Hasseman Marketing & Communications

11/07/2025

What can your company learn from Mariah Carey about content? On this episode of the Better Merch...Better Marketing podcast, Jade Crider and Kirby Hasseman talk about creating repeatable content, PR packages, and a company in Australia building a brand "On The House." Watch or listen now!

This time on Better Merch...Better Marketing, Kirby and Jade talk about the power of repeatable marketing and packaging that creates an audience.

11/06/2025

You know it's Thursday...because we are Thirsty for some fun new content! (See what we did there?) It’s time for another round of Thirsty Thursday—where we test mystery drinks, try out branded drinkware, and give our unfiltered opinions (for the good of marketing, of course). Watch the latest episode now!

This Thirsty Thursday featured Peanut Butter & a Double-Walled Delight. What does that mean? Watch now to find out!

11/05/2025

We are passionate about what we do! We offer personalized service that goes above and beyond expectations. https://amp.fyi/-/soWgOKms

11/05/2025

In this week's episode of Delivering Charlie Grinnell joins the show to talk about marketing like a media company, treating AI like a frienemy, and why the best marketers are "stalkers." Watch now!

Treating AI Like a Frienemy

11/03/2025

We are growing our team at Hasseman Marketing!

We’re looking for an energetic, detail-oriented Inside Sales & Customer Service Rep who loves helping people, enjoys a good laugh, and thrives in a fast-moving, creative environment.

Think you or someone you know would be a good fit? Learn more here:
https://link.msgsndr.com/sp/c41c417bd77

11/03/2025

In this week's Monday Minute, Kirby Hasseman explains how branded merch can actually change behavior and why the right item can inspire action. Watch now!

The right item can inspire action.

10/31/2025

Sometimes you just need to get it off your chest! This week on the Better Merch...Better Marketing podcast, Jade Crider and Kirby Hasseman talk about some of their travel pet peeves, lessons from a recent nostalgic marketing campaign from Kodak, why Jade was on the road...and of course, a cool piece of merch that is perfect for your travel! Watch or listen now...and feel free to weigh in with your travel pet peeves too!

This time on Better Merch...Better Marketing, Jade and Kirby talk about education, nostalgia marketing and travel pet peeves! Watch now!

10/29/2025

Your one-stop source for marketing help. From promotional products to business gifts, we have everything you need for your marketing needs. https://amp.fyi/-/D4ZMP1E5

10/29/2025

3 podcasts all on 1 channel! Just search "Delivering Marketing Joy" wherever you get your podcasts.

10/29/2025

In this week's Episode of Delivering Jason Nokes joins the show for his FOURTH time! In this episode, Kirby and Jason discuss the shift on how distributors are approaching marketing, having a system of consistency, the "I CAN" framework, and the future of the promo industry. Watch now!

The Power of Consistency in a Changing Promo World

10/28/2025

Digital grabs attention. Physical builds connection. Together, they build loyalty.

At Hasseman Marketing, we believe the best results come when digital and physical marketing work together.

In this week’s DMJ 1 on 1, Kirby shares 5 ways to combine digital and physical marketing — from using NFC-enabled merch to enhance campaigns, to keeping your message consistent across every platform.

If you want your marketing to build stronger connections (and real loyalty), this episode is packed with practical ideas.

Watch the video or read the full blog here: https://hassemanmarketing.com/how-to-combine-digital-and-physical-marketing/

Today we talk about how to combine digital and physical marketing to really create connection with your audience.