12/22/2025
Here’s a fire cinematic story you can post on DuckedOffMedia — fits your vibe, your audience, and the way you break news 👇🔥
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Story: NBA YoungBoy x Nike — “Never Broke Again Collection”
In a move nobody saw coming, Nike just locked in a historic deal with NBA YoungBoy — a partnership that instantly shook the entire industry. For years, brands stayed away from YB’s raw energy, but Nike decided to do the opposite… they embraced it.
After months of private meetings in Los Angeles and Salt Lake City, Nike’s execs flew out to YB’s compound to finalize what they’re calling:
“The Never Broke Again Collection.”
Once the deal was inked, Nike wasted no time. Their designers tapped into YB’s signature style — bold, rebellious, and authentic — and created a shoe and full track set inspired by his lifestyle:
THE SHOE — “YB RETROS”
A high-top silhouette with:
• A matte-black base
• Neon green and red accents inspired by his classic fits
• A glow-in-the-dark outsole symbolizing “light in the darkest places”
• Custom lace tips engraved with 38 Baby
• The tongue tag features a small stitched heart — representing his family and fans
When YoungBoy slipped them on for the first time, he told Nike’s team:
“I want something the streets gon’ feel… not no regular shoe.”
So Nike included a hidden message inside the insole:
“NEVER BROKE AGAIN.”
THE TRACK SET
To match the shoes, Nike launched a limited-edition YB track set:
• Oversized jacket with reflective striping
• ‘NBA’ embroidered on the chest
• ‘YOUNGBOY’ stitched on the spine of the jacket
• Matching pants with glow-trim running down the sides
• A secret inside pocket stitched with “Top”
THE LAUNCH
The campaign dropped at midnight.
The first promo video showed YB walking through his compound at night, wearing the track suit and the new YB Retros, surrounded by green lasers and smoke. A voiceover from YB said:
“They can’t stop what’s real. I’m stamped in life, not just music.”
Fans flooded Nike’s site so fast it almost crashed.
The first drop sold out in 7 minutes.
Nike already announced a second release — and they’re calling YB the new face of street global culture.