MassiveMusic

MassiveMusic Original music composition, sound design, music supervision, music licensing, sonic branding MassiveMusic is a music agency. We love making this happen.
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We believe that the power of music within a branded world is ever growing. Music can play a vital role in achieving a more emotional and profound connection between brands and their audiences. By searching, writing and producing music for picture. Working with scouts, acts and a huge pool of exclusive composers and sound designers, all over the world. By developing communication strategies that re

volve around music. And by helping brands discover their musical DNA. We're also know for throwing a mean party once in a while. Visit us online or at one of our offices in Amsterdam, London, New York, Los Angeles or Shanghai. http://www.massivemusic.com/
http://theworldofmassive.tumblr.com/
http://twitter.com/massive_music

Our latest   newsletter is OUT:• Read it in your inbox if you love traditions*• Check our Insta Stories for a modern twi...
12/22/2023

Our latest newsletter is OUT:
• Read it in your inbox if you love traditions*
• Check our Insta Stories for a modern twist

*Not a subscriber? Hit us up if you want to be added to the mailing list 💌

12/07/2023

What started as a demo recorded on a phone, accompanied only by piano and vocals, turned into a festive Christmas track with a full-blown orchestra 🎻

For Kruidvat NL, a Dutch retail and pharmacy store, we created a tune as sweet as a marshmallow in a steaming cup of cocoa. The advertisement shows the journey of multiple kids who embark on a mission to raise money for Stichting Armoedefonds, an NGO in the Netherlands that combats poverty. Joined by musicians Miss Montreal and Metejoor to take the track to a whole ‘nother level – the final result is nothing short of stunning.

Read more about the case here: https://massivemusic.com/en/work/kruidvat-sing-along-for-christmas

11/22/2023

Aside from creating fire guitar riffs and impactful projects, we’ve been working behind the scenes on something we couldn’t wait to share.

Finally, we can spill the long-awaited (coffee, loads of coffee) beans.

With a new creative spin and our ‘serious fun’ vibe intact, we’d like to present to you our brand new MassiveMusic website – fresh from the hairdresser’s.

What can you expect? Answering that would be a spoiler.
Find out for yourself by clicking the link below 👇🏻🔥

https://massivemusic.com

Good things come to those who wait. Luckily, we won’t have to wait much longer to announce something very exciting – the...
11/17/2023

Good things come to those who wait. Luckily, we won’t have to wait much longer to announce something very exciting – there’s only about 96 listening sessions to The Beatles’ Abbey Road album left until the grand moment 💿

Did that spark your curiosity? Be sure to keep an eye on our social media early next week and you’ll be among the first to know. Sit tight and put on some music (The Beatles, perhaps?) while we bask in our mysteriousness for a bit longer 😎

10/04/2023

How do you create something delicate and feminine, but modern sounding and celebratory at the same time? Our office has the answer 👇🏻

For INGLOT’s 40th anniversary campaign, we crafted a bespoke track that perfectly matches the aesthetic visuals. Using elements such as a delicate harp with glitches and electronic sound design elements, our producers took this campaign to the next level, even playing with space in the music to illustrate the way the camera approaches the models.

Immerse yourself in stunning sounds by watching the full commercial below 🎶

One deep breath before diving into the water. Three deep breaths before getting on stage. Breathing calms our nerves and...
10/03/2023

One deep breath before diving into the water. Three deep breaths before getting on stage. Breathing calms our nerves and grounds us, but the ability to do so is something that we might take for granted.

To send this powerful message into the world, we joined forces with ALIMA for their campaign, which centres around ensuring access to life-saving medical oxygen across sub-Saharan Africa. Combining dreamlike visuals of the African landscape together with 8D audio techniques, we created multidimensional soundscapes that invite everyone to step back, take a breath and then give a breath 🌍

Watch the full campaign here:

For ‘Breath for All’, ALIMA’s newest campaign, we used 8D techniques and native instruments to elevate a noble cause through the power of music.

Last Thursday evening, the jam corner of our   office temporarily turned into a stage for our recurring  . On the setlis...
09/11/2023

Last Thursday evening, the jam corner of our office temporarily turned into a stage for our recurring . On the setlist? Ruel, Australia’s hottest young talent 🔥

After playing a sold out Melkweg Amsterdam only the night before, Ruel treated us to an intimate performance of some of his best songs. From thoughtful lyrics to beautiful guitar riffs – we were totally captivated by his musical magic ✨

Scroll through the pictures below (special guest: a stunning sunset 🌅) to get a feel for the incredible vibe. Want to get together with fellow creatives and enjoy a night like this? Keep an eye on our socials to make sure you don’t miss out on the next event.

📸: Tony Kurz |

09/01/2023

🏳️‍🌈 Pride month might be over, but we’re sticking to our statement: Never Ends.

With a recap on our blog and this accompanying video created by We are Duffree, our intention is to consistently integrate the theme into our daily discussions. We want to serve as a reminder that fostering an inclusive community means taking responsibility for incorporating more ***r stories into our creative work.

Here are some of our favourite answers from the panel we held together with Thomas Nuijten, Ane Santiago, Mitchell Duffree and our host Cece Wyldeck.

Click here for the full article: https://massivemusic.com/en/resources/pride-never-ends/

How does it feel to make an appearance on one of the most-watched news programmes in the world with a headline that says...
08/22/2023

How does it feel to make an appearance on one of the most-watched news programmes in the world with a headline that says ‘Interest in sonic branding soaring’?

Ask Paul Reynolds, our Managing Director EMEA, who was interviewed by earlier this morning 🎙

Not his first rodeo under the spotlight (talk about being a frequent flyer on the airwaves), this time he explained how the use of sound can positively influence sales for businesses.

He also shared the phases we go through when crafting a sonic identity, using examples from our work for and , among others 👏🏼

+50 points if you spotted Flat Eric in the background.

How does it feel to make an appearance on one of the most-watched news programmes in the world with a headline that says...
08/22/2023

How does it feel to make an appearance on one of the most-watched news programmes in the world with a headline that says ‘Interest in sonic branding soaring’?

Ask Paul Reynolds, our Managing Director EMEA, who was interviewed by BBC News earlier this morning 🎙

Not his first rodeo under the spotlight (talk about being a frequent flyer on the airwaves), this time he explained how the use of sound can positively influence sales for businesses.

He also shared the phases we go through when crafting a sonic identity, using examples from our work for Colgate and TikTok, among others 👏🏼

+50 points if you spotted Flat Eric in the background.

07/28/2023

📱 Don’t cha wish your phone was fun like this? In the early days, we chose phones that reflected who we were. Now, we’re all walking around with more or less the same models – isn’t that boring?

For Samsung’s newest B5 Flip phone campaign, we did a creative re-recording of the Pussycat Dolls’ track ‘Don’t Cha’ to get everyone thinking about their phone choices.

Flipping cool? We think so. Check out the full advertisement 👇🏻

07/19/2023

🌍 10 offices. Countless projects. Over two decades empowering brands and agencies through the power of sound.

As a testament to our love for the musical craft, we’ve put together a Global Manifesto Reel – a compilation of our values, collective passion and creative accomplishments all in one video. From creating entire sonic ecosystems to composing a bespoke track or licensing a song for a brand new commercial, we understand our client’s values and help them have a massive impact.

Actions speak louder than words, so let us show you why we so strongly believe in what we do. Music is our playground, but we take it very seriously 🎸

07/13/2023

Combining club culture, a very specific dance music genre and throwing some ‘shade’ all together in one musical composition? Leave that up to us.

The talented creatives from our office produced a bespoke track for BetterMe, a health and wellness platform with several products designed to help you get a healthier lifestyle. Their new campaign ‘Dance Into Confidence’ truly feels designed to get us out there and on our feet – voguing to the beat of some modern house music.

Ready to set the dance floor on fire? Check out this fire track below 🔥

Credits
Director: Natasha Ivanova
DOP: Nikita Khatsarevich
Creative Producer: Anya Bondarenko
Line producer: Masha Kruk
Creative Leads/Music Production: Agata Solecka-Zimmer, Christopher Sulenta & Mateusz Szmigiero

Our latest   newsletter is OUT:• Read it in your inbox if you love traditions*• Check our Insta Stories for a modern twi...
07/12/2023

Our latest newsletter is OUT:
• Read it in your inbox if you love traditions*
• Check our Insta Stories for a modern twist

*Not a subscriber? Time to take this relationship to the next level:
https://massivemusic.com/en/subscribe/

07/03/2023

It was all a dream… until it became reality. Shoutout to our North America team, who worked with various composers to create the perfect trailer for A&E Network’s new series Hip Hop Treasures 🎧

Hosted by LL Cool J and Ice-T, Hip Hop Treasures tells the story of some of the culture's greatest artists and the items they made famous. Ready to get back into those ol’ school hip-hop vibes? Check out the trailer below ⤵️

What happens to a country without land?'The First Digital Nation' project answered that question with a metaverse creati...
06/28/2023

What happens to a country without land?

'The First Digital Nation' project answered that question with a metaverse creation of the sinking country of Tuvalu. And guess what? It has been awarded a Dan Wieden Titanium Grand Prix among other prizes at  last week.

We're beyond honoured to have played a small part in this project by overseeing the music with the talented creatives of our Sydney team. Congrats to , ,  and all other masterminds involved in this groundbreaking work 🏆❤️

ChatGPT’s vocabulary is still not up to massive standards to describe the energetic vibes at Cannes Lions International ...
06/27/2023

ChatGPT’s vocabulary is still not up to massive standards to describe the energetic vibes at Cannes Lions International Festival of Creativity last week 🔥

Powered by AI and a little of that human touch (read in Bruce Springsteen’s voice), here are the best pictures from our night. Together with Media.Monks and Songtradr, we redefined the boundaries of AI and creativity and showed that they can go hand in hand 🤝

Last but not least, a shoutout to our DJs of the night Casper Nederhand, Eric David Johnson and DJ Tonno who made us shake that thing and set the beach on fire with our dance moves. Scroll through the photos to unlock core memories and hopefully see you again next year 💃🏼

📸: Marty Marn

We danced, we sang, we partied, proving once again that humans are the ultimate algorithm for creating good times (altho...
06/22/2023

We danced, we sang, we partied, proving once again that humans are the ultimate algorithm for creating good times (although our AI counterparts might claim otherwise). Hello ChatGPT, where’s our hangover data? 🥂

Our electrifying ProMMMMpt night unfolded on the shores of Croisette Beach last night, and to merely label it a success would be an understatement. Together with our friends at Media.Monks and powered by Songtradr, we delved into the realms of AI, showing everyone that technology and creativity move in perfect sync.

A massive thank you to each and every one of you who joined and infused the party with your badass energy. Stay tuned for the MMMMbarrassing pictures. They’ll show up on your feed soon 🫣

And remember: when life throws you glitches, just hit Ctrl+Alt+Delete and reboot your way to success.

Until next year 🤘🏽

📷: Marty Marn Photography

Meet TikTok’s new global sonic identity, ideated and crafted in collaboration with yours truly, with community at its co...
06/08/2023

Meet TikTok’s new global sonic identity, ideated and crafted in collaboration with yours truly, with community at its core 🎶

Following its launch in late 2022, TikTok’s new sonic logo is already performing far beyond industry benchmarks, with 73% of respondents associating the sound with positive emotions 📈

Time is ticking… Don’t miss out and listen to the brand new sound of TikTok in 3, 2, 1:

For the unique sound of TikTok, MassiveMusic crafted a sonic identity that has community-driven entertainment and creative democracy at its core

Will you come   with us? 💃🏼🕺🏽Together with our friends at Media.Monks and powered by Songtradr, we’re back to host our r...
06/01/2023

Will you come with us? 💃🏼🕺🏽

Together with our friends at Media.Monks and powered by
Songtradr, we’re back to host our renowned, iconic, stay-up-till-late party at the 2023 Cannes Lions International Festival of Creativity. The theme of this year? ProMMMMpt, a double nod to AI prompts and prom night.

Ready to embrace the current state of AI awkwardness? Read all about it on our blog: https://massivemusic.com/en/resources/cannes-lions-2023-come-prommmmpt-with-massivemusic-and-media-monks/

Hello there, natural  . If you use that hashtag, know there are +520 million other entries using it too. Many of those a...
05/31/2023

Hello there, natural . If you use that hashtag, know there are +520 million other entries using it too. Many of those are individual influencers repping big brands. But with so many third parties out there, how can big beauty brands maintain a cohesive identity?

Enter: music and sound.

Together with our colleagues at Songtradr, we released ‘Music of Beauty’ – a study into how 10 leading beauty brands are adding notes and scales to their strategy and content.

The result? There’s so much room for potential. Our advice for all beauty brands in one sentence: invest in a sonic identity to stand out from competitors and improve recall.

Want more insights? Download the full report here:

Every brand has a unique sound. Find out which brand uses music best in Songtradr's Music of Beauty report.

What do you get when you mix orchestral sounds 🎻, retro vibes 😎 and Greek instruments 🇬🇷? A bespoke music track for Mang...
05/23/2023

What do you get when you mix orchestral sounds 🎻, retro vibes 😎 and Greek instruments 🇬🇷? A bespoke music track for Mango x SIMON MILLER newest campaign, directed by the legendary Tom Dream.

The result is a film that combines retro vibes with a dramatic movie trailer-like score. Using set recordings in the music and sound design – ticking against glass, the actual voice of the singer and the horn of the boat – we managed to make the track come alive 🎶

Check out the full project on our website:

MassiveMusic Amsterdam created bespoke music and sound design for Mango’s newest collection together with LA-based fashion brand Simon Miller.

A brand building revolution is coming to the MENA region, and we’re *hear* for it 👂🏻As economies in the region grow and ...
05/05/2023

A brand building revolution is coming to the MENA region, and we’re *hear* for it 👂🏻

As economies in the region grow and diversify, competition among brands has never been fiercer. True – some global brands have been leveraging the power of sound for decades, but most of them are still thinking primarily about audio logos and sporadic activations.

Time for some sonic improvement, if you ask us.

Pierre Carnet, Managing Director at MassiveMusic , tells Middle Eastern marketers why the need for a strong sonic identity has never been more crucial in this piece for Transform magazine:

Music holds a special place in our hearts. We all have memories linked to songs we’ve heard in significant moments of our lives or associated with certain people, places or periods of time. Music creates and triggers memories, moves us – both physically and emotionally – and affects our apprec...

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