
08/02/2025
๐ฟ That "eco-friendly" viscose shirt in your closet might not be as green as you think... ๐ฌ
We just completed an in-depth investigation into viscose production, and what we discovered will change how you shop for sustainable fashion. While brands love marketing viscose as an eco-friendly alternative, the reality is far more complex.
Here's what shocked us: 70% of viscose on the market isn't sustainable. We're talking about 200 million trees cut down annually and 30 tons of water needed for just one ton of fabric. But here's the twist - some viscose manufacturers ARE doing it right with closed-loop systems that recycle 99% of chemicals.
The trick is knowing how to tell the difference when you're shopping. Our comprehensive guide breaks down exactly what certifications to look for, how viscose compares to cotton and lyocell, and why that "biodegradable in 6 weeks" claim isn't the whole story.
Click the link below and become a smarter eco-shopper! ๐
๐ https://theroundup.org/what-is-viscose-fabric/
๐ฌ Drop a comment below: Have you been choosing viscose thinking it was the sustainable option? We'd love to hear your thoughts and help you navigate the confusion!