11/15/2025
WLSW FM104 had given away many many prizes over it's history. Prizes you would normally expect to win like records, movie passes, food certificates to various restaurants and tickets to concerts. All you had to do was "CALL IN TO WIN. SIX TWENTY EIGHT, TWENTY EIGHT, DOUBLE O" Sometimes you had to answer a trivia question to win some different prizes like books, record cleaning kits and t shirts. Then there were the promotional items that weren't given away over the air.
To promote WLSW FM104, our bumper stickers and top 30 hit lists were available for free from various local merchants and as hand outs at one of our live broadcasts. We also had pens made with our call letters and address on them. BUT, one of the more unique items we had was this Bic lighter and holder from the early 80's. There were alot more people smoking in those days and I believe we had these to give away to clients and for the station staff. I DON'T remember giving these away over the air for many good reasons.