08/27/2026
Here is my ⚠️Warning Label Prompt:
⚠️ WARNING: THE SOCIAL OPTICIAN
Approach with a vague marketing idea at your own risk.
You may say:
“We just need a quick post.”
She will hear:
“Please develop a cohesive campaign, fix the event messaging, question our website navigation, find the missing sponsor logo, and determine why nobody has updated this page since 2023.”
There is no such thing as just a graphic.
There is the graphic.
Then the caption.
Then the Facebook version.
Then the Instagram version.
Then someone says, “Could we make it a Reel?”
She knows entirely too much about opticians, associations, CE events, exhibitors, sponsors, optical labs, websites, email campaigns, and the unique experience of trying to get a room full of optical professionals to actually engage with a social media post.
She will ask:
“But what are we actually trying to get people to DO?”
This question may ruin your perfectly good idea.
She is sorry.
Sort of.
She believes optical marketing does not have to look like it was created in 2007 just because that's when she became ABO certified.
She will absolutely move something two pixels and insist it looks better.
It does.
She will tell you when there is too much text on the graphic.
She will tell you when your website makes no sense.
She will tell you that posting the flyer as a JPEG is not, in fact, a social media strategy.
And if you say:
“Can you just make it pop?”
Proceed with extreme caution.
Because The Social Optician has opinions.
And now you're going to hear them. 👓😂
