11/28/2025
How does a PI firm grow year after year without relying on billboards or heavy ad spend?
👇 A big part of the answer: serving clients in the way they communicate — and building systems that scale that experience.
In my conversation with Skinner Louis (), he breaks down how multilingual outreach, smart staffing, and a hybrid intake model helped him create a high-touch, tech-enabled firm that’s growing steadily while staying community-centered.
Here are the high-impact actions he breaks down:
1️⃣ Serve diverse communities with multilingual, culturally aligned communication
2️⃣ Scale efficiently using staff-on-demand instead of large in-house teams
3️⃣ Grow referrals through grassroots, relationship-driven marketing
4️⃣ Automate intake and follow-up with Salesforce, AI, and smart workflows
5️⃣ Blend human empathy with AI consistency for a standout client experience
The full interview is now available on demand: https://jamesamplifier.com/1to1-skinnerlouis/