The Contractors' Edge

06/12/2026

About 70% of contractor estimates don't close on the first visit.

That doesn't automatically mean that the lead was bad or that the homeowner said 'no' forever.

Many businesses leave potential revenue sitting untouched because they either accept the first 'no', or they stop following up too early.

Rehash Programs, follow-up systems, and long-term lead management matter more in today's market than ever... Because the fortune isn't just in the first follow-up, it's the 2nd, 3rd, 4th, and 5th follow-up.

Contractors who stay consistent are the ones recovering revenue that other companies leave behind.

Episode 26 of The Contractors' Edge Podcast is full of tips you can't afford to leave behind, check it out today: https://youtu.be/IPrhMv1cBQU

06/11/2026

Connect with The Contractors' Edge hosts (and team) in person at the annual National Foundation Repair Association (NFRA) conference this year!

We will be streaming live, doing on set interviews, and discussing the must know marketing and business tactics for foundation repair business owners.

Whether you're in person or watching online, these are the tips, tools, and conversations that can accelerate your growth and make a real difference in this year's potential revenue.

Learn from some of the best industry in OKC this month.

If you'll be there, shoot us a message prior and let us know when you'd like to stop by the on-site podcast!

Foundation Rescue Supply Mike Stiers

06/10/2026

Do you review your Facebook lead response time?

If you and your team are waiting hours, or even days, to follow up with leads, the opportunity could easily be gone, or booked with your competition.
That issue doesn't always fall with the lead itself, it can also come back on your team.

A lead handled in 5 minutes performs very differently than a lead handled 3 days later.

Review your speed to lead time, make sure you’re hitting your targets, and you'll start seeing stronger appointment ratios.

Learn more about lead follow up in Ep 26 of The Contractors' Edge: https://youtu.be/IPrhMv1cBQU

06/08/2026

Contractors have been trained to find the cheapest leads.

But a cheap lead that never answers the phone, never books, and never turns into revenue is draining your time, not saving you money.

Companies are successful when they know how to track their true lead KPIs, set lead qualifications, and master how fast they answer the phone.

If your marketing team only talks about lead volume and cost without discussing booked appointments, close rates, and where the leads came from... you'll struggle to know what's working, and what's not.

Learn more about finding quality leads for the services you provide in ep 26 of The Contractors Edge: https://youtu.be/IPrhMv1cBQU

06/08/2026

Contractors are chasing cheap leads, not realizing how much it's costing their business in terms of time/money invested.

The cheapest leads rarely convert, meaning at the end of the day you spend more for a lower return.

In episode 26 Anthony Brown shares how The Contractors' Edge and Greenbaum Stiers Strategic Marketing Group help home service companies optimize their marketing to find the best quality leads for their services, and service areas.

Lead generation and contractor marketing is changing, tune in to know where you should be putting your focus as the business owner to grow your company in 2026.

In this week's episode of The Contractors Edge, Anthony Brown how c...

06/05/2026

Your proposal process should be quick, and thorough.

ArcSite allows contractors working on complex homeowner projects to simplify their proposal in a way the buyer can understand.

From foundation repair drawings, to payment, learn why contractors are going all in on implementing ArcSite across multiple industries.

Learn more in Episode 25 of The Contractors' Edge: https://youtu.be/WfACUpWgWzQ

06/03/2026

Your proposal should be more than a price, or comparison on why you're cheaper than your competitor.

Homeowners need a clear solution that's not only price competitive, but shares the why behind how you got there. The easier it is to understand, the easier it is to sell.

Learn why contractors are seeing their close rates go up after using ArcSite in Episode 25 of The Contractors' Edge: https://youtu.be/WfACUpWgWzQ

06/01/2026

Are you running appointments all day, barely finding time to get a proposal or estimate out the door?

We know contractors who are working all hours of the day following up on questions, sending estimates, closing deals. Eventually your time just isn't enough, and you end up capped on what you can provide back to the homeowner.

Scott Weigel, COO of ArcSite explains how their program is not only built to give you time back, it's designed to make complex scenarios easy for the homeowner to understand.

Learn more about ArcSite, why we recommend it, and how it works in Ep 25 of The Contractors Edge: https://youtu.be/WfACUpWgWzQ

05/29/2026

Speed to lead is everything.

Especially when it comes to something urgent in the eyes of the homeowner.

The longer you take to get back to an estimate or inspection request, the more room you leave for your competition to close the job.

Learn more about speed to lead, and how arcsite can help expedite proposals in Ep 25: https://youtu.be/WfACUpWgWzQ

05/27/2026

Investing in a system that gives you faster, clearer estimates for job inspections not only allows your team to run more appointments - but also improves your close rate.

Homeowners want clarity.
Your sales team wants confidence and the resources that make it an easy yes.
And your company wants proof of ROI.

Learn how ArcSite can benefit your team in ep 25: https://youtu.be/WfACUpWgWzQ