Social Optician

06/10/2025

Step 1✅️

Now for lodging and airfare 🤑

05/26/2025

Today we remember and honor!

05/13/2025

⛔ Slow, outdated websites drive patients away.
✅ We build fast, mobile-friendly, beautiful websites made just for optical businesses.

We know the difference between PD and SEO 😉, and your patients will feel it too.

🕶️ Showcase your optical brand with confidence.
📆 Book a free web audit today!

05/13/2025

🎨 Don’t let this masterpiece of a deal slip away!
I just grabbed my Early Bird tickets for the SMSO Convention: The Art of Eyecare — and you still can too… but only for TWO more days! ⏳

Secure your spot and save before the prices brush up! 🖌️

It’s still Picassible to grab our Early Bird Pricing!

Time is running out to lock in your discounted rate for this year’s SMSO Convention: The Art of Eyecare! Don’t miss your chance to save before Early Bird pricing ends in just TWO DAYS.

Secure your spot now and be part of the excitement, inspiration, and networking that only the SMSO delivers.

Register today before the price goes up!
https://www.zeffy.com/ticketing/smsos-annual-convention

05/08/2025

Blending fashion and function against UV!

🕶️ UV rays don’t stand a chance.
Did you know UV damage can sneak up on your eyes—even on cloudy days? 🌥️ At Rainbow Lenses, we blend fashion with function by offering colorful lenses that also protect against harmful rays.
✨ Our mission? To redefine how you see and wear sunglasses.

👉 Brighten your look AND protect your sight.

05/06/2025

📱✨ Your patients are scrolling—will they stop for you?

Let Social Optician craft scroll-stopping, eye-catching, brand-boosting content tailored for independent optical practices. From weekly reels to custom promotions, we keep your socials glowing.

💬 Let’s turn likes into loyal patients.
📩 DM us for your FREE content audit!

05/06/2025

Do you have 5 Hours to give back?

Show-Me State Opticians Society is looking for board.
Send your nominations to [email protected].

Join us! Email [email protected]

05/01/2025

Have you seen the Dear Abbe posts from Optical Professionals of Minnesota?

How would you reply?

Abbe value is a measure of the lens material's dispersion of light. OPM’s very own advice columnist, Dear Abbe, shines the light on optical problems.

Dear
Abbe,

I was frame-styling a customer and his partner. He would decide on a lens style, and tint color, and then change his mind. I asked, “Just confirming, you would like a lined bifocal, with no power on top, and a +1.75 add on the bottom, in a brown polarized lens?”

The customer responded, “Yes! I mean, No. I mean, I DON’T KNOW!”

His wife leaned over and said, “He’s such a Gemini. Do you get many Gemini in store?”

I said, “I’m not really sure how many Gemini I get in my store. The usual number, I think.”

StarSignSweetie then says, “I find a frame nobody else likes, and I wear it until I’m sick of it. My frame - here - … is 14 years old. But I’m an Aries.”

So dear Abbe, can you shine any light on this scenario?

Signed,

Zodiac
Zoe

Dear
Zodiac Zoe,

The customer was trying to connect with you. Maybe your face gave away how frustrated you were with the customer continually changing his mind, or maybe she was the one who was frustrated. If she engages you, then it makes the whole shopping experience more relatable for all. No matter what happened, though, I’m sure you wowed them with your five-star service.

03/23/2025

My weekend in a 🥜nutshell.

It was a busy day today, so I'm catching up on some HR stuff for convention.🦸‍♀️

It's luxurious over here!!

03/21/2025

New Hampshire Opticians!!
Your ABO Review course is April 27th, check it out!

Are you thinking about becoming an ABO certified optician? Don't miss this fantastic opportunity to review your knowledge. Join us at our next Educational Conference on April 27th at The Grappone Center in Concord NH.
Sign up here https://new-hampshire-opticians-society.square.site/

03/20/2025

🚨Missouri Opticians!
This one's for you!

July 12 Summer Education is coming!
Don't forget to reserve your room, it's going to be an amazing weekend in Jeff. City of education, connecting with other opticians, and probably a few drinks 🍻.

Check out the original post or their website for more information.

Check your email for more details...and if you didn't get the email, sign up here under "SUBSCRIBE":
https://www.showmestateopticians.org/contact

We have big plans, and you won't want to miss out!

03/20/2025

Calling out to
Save the date for their Fall Convention at Top Golf!

Are you ready to take your professional journey to the next level? Mark your calendars for October 11, 2025, and prepare for an unforgettable day of learning and networking at the OPM Fall Educational Conference. 📅✨

🔍 What Awaits You:
- Expert-Led Sessions: Dive into the latest industry trends with insights from top-notch experts.
- Networking Opportunities: Connect with fellow professionals and expand your network.
- Skill-Enhancing Workshops: Participate in hands-on workshops designed to sharpen your skills and boost your career.

💡 Why Attend? Gain invaluable knowledge, meet inspiring people, and discover new opportunities that could shape your future. Whether you're looking to advance in your current role or explore new possibilities, this is the place to be!

🙌 - Poll: Which session topic interests you the most? A) ABO Certification Review B) FUNdamental Optics C) 5 ABOC Hours of education

Ready to transform your career? We can't wait to see you there! 🌟👥