Crown to Spur

Crown to Spur Consulting for western brands: organize, integrate & scale with strategy that speaks your language.

07/16/2025

Your brand isn’t just your logo.

It’s the vibe your followers feel when they land on your page.
It’s the way your product photos look and your captions sound.
It’s how someone instantly knows, “Ooh, this is for me.”

So if your colors feel random… your voice feels flat… and your page doesn’t feel like you anymore…

It’s time for a refresh.

✨ I help you rebrand without the identity crisis.
🎯 We keep what’s working, and fix what’s not.
💁 Your brand deserves to grow up with you.

Because confusing brands don’t convert.
And tired brands don’t get remembered.

Let’s make your business undeniably you. You know where to find me. 😉

Wondering why you're still stuck in the 500 view jail? 🤔1. You don't have a hook. This hook needs to be visual, audio or...
07/10/2025

Wondering why you're still stuck in the 500 view jail? 🤔

1. You don't have a hook. This hook needs to be visual, audio or text and appear within the first three seconds of your reel,
2. Next is your video quality. It should be clear and crisp
3. Next is you're not face forward, or you don't have any interesting voice overs. Being face forward really builds trust with your audience, and if you're not comfortable showing your face on camera, you can definitely do voice overs, because then at least your audience gets to hear you.

If you wanna know more, that's why we're here at Crown to Spur!

I can do an audit of your Facebook, Instagram or TikTok page and look at your reels specifically. If you found these tips helpful, definitely like and share this post with other people who are stuck in 500 view jail. ✨

💼 Episode 13 of the Crown to Spur Podcast: Stand Out from the Start | Tips to Get Ahead in Pageants, Business, & Life 👑📬...
07/03/2025

💼 Episode 13 of the Crown to Spur Podcast: Stand Out from the Start | Tips to Get Ahead in Pageants, Business, & Life 👑📬

This week, we’re going beyond the arena and into the habits that actually set people apart—whether you’re competing for Miss Rodeo USA or building your dream brand. From handwritten thank-you notes to polished email etiquette and smart record-keeping, I’m sharing the simple practices that made a big difference in my own journey.

💡 Key Takeaways:
📝 Why handwritten notes still matter in a digital world
📧 How to craft emails that make a lasting impression
📂 The power of staying organized and treating every role like a job
💥 How to elevate your personal brand with everyday habits

Whether you’re chasing a crown, building a business, or just want to be taken seriously in a Western world that’s constantly evolving—this episode is your toolkit.

🎧 Listen now: https://podcastle.ai/show/crown-to-spur-podcast-aEziucaS/setting-yourself-ahead-of-the-curve-success-strategies-for-rodeo-queens-beyond-eXNa1yvm
What’s one habit that’s helped you get ahead? Share below! ⬇️

📈 1 million views. No ads. No team. No tricks.Just a well-tested formula.Was there some luck? Of course. But this was a ...
07/02/2025

📈 1 million views. No ads. No team. No tricks.

Just a well-tested formula.

Was there some luck? Of course. But this was a long game:
I tested formats. I tracked audience behavior. I leaned into content that actually resonated with western women, horse lovers, and solo entrepreneurs.

That reel hitting 1M views wasn’t a fluke. Since then, I’ve repeated the strategy and hit 200K+ consistently on other videos, all with a following under 5K.

🧠 The big takeaway?
You don’t need a brand new idea every post. You need a formula that works and a willingness to tweak, test, and stay consistent.

Want help finding your formula? DM me.

You Don’t Need to Be the Best. Be Consistent. I’ve seen brilliant people fail and average people succeed—because the one...
06/27/2025

You Don’t Need to Be the Best. Be Consistent.

I’ve seen brilliant people fail and average people succeed—because the ones who stayed consistent kept growing.
Consistency builds credibility. And credibility builds income.
Show up messy. Show up tired. But show up.
The western industry rewards the ones who stick with it.

Tag someone who’s been showing up even when it’s hard. Or drop a 🤠 if you needed this reminder.

Most people think a “business consultant” is someone who tells you what software to buy and then leaves.That’s not what ...
06/25/2025

Most people think a “business consultant” is someone who tells you what software to buy and then leaves.

That’s not what I do.

A good consultant is a liaison, an organizer, and an amplifier.

Here’s how I work:
➡️ I evaluate where you are
➡️ I identify what’s working and what’s not
➡️ I help implement the systems (not just recommend them)
➡️ And I make sure it all works for you (not some Silicon Valley ideal)

Small western brands don’t need a $5,000 SaaS program. You need tools tailored to your real-world operations. I’ve helped entrepreneurs in fashion, ag, events, and rodeo streamline their workflows without losing their grit or authenticity.

Need someone who gets western, rural, and business? That’s me.

A strong western brand isn’t just fringe, turquoise, or buzzwords. It’s story.📣 Your audience wants to know who you are,...
06/20/2025

A strong western brand isn’t just fringe, turquoise, or buzzwords. It’s story.

📣 Your audience wants to know who you are, what problem you solve, and why they should trust you, fast!

Here’s what I’ve learned building brands for rodeo queens, influencers, and western entrepreneurs:
🔹 You need a clear story —> problem, climax, solution
🔹 You need your face and your values front and center
🔹 And you need someone to help you say it clearly and concisely

My clients don’t want to waste time in endless meetings or use a hundred-dollar word for a ten-dollar job. They want to connect, convert, and keep it real.

That’s how you build a brand that sticks in the western world.

🌎 Episode 12 of the Crown to Spur Podcast: East Coast vs. West Coast Rodeo | What’s the Real Difference? 🤠🏁California to...
06/19/2025

🌎 Episode 12 of the Crown to Spur Podcast: East Coast vs. West Coast Rodeo | What’s the Real Difference? 🤠🏁

California to North Carolina. Oregon to Florida. I’ve seen rodeos coast to coast—and today, we’re breaking down the subtle (and not-so-subtle) differences that shape each region’s take on our favorite sport.

From crowd energy to specialty acts, event formats to fan expectations, I’m sharing stories from the road and asking: Is it the coast—or just the culture?

💡 Key Takeaways:
🎭 How entertainment styles vary by region
📍 The impact of location on fan engagement and rodeo production
🎤 What makes each coast special—and where we all meet in the middle
❤️ Why the heart of rodeo stays the same, no matter the ZIP code

Whether you ride broncs, wave flags, or just love the sound of a packed grandstand, this episode brings a fresh perspective on the regional flavors of rodeo.

🎧 Listen now: https://podcastle.ai/show/crown-to-spur-podcast-aEziucaS/rodeos-coast-to-coast-is-there-a-difference-between-the-two-dCNIk0Qw
Where do you think rodeo hits hardest—East Coast or West Coast? Drop your vote below! ⬇️

What does Crown to Spur Consulting actually do? And what don’t we touch?Here’s the short version:We help western entrepr...
06/18/2025

What does Crown to Spur Consulting actually do? And what don’t we touch?

Here’s the short version:
We help western entrepreneurs streamline, scale, and succeed without the confusing corporate lingo. Whether you're a one-woman rodeo or a team of four, we offer real business solutions that fit your size and stage.

🎯 What We Do
Social media audits that actually make sense
Brand coaching rooted in YOUR story
CRM & ERP integration (without the headache)
Business plans + behind-the-scenes workflow fixes
Copywriting with strategy and clarity

🛑 What We Don’t Do
Cookie-cutter advice
Pointless meetings
Push high-dollar software you don’t need
Design-heavy fluff without ROI

I'm not just a consultant, I'm a strategic partner who’s been in the arena. I’ve worked with rodeo queens, athletes, small business owners, and event organizers to build brands and operations that stand out and perform.

If your western business has 1–4 people and you know you’re sitting on untapped potential, let’s talk.

If you’re a solo entrepreneur in the western industry, you don’t need a 12-tab dashboard and $10K worth of tech.Here are...
06/13/2025

If you’re a solo entrepreneur in the western industry, you don’t need a 12-tab dashboard and $10K worth of tech.

Here are my top 5 tools that help me (and my clients) stay efficient.

💻 Canva – Design made actually easy
🗂️ Google Drive – Cloud storage, docs, and client folders
✅ Asana – Simple task tracking that scales
📅 Buffer – Streamlined social scheduling
🏦 My bank + accounting software – Because real bookkeeping matters

Other good picks as you grow:
🧾 QuickBooks
📌 Trello or Monday
📈 Klaviyo for email marketing
🛒 Shopify for product brands

Don't let tech get in the way of growth. Let it support your story.

👑 Episode 11 of the Crown to Spur Podcast: From Queen to Director | Emma Alexander’s Mission to Grow the Future of Rodeo...
06/12/2025

👑 Episode 11 of the Crown to Spur Podcast: From Queen to Director | Emma Alexander’s Mission to Grow the Future of Rodeo Queening 💥🌾

This week, I’m joined by a woman who’s worn the crown and built the stage—Emma Alexander! Former rodeo queen turned agvocate and now the pageant director for the largest amateur rodeo in the U.S., Cavalcade in Pawhuska, Oklahoma. 🎡

Emma gets real about what it takes to run a week-long pageant, how she’s creating meaningful opportunities for young women, and why she refuses to let the art of queening fade away.

💡 Key Takeaways:
🎤 What it really takes to run a massive pageant
💪 The grit behind turning passion into production
💞 Why rodeo queening still matters in today’s industry
🌟 Empowering the next generation of leaders

If you’ve ever wondered what happens after the crown—or how one woman can help shape the future of western pageantry—this episode is your blueprint.

🎧 Listen now: https://podcastle.ai/show/crown-to-spur-podcast-aEziucaS/running-the-show-how-a-emma-alexander-became-a-pageant-powerhouse-M2Q4UPDi
Tag a rodeo queen or pageant director who inspires you! ⬇️

What Nobody Tells You About Building a Business AloneNo one really prepares you for how lonely entrepreneurship can be.T...
06/11/2025

What Nobody Tells You About Building a Business Alone

No one really prepares you for how lonely entrepreneurship can be.

There are no coworkers to bounce ideas off.
No boss to give you deadlines.
Just you, your laptop, your goals—and the quiet pressure to figure it all out.

You have to become self-directed in a way most jobs never require.
You have to learn when to take risks—and when to hold back.
And you’ll spend hours researching things you never imagined:

✔️ Is this the right business bank?
✔️ Which accounting software works for my industry?
✔️ Should I build my site on Shopify, Wix, WordPress?
✔️ Do I really need to register on all these directories/platforms just to be seen?

(And yes, unless you’ve got a ton of disposable income, you’ll be the one doing all of it.)

People say entrepreneurship offers time freedom—and that’s true.
But no one tells you it might also take all your time in the beginning.

And yet... despite the hard parts, the overwhelm, and the quiet moments of doubt, here’s what else I’ve learned:

✨ You’ll become more capable than you ever thought.
✨ You’ll realize how creative you really are.
✨ You’ll grow into someone who figures it out, even when you have no clue where to start.

So if you’re building in the dark right now—keep going.
You’re not behind. You’re not failing.
You’re just in the early chapters of something real.

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Cypress, TX

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