McGann Media Group

08/04/2025

Digital strategy and media buying and planning go hand in hand, but if you need help with just one or the other, we've still got your back! Connect with us if you're curious how we can help you achieve your business goals.

Capabilities OUR CAPABILITIES Media strategy, planning, collaboration & results. YOUR MESSAGE. Right where it belongs. McGann Media Group is a full-service media strategy, planning and buying agency. With a strong emphasis on digital marketing, we artfully blend emerging and proven applications to c...

07/31/2025

Meta is expanding ads to WhatsApp for the first time ever. Advertisements will be shown only in the app’s Updates tab, which is used by as many as 1.5 billion people each day. However, they won’t appear where personal chats are located, developers said.

“The personal messaging experience on WhatsApp isn’t changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,” WhatsApp said in a blog post.

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

07/28/2025

Learning about how media drives business results doesn't have to feel confusing and overwhelming -- sharing a couple case studies on our website that make it easy to understand what we do and why it works!

Capabilities OUR CAPABILITIES Media strategy, planning, collaboration & results. YOUR MESSAGE. Right where it belongs. McGann Media Group is a full-service media strategy, planning and buying agency. With a strong emphasis on digital marketing, we artfully blend emerging and proven applications to c...

07/24/2025

What are Google and Amazon leaning into to continue driving their media businesses forward? AI, creative suites and more:

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech news focused on how they’re trying to differentiate their offerings to the industry. Here’s ...

07/22/2025

It's been several years of back and forth "the future of the cookie" conversations, but it looks like Google has finally landed the plane here. (For now at least!)

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening.

07/17/2025

Businesses who continue to invest in times of economic uncertainty ultimately come out on top when markets and attitudes rebound. Despite some of the uncertainty today, the advertising market is still primed for growth.

Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward.

07/15/2025

There's nothing we love more than calling Columbus, Ohio home. We're surrounded by tons of incredible opportunity, and the future looks even brighter as the city continues to attract incredible tech-forward businesses, smart students and investors alike. O-H!

Central Ohio is currently home to four major health systems and dozens of biotech companies.

07/11/2025

Social media and video networks have become the main source of news in the US, overtaking traditional TV channels and news websites, research suggests.

More than half (54%) of people get news from networks like Facebook, X and YouTube - overtaking TV (50%) and news sites and apps (48%), according to the Reuters Institute.

"The rise of social media and personality-based news is not unique to the United States, but changes seem to be happening faster – and with more impact – than in other countries," a report found.

A report also finds right-leaning audiences on X have almost doubled in the UK since Elon Musk's takeover.

07/10/2025

If you're considering getting started with a new media strategy to help achieve your business goals, send us a note! We'd love to chat, and can also provide referrals from our current and former clients as well if you're curious.

Clients Our Clients It’s all about the partnership. WHERE WE THRIVE Are we a good fit for each other? Let’s find out. While we would like to think we are a great fit for any client, as a boutique media agency, there are a few hallmarks of an ideal client/agency engagement. Our Ideal Client Will:...

07/09/2025

When supporting local, supporting clients, and having a great time all come together it's a recipe for magic! Loved visiting Columbus Zoo's RendeZOO event earlier this summer, which directly supports the Columbus Zoo and Aquarium’s most pressing needs, ensuring exceptional care for the animals who call the Zoo home. Funds raised from this event go toward habitat improvements and veterinary care, education programs that inspire the next generation of conservationists and so much more.

06/30/2025

We know audiences, and we know media diets and behaviors. There's a lot of nuance that we add to media planning and buying for our clients, but it's also always good to take a step back and look at the big picture to see what makes the media behaviors of different generations similar and what makes them different.

Explore generational media habits and search behavior shifts. Discover how Gen Z, Millennials, and Gen X engage with content across platforms.

06/26/2025

Curious about media planning and buying? By merging traditional and digital tactics, we can create a comprehensive messaging ecosystem that matches audience needs with the right solution -- yours. Read more, and don't hesitate to reach out if you'd like to learn how strategic media buying and planning can benefit your business.

Media Planning & Buying Media Planning & Buying Your message, right where it belongs. Now we’re talking! McGann Media Group is a full-service media-strategy, planning and buying agency. We artfully blend emerging and proven applications to create a powerful, fluid media mix for every client we ser...