Luis Martinez So Cal Realtor

01/04/2026

The Share of Homeowners Selling with an Agent Just Hit a New All-Time High

91% of homeowners use an agent when they sell. That’s a new all-time high. That’s because this market rewards the right strategy. Let’s talk to make sure you’ve got it.

01/04/2026

Wishing you and your family a joyful holiday season filled with peace, health, and happiness.
Thank you for your trust and support—it truly means the world to me. It has been a pleasure being part of your real estate journey, and I look forward to continuing to serve you in the year ahead.

May the New Year bring new opportunities, beautiful moments, and many reasons to celebrate.

Warmest holiday wishes,
Luis Martinez
Real Estate Agent

01/02/2026

91% of sellers hire an agent to sell their home. And that’s a record high.
Here’s why so many people are using a pro today.

In this market, an agent isn’t a “nice to have.” We’re the difference between sitting on the market, and getting the result you want.

This isn’t the buying frenzy we saw back in 2021, where you could stick a sign in your yard and buyers would line up around the corner.

There are more homes for sale, and that means today’s market demands strategy. Accurate pricing. Strong marketing. And skilled negotiation.

Get the expertise that today’s market demands. Because experience matters, and I’ve got what it takes to make your move a reality.

01/01/2026

12/31/2025

A lot of people are wondering what 2026 actually has in store for the housing market.

And most of the questions come down to the same things: mortgage rates, home prices, and whether affordability is finally improving.

I’ve been tracking the latest forecasts and data closely, and there are some important shifts taking shape this year. What they mean depends on where you live and what your plans are.

If you want a clear read on what this looks like in our local market, send me a DM. And if you’ve got a specific question, drop it in the comments. I’m happy to break it down.

12/30/2025

Reasons To Be Optimistic About the 2026 Housing Market

If you want to talk through what’s expected for our local market and which trends you’ll want to take advantage of, let’s connect.

If a move is on your radar for 2026, there’s a lot more working in your favor than there has been in a while.

12/29/2025

Your house didn’t sell, and your listing expired. Now what?

You could stick with the same agent and hope for better luck. Or, you could make what data shows is the smarter move.

Over half of homeowners who switched agents after their listing expired sold their home when they put it back on the market. That stat drops to just 36% if you re-list with the same agent.

You deserve better odds than that.

You don’t need to start over or give up – you just need a better plan. And an agent who knows how to execute it.

Same house. Different strategy. Better results.

Let’s talk about what you liked about your first experience and what didn’t go so well. With a few strategic tweaks (and a fresh perspective), we can turn things around and get your move back on track.

DM me and I’ll tell you the 4 things I’ll do differently for your home.

12/28/2025

Here’s your 2025 housing market year-in-review.

This year we had more homes to choose from, lower rates (and a bit better affordability), and homeowners with near record amounts of equity.

And that's just a few of the reasons why millions of people made a move this year.

If you want to know what's expected for 2026, DM me.

12/26/2025

Your House Didn’t Sell. What Now?

If your house didn’t sell and your listing has expired, you’re not stuck. You just need a better plan. And maybe, a better partner.

Same house. Different strategy. Completely different results.

If you’re ready to understand what held your sale back (and how to get it right this time), let’s take a fresh look together. A few strategic shifts could be all it takes to get your move back on track.

When your house doesn’t sell, it does more than disrupt your plans, it hits close to home.

12/24/2025

Headlines Have You Worried about Your Home’s Value? Read This.

If you’re hearing talk about price drops or crashes, a closer look at the data can help put things in perspective. That’s only happening in some markets. Most of the nation is still seeing prices rise.

And for the vast majority of homeowners, the long-term gains far outweigh any recent softening.

If you want help understanding what’s happening in our local market, let’s connect.

Hearing talk about home prices falling? That may leave you worried about whether your house is losing value. But here’s what you need to know.