The Contractors' Edge

09/14/2026

Road trip to the Basement Health Association annual conference in Chicago is underway!

09/14/2026

Kicking off the road trip to Basement Health Associationtion annual conference in Chicago!

09/10/2026

We’re sharing the tips, tools, and tactics contractors are actually using to grow their business.

Google Ads, Meta, LSAs, CRMs, Lead Gen…

From 3M - 5M - 7M - 10M+ we've been a part of foundation repair, basement waterproofing, HVAC, solar, crawlspace, remodeling, and general home service companies at every stage of growth.

If you feel like you're fighting to break through your current revenue - evaluate your systems, strategies, and get the state of the industry on The Contractors’ Edge podcast.

https://youtu.be/WfqXwoHQNT0?si=TO5bEtiGZeh_C3WM

We're giving you the edge, now let's get to work.

09/10/2026

Who's heading to Chicago next week for the Basement Health Association event?

We're looking to feature 2 more companies on The Contractors' Edge podcast/channel - first come, first serve!

09/09/2026

Every marketing channel has a job to generate leads.

If you move all of your budget into LSAs because it has the lowest cost per lead, you're handing Google Ads opportunities to your competitors.

On the flipside, if you run too many channels without enough budget allocated, your competition will win the bid.

So what's the right approach for your business?

Start by setting the right budget (7%, 10%, or 13% of revenue based on your goals)
Build a high level internal/external team of experts
Diversify your spend to the right channels based on revenue + service categories
Set goal KPIS, execute the strategy, and optimize as you go

Want the tips, tools, and tactics for how we help owners grow their home service company?

Start here: https://www.youtube.com/

09/04/2026

Is your competitors strategy worth copying?

In this industry it's impossible to ignore your competition, what they're doing, how their brand looks, or even how many reviews they have.

But copying their approach to marketing would be more of a guessing game and waste of money than it would be to refine your own.

You can see their ads, trucks, website, reviews, but you have no idea what revenue, marketing percentage, cost per lead, or ROAS they're working with.

You do have full control and access to your numbers, and real time data that can be way more effective than hitting copy and paste from another contractors approach to business.

Learn how to get faster, more effective results in your home service company with the marketing and KPI strategies we use at The Contractors Edge: https://www.youtube.com//videos

09/02/2026

Copying your competitors marketing isn't a strategy, and could even be hurting your growth as a company.

There is a recipe that each home service company needs to stand out in a saturated market, but it has nothing to do them, and everything to do with:

The services you provide
Your established authority
What homeowners already think of your brand
Your marketing budget
Your long term business goals

Learn more about the growth channels working for contractors, and which ones you should be prioritizing in Episode 30: https://youtu.be/WfqXwoHQNT0

08/31/2026

Which platform(s) are best to grow your home service business?

Should you invest more in Google Ads?
Run LSAs?
Create a new offer?
Send emails?
Launch Meta Campaigns?

In this weeks podcast we're sharing OUR current contractor marketing strategies working for our clients in foundation repair, waterproofing, pest, and general home service based companies.

Go behind the scenes with us and get the answers you need to grow your business:

Marketing becomes confusing when you don't know your numbers or whi...

08/27/2026

Our mission is simple ⤵️

Combine our expertise with the best in the industry to bring you the tips, tools, and tactics that are working for home service companies. 🤝🏽

If you want to end the year with growth decisions backed by data, and plan for a profitable 2027, connect with us at the upcoming Basement Health Association event or on our website: (yourcontractorsedge.com)

You can also subscribe to The Contractors’ Edge Podcast for monthly episodes where we take you behind the scenes on:

✔️Our real client strategies
✔️The state of foundation repair, waterproofing, pest, and other home service focused industries
✔️What growth minded business owners and contractors should be prioritizing at each level of revenue.

We’re giving you the edge - now let’s get to work.

08/26/2026

Over 5,000 views on last weeks podcast.

( https://youtu.be/nb5vORqPSlA )

That's 5,000 Business owners and Contractors learning how to fix the problems in their business instead of saying we need more leads, because the ones we have aren't working.

It's almost September, meaning you have over 8 months of real time data in your business to determine which KPIs are working for you, and where your internal systems need to improve heading into 2027.

Don't commit to changing your marketing spend for next year, until you know how you're measuring not only the ROI, but how your internal teams handle the new lead - closed revenue process.

Have questions?

Submit your name, business, and how we can help with a free coaching call at https://yourcontractorsedge.com/