MassiveMusic

06/20/2024

What an epic night at Cannes Lions International Festival of Creativity 2024!

Last night, we hosted an incredible party with Media.Monks that blurred the lines between reality and the MMMMultiverse. The beachfront came alive with cutting-edge audiovisual experiences that left guests spellbound.

The real showstopper? The music. DJs Taylah Elaine and Casper Nederhand (aka DJ Kickflip) delivered unforgettable sets that had everyone talking. Their sonic journeys through multiple dimensions of sound and music had the crowd raving all night.

Adding to the magic were dynamic visuals that transformed in real-time, blending seamlessly with the beats to create a truly immersive atmosphere. A huge thank you to everyone who joined us for this celebration of creativity and innovation.

Follow along for more highlights from our time at Cannes Lions 2024!

📸 credits: Amaury Miller

06/19/2024

With so much happening at Cannes Lions International Festival of Creativity this week, it’s easy to miss out. Don’t forget our exclusive event tonight on Croisette Beach!

At 10pm CEST, our legendary invite-only party together with Media.Monks opens its doors for a night of groundbreaking audiovisual experiences. Prepare to be transported through the MMMMultiverse, with headliner Taylah Elaine and our talented in-house DJs.

Get ready for a journey through unique sonic dimensions and immersive worlds that will elevate your night to new heights.

See you there!

06/12/2024

Ever dreamed of stepping into a world where creativity knows no limits?

MassiveMusic and Media.Monks return to Cannes Lions International Festival of Creativity to host our legendary, invite-only Wednesday night event.

Presenting: MMMMultifest. This is more than a party; it’s a journey into the unknown, where sound, tech, and art collide to create a multiverse of captivating experiences for guests from around the world.

Prepare to be inspired and amazed. Keep an eye on our socials for glimpses of this unforgettable night, along with other highlights from our time at Cannes!

06/10/2024

Barcelona is a real music hub, known for iconic festivals such as Primavera Sound and Sónar and hosting numerous international artists. Being a global creative agency and music partner ourselves, we knew we couldn’t pass up the opportunity to ride the sound waves of this beautiful city.

That’s why we’d like to welcome you to our brand new Barcelona office! Nestled in the charming Gràcia neighbourhood, we’re eager to tap into the vibrant and creative energy that surrounds us here.

We kicked things off a few weeks ago with our first celebration, complete with live music and a DJ. Check out the photos below and stay tuned – an even bigger event is set for later this year!

06/06/2024

In a small Amsterdam studio, surrounded by VHS tapes and fueled by creativity, the vision for MassiveMusic was born. For nearly 25 years, Hans Brouwer has helped build and lead a formidable and dedicated team, winning the most prestigious industry awards and working with some of the biggest brands in the world.

As we embrace the future, we are excited to see the next generation of creatives carry forward this legacy of innovation and excellence. MassiveMusic continues to elevate brands through the power of music and sound, staying true to our mission of pushing boundaries and creating world-class music.

Join us in celebrating our incredible journey on our blog, where we look back on a rich history and look forward to an even brighter future: https://massivemusic.com/blog/posts/from-humble-beginnings-to-a-global-phenomenon-the-evolution-of-massivemusic

06/05/2024

Sound is powering more and more brands across the globe – and our creatives are behind some of the biggest global sonic identities.

We developed a unique and cohesive sonic identity for Careem, the ‘everything app’ for the greater Middle East, ranging from multiple sonic logos, to future opportunities such as UI sounds and region-specific adaptations. We also partnered with Social Clinic to develop and implement a sonic identity for AROYA Cruises, the first Arabian cruise line.

These projects won Gold and Silver respectively in the ‘Best Use of Audio Branding’ category at the MEA last month! For the second year in a row, we got to take home these top prizes – recognising our hard work across the region. We’re proud to have achieved this together with our spectacular clients, partners and everyone else involved. Congratulations to all – and check out some photos from the night below!

05/24/2024

Catch us at Cannes Lions International Festival of Creativity in June together with the wider Songtradr Group. Stay tuned for more announcements to come, featuring great music, insightful panels and exclusive events!

05/15/2024

What happens when you get the chance to celebrate a brand’s rich history and exciting future all in one project? You get a score that feels contemporary yet retro at the same time.

For L'OCCITANE en Provence's Holiday campaign, we crafted a dreamy, cinematic track that makes you want to sit back and relax. The project gave us the freedom to go beyond the usual brief, allowing us to infuse iconic jazz instruments from the 60s and 70s – like the vibraphone and Rhodes-like piano – into a mesmerising soundscape.

This creative leap earned us a Bronze Lamp in the Music category at the ADCN Dutch Creativity Awards, a fitting recognition for a campaign that celebrates the brand’s continued dedication to authenticity.

We were also honoured to be the official music partners for the awards ceremony, setting the musical mood for the entire event. A fantastic way to cap off an inspiring night!

Read the full story behind the track we crafted for the L’Occitane Holiday campaign on https://massivemusic.com/en/work/loccitane-holiday-2023

04/18/2024

We have more awards to add to our collection – this time two golden for The Sound of TikTok and one silver for The Sound of Sparkasse 🏆

Our work for TikTok involved creating a sonic logo that could become a true embodiment of their brand and culture and, of course, be as iconic as TikTok itself. The result? A golden win in the 'Best Audio Brand' as well as the 'Best Expression of a Brand on Social Media' category.

Our work for Sparkasse involved taking one of Germany’s most recognised sonic logos (a whopping 94% recognition rate) and modernising it – all while preserving the brand’s heritage. The result? A harmonic foundation with a warm, plucky bass to enhance brand experience and a silver award for ‘Best Sonic Brand Evolution’. Sounds Fantastisch to us.

Congratulations to everyone involved on these projects – proving yet again, that together we can achieve creative excellence. Time to celebrate!

04/17/2024

Our latest newsletter is out! Check your inbox to discover what we’ve been up to during the past quarter.

Not a subscriber? Time to take this relationship to the next level. Get in touch with us or sign up directly via our website: https://massivemusic.com/

03/27/2024

ADFEST (Official) 2024 was a hit! We orchestrated a captivating panel discussion exploring the ever-evolving landscape of sonic branding with industry experts Junya Terui and Ralph van Dijk, where they spoke about the nuances of sonic identities and even crafted a brand new sonic masterpiece live on stage. Attendees enjoyed an immersive experience, gaining valuable insights into the pivotal role of sound in branding and marketing 🎶

Following the panel, MassiveMusic, a Songtradr company, hosted an unforgettable Beach Party, offering guests good music and great vibes amidst the picturesque backdrop of Pattaya beach. Cheers to the first of many! 🏖️✨

02/29/2024

Get ready to groove with us at the hottest gala in town 🔥

More than excited to announce that we’ll be hosting the Dubai Lynx afterparty on 6th March in partnership with our friends at Warner Music. With an epic lineup of artists ready to rock your world (among which our very own Pierre Carnet), this Groove Gala will surely be a night to remember 🎶

But wait, there’s more. During the daytime event on 5th March, you can swing by our Music Majlis – a cosy Arabian-style lounge, complete with a record player and music instruments, where you can chill, check out our work, and hang with us.

And hey, did we mention? MassiveMusic is also the official music partner of Dubai Lynx, which means we’re in charge of creating and curating the sonic experience for the whole festival. So mark your calendars, bring some good vibes and get ready to have the time of your life 🌟

See you there? 👀

02/19/2024

Time to crank up the volume on these symphonies of success 🌟

Our team in is reaching new musical heights with the promotions of Zofia Dutkowska and Christopher Sulenta to Senior Music Creatives. Turning ideas into chart-topping hits on a daily basis, they will now take an even stronger lead on projects, supervise team members and be responsible for business development. Both bring many years of (award-winning) experience, which means they're fully in tune with the needs of brands and the industry 🎶

Sounds like a dream team to us. Read all about it by clicking here:

Or check out the work they've been doing on Warsaw's office page: https://massivemusic.com/offices/warsaw-pl

Little Black Book, MassiveMusic Warsaw promotes experienced experts and strengthens its strategic and creative potential, preparing for further development and servicing a growing number of projects

02/15/2024

In the world of , every beat tells a story. That’s why finding your brand’s sound can be challenging – but once you’ve found it, it can take your brand to spatial heights 🚀

Our own Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic & Songtradr, spoke to Streamly in a three-part interview series about the insights, challenges and the future of audio branding. To make things easy, we recapped all these insights in one article.

Ready to hit the ▶️ button on key sonic strategies? Find out all you need to know about sonic branding here:

In three interviews with Streamly, Roscoe Williamson from MassiveMusic & Songtradr shares insights on the importance and effectiveness of sonic branding.

12/22/2023

Our latest newsletter is OUT:
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12/07/2023

What started as a demo recorded on a phone, accompanied only by piano and vocals, turned into a festive Christmas track with a full-blown orchestra 🎻

For Kruidvat NL, a Dutch retail and pharmacy store, we created a tune as sweet as a marshmallow in a steaming cup of cocoa. The advertisement shows the journey of multiple kids who embark on a mission to raise money for Stichting Armoedefonds, an NGO in the Netherlands that combats poverty. Joined by musicians Miss Montreal and Metejoor to take the track to a whole ‘nother level – the final result is nothing short of stunning.

Read more about the case here: https://massivemusic.com/en/work/kruidvat-sing-along-for-christmas

11/29/2023

🌍 Conserving our beautiful planet is something we should all care about. That’s why we teamed up with the National Trust, Europe’s largest conservation charity, to create a sound that is caring, inspiring and joyous.

We used novel recording techniques to capture the sounds of the smallest handmade objects to the largest landscapes to convey the beauty of the places the Trust looks after. Think a 19th-century viaduct or a 17th-century merchant’s house – all turned into a sonic experience 🎶

The result? A beautiful DNA track and audio logo that leave a sense of lasting fulfilment. Check out the full case here: https://massivemusic.com/en/work/the-sound-of-the-national-trust

11/22/2023

Aside from creating fire guitar riffs and impactful projects, we’ve been working behind the scenes on something we couldn’t wait to share.

Finally, we can spill the long-awaited (coffee, loads of coffee) beans.

With a new creative spin and our ‘serious fun’ vibe intact, we’d like to present to you our brand new MassiveMusic website – fresh from the hairdresser’s.

What can you expect? Answering that would be a spoiler.
Find out for yourself by clicking the link below 👇🏻🔥

https://massivemusic.com

11/17/2023

Good things come to those who wait. Luckily, we won’t have to wait much longer to announce something very exciting – there’s only about 96 listening sessions to The Beatles’ Abbey Road album left until the grand moment 💿

Did that spark your curiosity? Be sure to keep an eye on our social media early next week and you’ll be among the first to know. Sit tight and put on some music (The Beatles, perhaps?) while we bask in our mysteriousness for a bit longer 😎

10/27/2023

What do you get when you put a bunch of legends in a room together and enjoy some delicious food? You get the Little Legends Lunch 🥪

Sponsored by our team in Sydney, Big Sync Music and Campaign Brief, this invitation-only event was an opportunity for industry creatives to mingle alongside some great food, games and music. The tunes of the day (and night, for those who partied until the end) were delivered by our very own Lance Gurisik and McInnis 🎶

Scroll through the pics to get a feel of the amazing vibes.

10/04/2023

How do you create something delicate and feminine, but modern sounding and celebratory at the same time? Our office has the answer 👇🏻

For INGLOT’s 40th anniversary campaign, we crafted a bespoke track that perfectly matches the aesthetic visuals. Using elements such as a delicate harp with glitches and electronic sound design elements, our producers took this campaign to the next level, even playing with space in the music to illustrate the way the camera approaches the models.

Immerse yourself in stunning sounds by watching the full commercial below 🎶

10/03/2023

One deep breath before diving into the water. Three deep breaths before getting on stage. Breathing calms our nerves and grounds us, but the ability to do so is something that we might take for granted.

To send this powerful message into the world, we joined forces with ALIMA for their campaign, which centres around ensuring access to life-saving medical oxygen across sub-Saharan Africa. Combining dreamlike visuals of the African landscape together with 8D audio techniques, we created multidimensional soundscapes that invite everyone to step back, take a breath and then give a breath 🌍

Watch the full campaign here:

For ‘Breath for All’, ALIMA’s newest campaign, we used 8D techniques and native instruments to elevate a noble cause through the power of music.

09/29/2023

How cool would it be if you could take a peek inside the workplace of creative agencies? If that sparked your curiosity, we’ve got good news for you 👇🏻

For ADNIGHT 2023, we’re opening our doors to everyone curious to learn more about the power of music and sound. From AI-fused karaoke to speed songwriting camp, there’ll be something for everyone. At MassiveMusic Amsterdam, you’ll have the unique opportunity to look inside the kitchen – or studio in our case – and get inspired by our creatives 🎶

Check out the event and get your tickets here: https://adnight.nl

09/11/2023

Last Thursday evening, the jam corner of our office temporarily turned into a stage for our recurring . On the setlist? Ruel, Australia’s hottest young talent 🔥

After playing a sold out Melkweg Amsterdam only the night before, Ruel treated us to an intimate performance of some of his best songs. From thoughtful lyrics to beautiful guitar riffs – we were totally captivated by his musical magic ✨

Scroll through the pictures below (special guest: a stunning sunset 🌅) to get a feel for the incredible vibe. Want to get together with fellow creatives and enjoy a night like this? Keep an eye on our socials to make sure you don’t miss out on the next event.

📸: Tony Kurz |

09/08/2023

Guess who got to add not one but two awards to their (play)list? It’s us 🏆

Yesterday evening, we won 2x Bronze at the Creativepool Awards for both TikTok’s sonic identity and ‘If Only You Knew’, our campaign work for charity organisation . Winning awards is always gratifying, but it feels even better to win in the Music & Sound category 🎶

Shoutout to our team for their effortless work on the projects and congratulations to all winners 🤘🏼

In the pic below: our splendiferous Gus Nisbet, Aifric Lennon and Ed Trotter repping yours truly.

09/01/2023

🏳️‍🌈 Pride month might be over, but we’re sticking to our statement: Never Ends.

With a recap on our blog and this accompanying video created by We are Duffree, our intention is to consistently integrate the theme into our daily discussions. We want to serve as a reminder that fostering an inclusive community means taking responsibility for incorporating more ***r stories into our creative work.

Here are some of our favourite answers from the panel we held together with Thomas Nuijten, Ane Santiago, Mitchell Duffree and our host Cece Wyldeck.

Click here for the full article: https://massivemusic.com/en/resources/pride-never-ends/

08/22/2023

How does it feel to make an appearance on one of the most-watched news programmes in the world with a headline that says ‘Interest in sonic branding soaring’?

Ask Paul Reynolds, our Managing Director EMEA, who was interviewed by earlier this morning 🎙

Not his first rodeo under the spotlight (talk about being a frequent flyer on the airwaves), this time he explained how the use of sound can positively influence sales for businesses.

He also shared the phases we go through when crafting a sonic identity, using examples from our work for and , among others 👏🏼

+50 points if you spotted Flat Eric in the background.

08/22/2023

How does it feel to make an appearance on one of the most-watched news programmes in the world with a headline that says ‘Interest in sonic branding soaring’?

Ask Paul Reynolds, our Managing Director EMEA, who was interviewed by BBC News earlier this morning 🎙

Not his first rodeo under the spotlight (talk about being a frequent flyer on the airwaves), this time he explained how the use of sound can positively influence sales for businesses.

He also shared the phases we go through when crafting a sonic identity, using examples from our work for Colgate and TikTok, among others 👏🏼

+50 points if you spotted Flat Eric in the background.

07/28/2023

📱 Don’t cha wish your phone was fun like this? In the early days, we chose phones that reflected who we were. Now, we’re all walking around with more or less the same models – isn’t that boring?

For Samsung’s newest B5 Flip phone campaign, we did a creative re-recording of the Pussycat Dolls’ track ‘Don’t Cha’ to get everyone thinking about their phone choices.

Flipping cool? We think so. Check out the full advertisement 👇🏻