if you'd like some help thinking about what channels would be most beneficial to you.

Learn about call to actions (CTAs) including types and copy, best practices, measurement, and how CTAs fit into your overall marketing strategy.

10/22/2025

Thinking about getting started with 2026 media planning? We can help with a broad scope of media and marketing planning activities. Send us an email or drop a comment below if you'd like to chat!

Capabilities OUR CAPABILITIES Media strategy, planning, collaboration & results. YOUR MESSAGE. Right where it belongs. McGann Media Group is a full-service media strategy, planning and buying agency. With a strong emphasis on digital marketing, we artfully blend emerging and proven applications to c...