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SUPERPRIME

SUPERPRIME SUPERPRIME represents some of the best storytellers of our time, creating multiple filmmaking experiences for agencies and brands worldwide.

Operating as usual

“I think many stories we tell and want to tell are sort of the stories that we’ve been telling from the beginning of tim...
03/04/2022
“Point of View Expands Cinema”: A Conversation with Rick Famuyiwa for Black History Month | StarWars.com

“I think many stories we tell and want to tell are sort of the stories that we’ve been telling from the beginning of time, but the new points of view give it just that amount of new flavor that it makes it seem new and interesting.” Rick Famuyiwa chats about his background, career journey, and how his experiences as an African-American child of Nigerian immigrants influences his point of view as a storyteller in an interview with the Star Wars Wars blog.

The acclaimed director -- who has helmed three episodes of The Mandalorian -- on his career journey, representation, and much more.

Jimmy Butler + Michelob ULTRA  + Hootie and the Blowfish  = the ultimate hype plane ride. The Malloys latest for Michelo...
02/22/2022
Team Plane Featuring Jimmy Butler | Michelob ULTRA

Jimmy Butler + Michelob ULTRA + Hootie and the Blowfish = the ultimate hype plane ride. The Malloys latest for Michelob & the NBA.

Full-time All-Star, part-time singer. Jimmy knows how to enjoy himself on and off the court. #MichelobULTRASubscribe to Michelob ULTRA’s channel: http://bit....

Viewers get a whimsical joyride through the Golden State in Visit California’s Super Bowl campaign, “Am I Dreaming?” Dir...
02/10/2022
Visit California's dreaming | shots

Viewers get a whimsical joyride through the Golden State in Visit California’s Super Bowl campaign, “Am I Dreaming?” Directed by @rodrigovaldes, and starring Mario Lopez, Brandon Crawford, and Anthony Anderson.

The tourist board's quick stop tour of the sunshine state is kicked off by its symbolic grizzly bear.

Chloé Zhao directs Budweiser's Super Bowl LVI 2022 film, following a Clydesdale who suffers an injury but remains resis...
02/02/2022
See how Budweiser is bringing Clydesdales back to the Super Bowl

Chloé Zhao directs Budweiser's Super Bowl LVI 2022 film, following a Clydesdale who suffers an injury but remains resistant while trying to recuperate. An Ad Age Creativity Editor’s Pick, the film emphasizes a message for America: “In the home of the brave, down never means out.”

The iconic horses return to the big stage in commercial directed by Chloé Zhao that also stars a yellow lab

The marvelous Caroline Koning is featured in shots.net’s Female Directors Showcase.
01/20/2022
Caroline Koning | Source Showcase

The marvelous Caroline Koning is featured in shots.net’s Female Directors Showcase.

With the spotlight too rarely shone on Female talent, Source is showcasing some of the incredible work being made by Female directors from around the globe.Featuring superprime's Caroline Koning.

We are so happy to welcome Academy Award-Winning director Chloé Zhao to our roster. Chloe’s most recent film, Marvel Stu...
01/10/2022
Oscar-Winning Director Chloé Zhao Joins Superprime For Spot Representation

We are so happy to welcome Academy Award-Winning director Chloé Zhao to our roster. Chloe’s most recent film, Marvel Studios’ “Eternals,” begins streaming on Disney+ this Wednesday.

Production company Superprime has added Chloé Zhao to its roster of filmmakers for commercial representation in the U.S.

The New York Times explores Sean Baker’s unconventional approach to casting – working with a mix of actors with differen...
01/05/2022
In His Films, Big Roles Go to Passers-by and Professionals Alike

The New York Times explores Sean Baker’s unconventional approach to casting – working with a mix of actors with different experience levels – which was most recently seen in “Red Rocket,” where many of the performers had never worked on a movie before.

Sean Baker prefers a cast with a mix of experience levels. That was never more true than on “Red Rocket,” where many of the performers had never worked on a movie.

Damien Chazelle’s film with Brad Pitt for DeLonghi makes Ad Age’s list of the 10 Best Celebrity Ads of 2021.
12/14/2021
10 best celebrity ads of 2021

Damien Chazelle’s film with Brad Pitt for DeLonghi makes Ad Age’s list of the 10 Best Celebrity Ads of 2021.

Plenty of ads featured famous stars; these are the ones packed with star power that stood out this year.

Still feeling the holiday spirit! Rodrigo Valdes directs Netflix’s “EVERYTHING WE DO,” celebrating Fansgiving with an od...
11/29/2021
EVERYTHING WE DO | NETFLIX FANSGIVING

Still feeling the holiday spirit! Rodrigo Valdes directs Netflix’s “EVERYTHING WE DO,” celebrating Fansgiving with an ode to all the hardcore fans that fuel the shows.

Happy Fansgiving to our fans who do the most. In the spirit of giving, we’re giving you a chance to win exclusive props and VIP experiences from some of our ...

Ja Morant and the city of Memphis defy expectations and ignore those who question them. Nike's “Says Who,” directed by T...
11/24/2021
FLAGRANT

Ja Morant and the city of Memphis defy expectations and ignore those who question them. Nike's “Says Who,” directed by The Malloys.

At Flagrant, we’re used to others doubting us, saying things like, “I don’t know if it’s the best idea to start a print magazine in the digital age…”

“There are many things that I hope audiences take away from this film, but for me, it’s a story about how people come to...
11/04/2021
‘The First Wave’ Trailer: Matthew Heineman’s NatGeo Documentary Chronicles Covid Pandemic’s Impact On America

“There are many things that I hope audiences take away from this film, but for me, it’s a story about how people come together in times of crisis, it’s about resilience, it’s about the power of hope and the strength of the human spirit.” Matthew Heineman's documentary feature “The First Wave,” which chronicles the impact of the Covid pandemic, opens in theaters on 11/19. Watch the official trailer and learn more through the Deadline Hollywood link below.

EXCLUSIVE: National Geographic Documentary Films, Neon and Participant have dropped the trailer for The First Wave, the latest film from Oscar-nominated and Emmy-winning director Matthew Heineman (…

Rick Famuyiwa directs Universal Pictures Monsters and Fortnite’s “We Will Be Monsters,” an animated short-form miniserie...
10/29/2021
Universal, Fortnite Team to Reimagine Classic Monsters With ‘We Will Be Monsters’ (Exclusive)

Rick Famuyiwa directs Universal Pictures Monsters and Fortnite’s “We Will Be Monsters,” an animated short-form miniseries that reimagines iconic Universal monster characters. Following the Bride of Frankenstein, the first episode of the four part series is out now. Details via the The Hollywood Reporter link below.

Rick Famuyiwa directed the four-part shortform miniseries that will debut on Oct. 28 as part of the Shortnitemares Festival.

We are delighted to welcome EP Cara Brophy to our team. Learn more about her through the shots.net link below.
10/20/2021
Superprime welcomes EP Cara Brophy | shots

We are delighted to welcome EP Cara Brophy to our team. Learn more about her through the shots.net link below.

Brophy is the second Executive Producer to join the company this year, following the addition of Charlotte Woodhead over this past summer.

Rick Famuyiwa directs “Welcome to NBA Lane,” celebrating the NBA's storied history in anticipation of its 75th season st...
10/07/2021
See the NBA's legend-filled 75th anniversary ad

Rick Famuyiwa directs “Welcome to NBA Lane,” celebrating the NBA's storied history in anticipation of its 75th season starting on October 19. Starring Michael B Jordan, along with former and current players including Kevin Durant, LeBron James, Kawhi Leonard, Magic Johnson, Larry Bird, Bill Russell, Julius "Dr. J" Erving, Oscar Robertson, Isaiah Thomas, Zion Williamson, and Dwyane Wade. An Ad Age Creativity Editor’s Pick. #NBA75

The league fills a fictional neighborhood with 20 former stars, 14 current ones, seven mascots and plenty of Easter eggs for hoops junkies

The official trailer for Sean Baker’s “Red Rocket,” starring Simon Rex. Set to release in theaters on December 3, the fi...
10/05/2021
Simon Rex Plays a Porn Star in ‘Red Rocket’ Trailer, Set to NSYNC’s ‘Bye Bye Bye’

The official trailer for Sean Baker’s “Red Rocket,” starring Simon Rex. Set to release in theaters on December 3, the film premiered at the Festival de Cannes in July and is screening at additional film festivals. Watch the trailer through the Variety link below.

With the musical accompaniment of NSYNC’s “Bye Bye Bye,” A24 has released the first trailer for Sean Baker’s “Red Rocket” with Simon Rex. Shot in secret during t…

The Malloys direct “There’s a New Team in the NFL” for Lowe's Home Improvement, an official NFL partner. Starring NFL at...
09/23/2021
NFL stars, led by Drew Brees, help Lowe’s improve hometowns across the US

The Malloys direct “There’s a New Team in the NFL” for Lowe's Home Improvement, an official NFL partner. Starring NFL athletes including Drew Brees, the film promotes the second season of the “Home Team” program. Featured in The Drum.

In its third year as an official NFL partner, Lowe’s has launched a new campaign promoting the Lowe’s Home Team, a group of NFL athletes, Lowe’s associates and customers on a mission to DIY their way to the top – and help improve their hometowns along the way. This year, NFL fans have a new ...

“Later is too late.” Science Moms, Ad Council, and Potential Energy Coalition launch a nationwide PSA campaign that issu...
09/20/2021
Science Moms, Ad Council Issue Dire Warning on Climate Change

“Later is too late.” Science Moms, Ad Council, and Potential Energy Coalition launch a nationwide PSA campaign that issues a dire warning on climate change. Directed by Spencer Creigh, the campaign is featured in Muse by CLIO Awards.

Later is too late to act

The second season of “The Trade,” directed by Matthew Heineman, is one of the most-nominated individual titles of the ye...
09/14/2021
42nd Annual News & Documentary Nominations – The Emmys

The second season of “The Trade,” directed by Matthew Heineman, is one of the most-nominated individual titles of the year at the News & Doc Emmys. The ceremony takes place September 21.

NEW YORK (July 27, 2021) – Nominations for the 42nd Annual News and Documentary Emmy® Awards were announced today by The National Academy of Television Arts & Sciences (NATAS). 

Showtime Networks has given a pilot order to “The Wood,” based on Rick Famuyiwa’s 1999 feature film starring Omar Epps, ...
09/10/2021
Showtime Orders ‘The Wood’ Comedy Pilot Based On Movie From Justin Hillian & Rick Famuyiwa

Showtime Networks has given a pilot order to “The Wood,” based on Rick Famuyiwa’s 1999 feature film starring Omar Epps, Richard Jones, and Taye Diggs. Learn more via Deadline Hollywood Hollywood link below.

Showtime has given a pilot order to comedy The Wood, based on the 1999 feature film, from Justin Hillian (The Chi, Snowfall), Rick Famuyiwa (The Chi, Dope) and Showtime sibling Paramount Television…

The documentary series “Uprising,” co-directed by Steve McQueen arrives on Amazon Prime Video on September 17. The film ...
09/07/2021
Steve McQueen to Debut Three New Documentaries on Amazon Prime Video in September

The documentary series “Uprising,” co-directed by Steve McQueen arrives on Amazon Prime Video on September 17. The film examines three events from 1981 in the U.K.-- The New Cross Fire, the Black People’s Day of Action, and the Brixton riots. Learn more through the Variety link bio.

Steve McQueen will premiere three new documentaries — “Uprising,” “Black Power: A British Story of Resistance” and “Subnormal: A British Scandal” — on Amazon Pri…

EA Sports celebrates the release of Madden 22 with “Welcome to Madden Land.” Directed by James Gray and starring Tom Bra...
08/26/2021
EA’s ‘Madden’ takes its biggest campaign of the year in-house

EA Sports celebrates the release of Madden 22 with “Welcome to Madden Land.” Directed by James Gray and starring Tom Brady, Patrick Mahomes, Jalen Ramsey. Featured in Ad Age.

Ad campaign for 'Madden NFL 22' introduces viewers to ‘Madden Land’ with Tom Brady, Patrick Mahomes and more.

“I get excited about a project when I feel there’s a real message to the idea. That may sound obvious, or cliche, but it...
08/16/2021
The Directors: Caroline Koning | LBBOnline

“I get excited about a project when I feel there’s a real message to the idea. That may sound obvious, or cliche, but it is so important.” Caroline Koning is featured in LBBonline - Little Black Book's The Directors, where she chats about moving to the French countryside just before lockdown, filming her recent Nike project in Japan, and what sets one script apart from another.

Little Black Book, Superprime director on moving to the French countryside just before lockdown and finding a real message in an idea

I’ll see your 🥦 and raise you 🥒 .California Grown “Grown to be Great,” directed by Mike Bernstein. Featured in Adweek.
08/12/2021
California Grown Expands Beyond State Lines

I’ll see your 🥦 and raise you 🥒 .
California Grown “Grown to be Great,” directed by Mike Bernstein. Featured in Adweek.

California Grown embraces the quirky to entice west coasters to buy and consume California fruits, nuts and veggies.

Welcoming the talented Rodrigo Valdes to our roster of filmmakers! Learn more about Rodrigo through the SHOOTonline link...
08/09/2021
Superprime Adds Director Rodrigo Valdes To Its Roster

Welcoming the talented Rodrigo Valdes to our roster of filmmakers! Learn more about Rodrigo through the SHOOTonline link below.

Production company Superprime has added Rodrigo Valdes to its roster of filmmakers for commercial representation in the U.S.

The Malloys direct “DREAM TEAM: Birth of the Modern Athlete,” now streaming on Paramount+. With unheard audio interviews...
08/05/2021
Dream Team: Birth of the Modern Athlete | Now Streaming | Paramount+

The Malloys direct “DREAM TEAM: Birth of the Modern Athlete,” now streaming on Paramount+. With unheard audio interviews and rare archival footage, the intimate five part series tells the story of the 1992 men's Olympic basketball team who changed the game forever.

DREAM TEAM: Birth of the Modern Athlete is a five-part documentary series that tells the uncensored story of the 1992 men's Olympic basketball team. Using un...

“You never stop learning how to produce as every job requires different skills. But, and I mean this sincerely, fake it ...
08/02/2021
Meet Your Makers: Charlotte Woodhead | LBBOnline

“You never stop learning how to produce as every job requires different skills. But, and I mean this sincerely, fake it till you make it.” EP Charlotte Woodhead chats with LBBonline - Little Black Book about how she learned to be a producer, the triangle of great production, and being given the ability to see the bigger picture.

Little Black Book, The Superprime executive producer on the triangle of great production and being given the ability to see the bigger picture

“For me the treatment is a chance to get to the crux of why the idea is great and communicate it the right way so everyt...
07/29/2021
The Directors: Hamish Rothwell | LBBOnline

“For me the treatment is a chance to get to the crux of why the idea is great and communicate it the right way so everything goes smoothly from there.” Hamish Rothwell is featured in LBBonline - Little Black Book's The Directors where he breaks down his approach to creating a treatment, why every crew position is crucial, and how he filmed unicorns in skin suits.

Little Black Book, The Rattling Stick director on why every crew position is crucial, why he’s not as into slapstick as many people think, and filming unicorns in human skin suits

Tomorrow could be the Best Day Ever—if we can just imagine it.Rick Famuyiwa directs “Best Day Ever” for Nike, bringing t...
07/12/2021
Nike imagines shoes grown on trees and other sports miracles

Tomorrow could be the Best Day Ever—if we can just imagine it.

Rick Famuyiwa directs “Best Day Ever” for Nike, bringing to life what an unlimited world of sport could be, inspired by the ambitions of a new generation of athletes, who are redefining tomorrow. An Ad Age Creativity Editor’s Pick, the film features Nike athletes including Serena Williams, Sha'Carri Richardson, Shelly-Ann Fraser-Pryce, and more. Voiceover by Lupita Nyong'o and composed by Ludwig Van Goransson.

'Best Day Ever' ad looks to a future in which the WNBA surpasses the NBA, and the sports world respects athletes' mental health

“The creative is always the number one thing, no matter what.” The Malloys discuss shooting a lot and working fast, new ...
07/08/2021
The Directors: The Malloys | LBBOnline

“The creative is always the number one thing, no matter what.” The Malloys discuss shooting a lot and working fast, new technologies, and how they approach new projects, in “The Directors” for LBBonline - Little Black Book.

Little Black Book, SUPERPRIME directorial duo on shooting a lot and working fast, basketball courts in Chinese temples and bold new technology

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Ja Morant, inspiring a new generation to redefine what's possible. #SaysWho for Nike, out now. Agency: Wieden+Kennedy Production Co: SUPERPRIME Director: The Malloys Director of Photography: Malik Hassan Sayeed VFX: a52 VFX Supervisor & Lead Flame: Andy Rafael Barrios Colorist: Daniel de Vue | Primary
When helping your niece with her TikTok dance ends up being more than you bargained for. Joaquin Machado edits “Little Brother” for Affirm’s Holiday Smart campaign. EDITOR | Joaquin Machado ASSISTANT EDITOR | Janna Kay Swanson UC PRODUCER | EP | Jen Sienkwicz PRODUCTION CO | SUPERPRIME AGENCY | Momentum Worldwide PRODUCER | Caprica Stanley COLOR | @Color Collective MIX | Honeymix MUSIC | Racket Club
😱 SUPERPRIME's James Gray directs the ultimate “Whodunit” for NY Lottery, where a family lottery win celebration turns into a Clue-style mystery. Watch and learn more about the campaign: https://shots.net/news/view/new-york-lottery-presents-the-ultimate-whodunnit
SUPERPRIME grows its director roster with the addition of Jon Chu! Chu’s most recent project is the highly anticipated adaptation of Lin-Manuel Miranda's groundbreaking musical “In the Heights,” which will open Tribeca Film Festival on June 9 with its world premiere. https://www.shootonline.com/node/88506
Welcoming SUPERPRIME's newest roster addition, award-winning director Spencer Creigh. Learn more about Spencer: https://www.shootonline.com/node/88081
🍰 🎮 Get in line for the PS5 (Philly Series 5), the hottest and most delicious gift this holiday season! Directed by SUPERPRIME’s Mike Bernstein and edited by Cosmo Street Editorial's Jeff Grippe, this Philadelphia spot from GUT showcases the brand’s tasty “next-generation” cheesecake kit. https://adage.com/creativity/work/philadelphia-philly-series-5/2295576#
Directed by SUPERPRIME's Malloy Brothers and edited by Cosmo Street Editorial's Chancler Haynes, “Generation E” for General Motors’ Everybody In campaign from McCann launches the brand’s new logo for its upcoming wave of electric vehicles releasing later this year. https://shots.net/news/view/general-motors-launches-everybody-in-campaign
Super Bowl LV spot one of three! Big thank you to our partners at Squarespace for bringing us on to help out with this one! Production Company: SUPERPRIME Director: Damien Chazelle Choreographer: Justin Peck Editorial: Iconic Editorial Finishing + VFX: MPC Color: Company 3 Creative Director/Arranger: Rob Barbato Sound Design: Drew Fischer Mix: One Thousand Birds
Cats outta the bag! We’re so excited — more like over the moon — to share our latest collaboration. We had the honor of partnering up with Squarespace, SUPERPRIME, Damien Chazelle (!) and absolute LEGEND Dolly Parton to re-imagine her iconic song “9 to 5”. Check out the single and keep an eye out for the spot this weekend 👀 https://dolly.lnk.to/5to9
🕺 💃 Harry Styles gives us a cheerful start to 2021 with “Treat People With Kindness.” Directed by SUPERPRIME’s Gabe Turner and Ben Turner, the joyful video features a special appearance by Phoebe Waller-Bridge.
Im stoked to see Rick Famuyiwa's work on Unfollow Bia's. I heard it drops today!!!