09/15/2025
Last month, Kumho Tire USA hit the dirt, asphalt, and everything in between with the debut of the all-new Road Venture RT rugged-terrain tires. The Ride + Drive experience spanned from the coast to the desert, starting at Paséa in Huntington Beach, passing through Angel Stadium in Anaheim, and culminating at the Hyundai Proving Grounds in California City. Media, dealers, and partners pushed the Road Venture RT to its limits, ripping through off-road trails, powering through deep mud run,s and carving tight auto-cross turns.
Our Events, PR, Influencer, and Social teams collaborated to orchestrate every detail, from adrenaline-filled test drives to seamless influencer content capture. This was more than a launch. It was a full-sensory performance showcase.