True North Social

True North Social We are a digital marketing agency, located in Culver City, California. Find Your True North

West Coast mood. Full-scale production. Half-day shoot. We brought this half-day LA shoot to life with lifestyle visuals...
07/12/2025

West Coast mood. Full-scale production. Half-day shoot. We brought this half-day LA shoot to life with lifestyle visuals. Apparel, captured with intention.

✖️ Let True North Social produce your next photo + video shoot — lifestyle content, LA-based, social-first agency.

06/21/2025

Pure energy. Perfectly captured.

Shot on location in Venice Beach for Electrolit, crisp visuals, natural light, and dynamic movement. Produced 8 short-form videos — all within a half-day shoot.

Each piece was designed with purpose: optimized for Instagram Reels and built to perform across social platforms. From pre-production planning to fast-paced, on-the-ground ex*****on. True North Social // LA based Instagram marketing agency built to deliver content that’s both scroll-stopping and brand-building.

🎬 8 short-form videos | Half-day production | Social-first storytelling

We’re not just a digital marketing agency — we’re an Instagram & TikTok marketing agency built for the scroll. Whether i...
06/12/2025

We’re not just a digital marketing agency — we’re an Instagram & TikTok marketing agency built for the scroll. Whether it’s trending short-form or commercial-grade video, we make content that actually performs.

🎥 Short-form that earns watch time
📱 Reels & TikToks crafted for culture
🎤 Event coverage that lives beyond the moment
🖋️ Editorial with storytelling at the core
📢 Commercial work that blends brand + conversion

From campaign strategy to post-production, we don’t just shoot—we shape content that aligns with your brand and the algorithm.

Let’s make something scroll-worthy 🎬

Your IG profile isn’t a vibe check — it’s a conversion tool. Too many brands are wasting prime real estate.— Here are 5 ...
06/07/2025

Your IG profile isn’t a vibe check — it’s a conversion tool. Too many brands are wasting prime real estate.
— Here are 5 profile tips even seasoned pros overlook 🧠👇 —



1. The Name Field Is Secret SEO 🕵️‍♀️
Your name field (not your ) is one of the only profile parts Instagram indexes for search.
If your name is just “Chloe 🌸” — and you’re a skin therapist — you’re missing search traffic.
Try: “Chloe | Skin Therapist” or “Skincare for Acne-Prone Skin.”
Yes, full phrases work — and they’re wildly effective for niche discovery.



2. Bios That Sell Use Formatting Psychology 🧠
Don’t just say what you do — stack your bio like a landing page.
Use line breaks, emojis, and pattern interrupts:
• Who it’s for
• What you solve
• Social proof
• Call-to-action
Pro tip: Put keywords right where the mobile fold cuts off to hook scanners.



3. Your CTA Is Failing If It’s Not Native 🔗
“Click the link” isn’t a CTA — it’s a dead end.
Reference platform behavior instead:
→ “DM me ‘audit’ for a review”
→ “Tap for the free checklist”
→ “Save this, then grab the full version”
Bonus: IG now tracks link clicks per post if you use the native Story link sticker.



4. Highlights Should Be Built Like a Funnel 🔄
Highlights aren’t decoration. They’re conversion paths.
Use:
• “Start Here” → intro
• “Proof” → testimonials / UGC
• “How It Works”
• “Next Step” → CTA / booking
Archive your best Stories before they expire so you can re-use them with stronger covers.



5. Your Grid Isn’t for You — It’s for the Cold Viewer 🧊
Your content may be fire — but your grid is your billboard.
It should answer fast:
→ Who’s this for?
→ What’s the value?
→ Can I trust this brand?
Pin 3 posts that show:
• Your face or presence
• Your offer
• Social proof
That triangle builds instant trust.



Don’t just make your IG pretty — make it perform. Your profile might be the first (and last) shot to earn that follow. 🧠

Building a brand that people actually care about on social means showing up with realness—and relevance.Yes, trends matt...
05/14/2025

Building a brand that people actually care about on social means showing up with realness—and relevance.

Yes, trends matter. But they should amplify your message, not replace it. Today’s smartest Instagram marketing strategies blend scroll-stopping content with substance.

Want to grow your Instagram followers? Start by:
• Posting content that reflects your values
• Tapping into trends your way
• Partnering with influencers who align with your mission
• Being consistent, not just polished

As an Instagram marketing agency, we help brands grow by doing more than just chasing algorithms—we help them connect, build trust, and show up authentically in the spotlight.

05/04/2025

Minimal form. Maximum function.

Theragun mini in motion — shot for Therabody in Marina Del Rey.
Half-day production | 8 short-form videos

Address

Culver City, CA

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