Pair'd Up

Pair'd Up Helping Brands Find Their Voice Online

Fall vibes loading…🍂🧡🍁🎃🖤
10/10/2025

Fall vibes loading…🍂🧡🍁🎃🖤

✨ Big news for advertisers: Pinterest just launched Top of Search Ads (beta)!These placements put your brand front + cen...
10/08/2025

✨ Big news for advertisers: Pinterest just launched Top of Search Ads (beta)!
These placements put your brand front + center in the first 10 search results—where nearly half of all clicks happen.
Why it matters:
📌 96% of top Pinterest searches are unbranded
📌 +29% higher CTR vs. standard campaigns
📌 +32% more likely to bring in new customers
With new tools like Local Inventory Ads & Media Network Connect, Pinterest is leaning hard into visual search + commerce.
👉 Carousel through to see what’s changing & why your brand should pay attention.

Meet Chelsea — our social media powerhouse and mom of 3 who can manage a content calendar and a carpool line like a pro....
10/06/2025

Meet Chelsea — our social media powerhouse and mom of 3 who can manage a content calendar and a carpool line like a pro. ✨

When she’s not crafting creative posts, she’s jet-setting with her family or solving her latest true-crime mystery (headphones in, coffee in hand). ☕️✈️🔍
We call that balance.

🍂 Hello, October! ✨The month of pumpkin spice lattes, cozy vibes, fall TV rewatch marathons, and way too many photos of ...
10/01/2025

🍂 Hello, October! ✨
The month of pumpkin spice lattes, cozy vibes, fall TV rewatch marathons, and way too many photos of changing leaves (and yes, we’ll be posting them all). 📸

Just like autumn, your content strategy should feel warm, intentional, and a little magical. 🍁 Whether it’s leveraging trending audios, planning for holiday campaigns, or creating binge-worthy posts—October is the perfect month to get ahead.

What’s your brand’s fall mood: 🎃 Pumpkin patch cozy or 💻 Holiday prep hustle?

October is packed with content opportunities 🍂✨ Here are a few to add to your calendar:Q4 Kickoff: Share holiday plannin...
09/26/2025

October is packed with content opportunities 🍂✨ Here are a few to add to your calendar:
Q4 Kickoff: Share holiday planning tips (content calendars, ad prep).
Oct 5 – Do Something Nice Day: Encourage kindness with a branded spin.
Oct 14 – Indigenous Peoples’ Day / Columbus Day: Acknowledge with sensitivity or spotlight local community.
Oct 16 – Boss’s Day: Celebrate leaders, founders, or your journey.
Weekly Tip Tuesday: Quick hacks on hashtags, Reels, or engagement.
Q4 Audit Reminder: Review what’s working vs. what’s not.
Trending Audio Roundup: Share October-friendly Reels/TikTok sounds.
Spooky Season: Memes, “scary” social media mistakes, or Halloween-inspired marketing tips.
Oct 26 – National Pumpkin Day: Tie pumpkin visuals into your brand or promos.
Oct 31 – Halloween: Costume contests, themed graphics, spooky trivia, or “trick or treat” polls. 🎃👻
Which of these are you planning to use this month?👇

🚨 New Format Alert! 🚨 Instagram just launched a 5120 x 1080 post option — and it’s a big win for brands & businesses.Why...
09/24/2025

🚨 New Format Alert! 🚨 Instagram just launched a 5120 x 1080 post option — and it’s a big win for brands & businesses.

Why it matters:

More storytelling space → Perfect for panoramas, carousels in one frame, or high-impact brand visuals.
Stronger brand identity → Creates a sleek, editorial-style feed moment that grabs attention.
Versatile creativity → From product launches to event recaps, it lets brands showcase more without losing flow.

Loving how early adopters are already experimenting 👏 Huge shoutout to Who What Wear, McLaren, Later, HBO/HBO Max, and Spritz Society for showing us how bold, seamless storytelling can look in action.

This feature could redefine how brands roll out campaigns, making posts feel less like single shots and more like immersive experiences.

🚨 Big news for the social media world: A framework deal has reportedly been reached between the U.S. & China over the fu...
09/23/2025

🚨 Big news for the social media world: A framework deal has reportedly been reached between the U.S. & China over the future of TikTok. Ownership could shift away from ByteDance, with key debates around data privacy, algorithm control, and national security still unfolding.
This could mark a turning point for creators, advertisers, and users alike. 📱✨
Swipe through to see:
➡️ What the deal includes
➡️ Why it matters for data & content
➡️ What’s still unclear
➡️ How it could impact YOU
Do you think this deal will change TikTok for the better — or worse? Drop your thoughts 👇

✨ Meet the Team ✨Say hi to Sheridon 👋 She’s our Account Manager here at Pair’d Up and has been part of the squad for alm...
09/19/2025

✨ Meet the Team ✨
Say hi to Sheridon 👋 She’s our Account Manager here at Pair’d Up and has been part of the squad for almost 6 months now! 💖

Sheridon is obsessed with all things branding (especially when brands lean into pop culture 👏) and loves creating fun, eye-catching graphics 🎨.

When she’s OOO, you’ll probably find her scrolling through The Summer I Turned Pretty edits on TikTok 🎬, diving into a good book 📖, or listening to The Toast podcast ☕.

We’re so lucky to have her on the team! 💕

Swipe to see the glow-up 👀
09/18/2025

Swipe to see the glow-up 👀

✨ Ready to sleigh your holiday campaigns? 🎄Meta just dropped their top ad tips for 2025—and we turned them into a quick-...
09/18/2025

✨ Ready to sleigh your holiday campaigns? 🎄
Meta just dropped their top ad tips for 2025—and we turned them into a quick-swipe carousel for you.

From smarter AI targeting 🤖 to extending campaigns past Christmas 📆 to working with creators 🎥 … these tips can help your brand shine brighter (and convert better) this season.

Swipe through 👉 for the must-knows before you hit “publish” on your holiday ads.

🎯 Need a team to manage + optimize your campaigns? That’s what we do best. Let’s chat!

☀️🍂 Yes, we know pumpkin spice season is officially upon us (trust, we’ve already had a latte or two 👀), but this exquis...
09/14/2025

☀️🍂 Yes, we know pumpkin spice season is officially upon us (trust, we’ve already had a latte or two 👀), but this exquisite weather is reminding us we still have a little more summer to soak up 😍

We’re obsessed with this “what do you want to do today?” trend—because honestly, there are endless ways to enjoy these last golden days! ✨

So tell us 👇
What do you want to do today? 🌊☕️📸🍦

Let’s clear this up 👉 Social Media Managers are not magicians (though sometimes it feels that way)Here’s what you can ac...
09/12/2025

Let’s clear this up 👉 Social Media Managers are not magicians (though sometimes it feels that way)
Here’s what you can actually expect when you hand over your socials — and what you shouldn’t.
Have questions about what we do at Pair’d Up? DM us & let’s chat about how we can help elevate your business ✨

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