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Hazel Smith The Social Witch

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Dafter, MI
Hazel Smith The Social Witch

Helping busy florists reclaim time to work on their floral artistry.

11/17/2024

It's Christmas market season! And for us makers, the BUSIEST time of the year! Markets, vendor shows, craft fairs, other events, use this framework for EASY exposure on your social media. Here's a quick guide to posting pre-event. Posts in feed can be scheduled ahead of time, while stories will have to be done while you go.

Happy sales!

05/28/2024

Never not in my phone 💁🏻‍♀️
Because I use it to capture memories 🤍

05/17/2024

Get on top of your social media! It's the perfect time ESPECIALLY for seasonal & summer destination businesses!

Get it all taken care of for the season with Capture & Conjure.
Get an outsider's (that's me) look at your digital footprint.
Get those summer students selling your business on social media.
Take my Content Compass Workshop.

04/29/2024

Calling all Entrepreneurs & Business Owners

When it comes to social media, do you know how to post but not what to post? You want to know how to make every post count. Clarify who you’re hoping to resonate with when you show up online. And leave the workshop with a solid 30 day content plan that works for YOU!

Join me for Content Compass.

Come with your favourite writing utensil and notebook (I know you have them!) and come energized!

https://www.pure-lotus.ca/book-online?category=a428e62f-7cd5-4c06-8df9-14707e546365

02/23/2024

I'm pro blocking people on social media. Just because your account is "public" doesn't mean anyone and everyone gets access to you and your space.

Blocking can be temporary.
Blocking is an expression of boundaries.
Blocking can give you a sense of safety.
Blocking gives you control of what you consume on social media.

11/02/2023

When does Christmas "start?"

As business owners, Christmas is likely one of the most important times of year for you to make revenue. But in Canada, we have Thanksgiving early in October, then Halloween, then Remembrance Day. So when do you introduce Christmas?

Is it appropriate to do hard switch from fall season to Christmas season before Remembrance Day? Is a Christmas explosion on Nov 1 too soon? Is it a bad look for businesses? Is it disrespectful to veterans?

Here’s my perspective, it depends what you and your customers value. Make decisions based on what feels right for you, and you’ll attract like-minded customers. I used to live in a military community, and for small businesses especially, it was frowned upon to even play Christmas music before Nov 11th, but that may not be the case for you and your business.

If your audience is makers and crafters, you’ve likely had Christmas items available in September and October. Or maybe you're happy with Christmas trickling into your business throughout the fall months, and respecting Remembrance Day for the morning of Nov. 11th.

Thoughts?

10/31/2023

Things that scare business owners and marketing professionals 💀

💀Spam comments
💀Typos
💀Glitches
💀Forgotten attachments 🤦‍♀️
💀Messages and email that might be Spam, but you're not sure
💀That feeling when you see the email about a new google review, and you're not confident it's going to be positive

What's in your haunted house?

10/26/2023

💥New Service: VIP Day💥
There's only 9 weeks left in 2023. It's crunch time!

What do you and your business need to do to hit those end of year targets? A digital marketing plan? Capture and schedule your social media posts and reels? How the heck do you even do that?! A VIP Day could be the answer.

8 hours of focussed time and work. It's a mini think tank. It's a whole day getting 💩 done for your business, lifting a huge weight off your shoulders.

Message me to get your VIP Day in the schedule 📩

09/10/2023

Marketing trends are just like fashion trends, they’re not all for everyone.

It really frustrates me when professionals share advice simply because it’s trendy. I know you’ve heard it “don’t use hashtags, use keywords instead” You’ll also see a trend “comment the word LEMONS below and I’ll send you a free _____.” That’s a chatbot trend… which I may or may not share my opinion on later.

IMO, hashtags are still relevant. Do you need 30 of them? No. You probably don’t need more than 6-9. In 2023, hashtags can still be used to identify 4 things

1- your product or service
2- who your product or service is for, communities of people
3- what problem does your product or service solve
4- location, if applicable

So say I own a wellness business in Ottawa, here’s some hashtags I could use:
1- - specific to whatever I’m talking about in the content
2- - who you want to see your content
3-
4-

As for keywords, words of phrases someone might search on the platform, you can work them into your caption and text in your reels, you’ll hear “keywords rich caption” thrown around. However, this can be intimidating to business owners who aren’t confident writers, and honestly learning copywriting can see overwhelming, especially to business owners who already do it all. So alternatively, you can list them under your caption:

Keyword | keyword | Phrase

Keyword
Keyword
Phrase

What trend are you seeing in marketing these days?

08/08/2023

✨I LOVE celebrating!✨ So when I saw the community awards nominations, I nominated all my Ottawa area clients and business owners I know! And today I saw so many of us on the Winners list!!! 🙌🙌 Including myself 💗. I won a "top pick" in the Social Media Marketing category!

Social Media Marketing is not the only service I offer, but it is what I do most of, and what I get the most inquiries for, and I love it!

06/01/2023

Someone copied you. It sucks. I've seen it happen. It's happened to me. It's annoying. It's disheartening. It feel like someone stole from you.

In the fall I had a first meeting with a client, and she was concerned about me working with others in the same industry, because "people copy me." And I do get it, but I also think it's negligible. Let me unpack. I'm know for my humour in reels. So when another business in the same field as me did the same trending sound as me, using the same joke, I was not happy. And we did actually call over and ask their social media person to not do that again. But people also saw it and reached out to me and asked if I had seen my copy cat. Your audience will notice and it says more about the copycat than it dies about you. No one is going to do what you do the way you do it. So when they do, it's suspect.

It generally takes 7 touches four your audience to make a purchase. So it's unlikely that a one off copycat scenario will confuse your audience. Just keep doing your thing!

What are your thoughts on copycats?

05/11/2023

It's Mother's Day Weekend, and this is your seasonal reminder to be kind to your florists. This is likely the busiest day of the year for them.

I know because that's me last year, grabbing a snack, a drink, and putting my feet up before one more push to get all the arrangements out the door.

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Dafter, MI

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