10/24/2025
In Japan, supermarkets now display the smiling faces of the farmers who grow the fruits and vegetables you buy.
Each box of tomatoes, lemons, or greens carries a photo and name of the person who cultivated it — turning a simple grocery run into a moment of connection and gratitude. Shoppers see not just produce, but the people behind it.
It’s a small, powerful reminder that trust, transparency, and care can still live in everyday things.