SimpleBiz360

SimpleBiz360 Proven. Practical. Effective. SimpleBiz360™ highlights customer-pleasing, overlooked and ignored business principles rooted in common sense.

05/30/2026

Why do customers detest business streakers? OMOQ #167

Business streakers are fast operators who vanish just before they get the project ball across the finish line. These enthusiastic beginners magically disappear at critical times. As a result, customer projects yawn past expected completion dates, and the streaker fails to answer crucial phone calls, emails, text messages, or knocks on the door. P**f! Gone! Nowhere to be found! Then all of a sudden, like an unexpected sand storm, the streaker reappears to frantically bring the project across the finish line with a flurry of issues, mistakes and excuses. If you are a company leader, we encourage you to locate your streakers, and then STOP them before they ruin your company. Retrain them if possible, or remove them. This is why customers detest business streakers. Customers want even-keeled project management that avoids streaky service hampered by problems!

05/27/2026

Why do so many customers avoid answering critical business questions? OMOQ #166

We are going to flip the tables and talk about customers for one minute. As vendors attempt to provide quality services, questions may arise that need customer input, or direction. The customers can be both invoice-paying customers, or internal associates. Regardless, I have watched many transactions travel through time-wasting, and money-wasting rapids that could have been avoided with expedient, and comprehensive customer feedback. Do you want smooth and timely transactions? Okay, then answer 100% of the questions you are asked, and answer them with punctuality! Quality transactions are usually paid for with the two-sided, customer/vendor coin.

05/23/2026

How can we monetize business irritations? OMOQ #165

This can be a fun, simple and productive exercise. Start by asking yourself for the top three things that irritate you when you purchase something? Then, hunt within your own company to see if these pain points exist within your operational structure. Once found, eradicate them and replace them with customer-pleasing services. Do this exercise periodically, and turn your lemons into saleable lemonade.

05/20/2026

Imagine explaining your price once, but never apologizing for quality? OMOQ #164

Design well. Manufacture to exceed expectations. Take no shortcuts. Audit properly. Audit regularly. Be the customer. Constantly improve. Imagine if you were to run your company with these seven principals? The result could be a premium price that you explain once, and that is defended by exceptional deliverables.

05/16/2026

What if blame-shifting was replaced by ownership? OMOQ #163

Do you want to deliver a pleasant surprise to your customers? Do you want to look fresh and exciting to customers? If so, all you have to do is take ownership of you actions, and retire the societal trend of blame-shifting. Novel. Humble. Endearing. Lucrative. Make action ownership a hallmark of your company, and watch your business grow!

05/13/2026

Are you assuming customer trust, or are you earning it? OMOQ #162

Many companies put the cart before the horse by expecting customers to trust them first, rather than earning trust through action. Has your company inverted the trust relationship? Repeat and referral business grows for companies that consistently demonstrate trustworthiness. Do your actions back up your marketing and sales claims? Are you expecting and demanding trust from customers, or are you willing to be an earner?

05/10/2026

Do you explain the benefits to your customers? OMOQ #161

We live in a feature driven product world. Buttons, modes, settings and codes accompany so many products we buy. But what benefits do all these features serve? If you are not in the habit of explaining what the features do for customers, now would be a great time to start generating effective ways to explain the benefits of all these buttons, modes, settings, and codes.

05/06/2026

Do your customers know the reasons why? OMOQ #160

This is a classic example of putting yourself in the customer shoes. If you want to make customers happy, do your very best to eliminate mysteries. The best place to start is to voluntarily provide information that addresses the questions of why. If you can prevent your customers from asking unnecessary questions, they will love you for a long time, and refer your company to other people.

05/02/2026

How often is your correspondence brief, clear and succinct? OMOQ #159

The majority of our business correspondence is quickly embracing minimalistic content over comprehensiveness. In other words, we are leaning into communications that look like texts instead of letters. If this is you, are you confusing customers more than assisting them? Is your communication becoming too abbreviated and cryptic? Are you creating a cache of customer defections? If so, maybe it’s time to be brief, clear and succinct!

04/29/2026

Are you a goal post mover? OMOQ #158

Changing customer expectations mid-transaction is usually a dangerous proposition. If you want to increase repeat and referral business, make sure that your deliverables meet the expectations that you advertise.

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