Cline Group / Scuba Diving Industry Magazine

07/25/2025

The Mental Health Benefits of Scuba Diving - Dan Orr
https://online.flippingbook.com/view/28886887/6/
"Scuba diving has been shown to be increasingly popular among veterans. Scuba diving offers a variety of benefits that can have a positive impact on the emotional struggles veterans experience following separation from the military"

After returning home from a tour of duty in Southeast Asia in 1968, like many young men and women who return from the military, I was struggling with issues

07/25/2025

Creating a space where people share experiences is key to fostering lasting passion. “Our community is so tight,” it’s the core of everything. Insights from Level Up: From Behind The Counter with Rich Thomas, International Scuba, Dallas. Watch Full Interview: https://www.youtube.com/watch?v=i3iv4eJtOVw FREE Subscription: https://scubadivingindustry.com

07/24/2025

🚨 New Podcast for Dive Retailers!
In the first episode of Level Up: From Behind the Counter, we dive into retail strategy with Richard Thomas & Jennetta Adams of International Scuba Dallas & Frisco. 🎙️

💡 From concierge scuba classes in backyard pools to community-building dive events, they share how they're growing loyalty, revenue, and impact—while rethinking how to serve snorkelers and pros alike.

🔗 Watch now and learn how your dive shop can level up:
🎥 YouTube: https://www.youtube.com/watch?v=i3iv4eJtOVw
Visit International Scuba online at https://internationalscuba.com/
🌐 https://scubadivingindustry.com
💬 Tag a dive pro who needs to hear this!

Scuba retail success starts with connection—and no one does it better than International Scuba in Dallas and Frisco, Texas. In this debut episode of Level Up...

07/24/2025

🌊🎙️ Today’s the Day! 🌊🎙️

We’re thrilled to launch Level Up: From Behind the Counter, our brand-new video podcast for dive retailers! In Episode 1, we’ll be chatting with Rich Thomas (Owner) and Jen Adams (Manager) of International Scuba, Dallas • Frisco, TX, to uncover how they’ve built one of the most dynamic dive shops in Texas.

🗓️ Premieres Today — Stay Tuned On: YouTube • Linked• Instagram • Facebook • Blue Sky

Get ready for insider tips on:
✔️ Creating unforgettable in‑store experiences
✔️ Building a winning team behind the counter
✔️ Leveraging local community events to grow your customer base

Drop your questions below ⬇️ and let us know what you want to see in future episodes!

07/23/2025

In this inspiring new Marketing Minutes episode from Scuba Diving Industry Magazine, we talk with Dive Pirates Foundation (Dive Pirates Foundation), a nonprofit helping veterans and adaptive divers access scuba training and travel.

🎙️ Featuring:
👩‍💼 Hellen Armstrong, Marketing & Business Development
🎖️ Colonel Gregg E. Wentworth, USAF (Ret.), President

💬 Learn how your dive shop or business can:
✅ Become a Dive Pirate Chapter
✅ Support adaptive diver certification
✅ Sponsor gear or travel
✅ Build a more inclusive dive community

Whether you're a dive pro or just passionate about ocean access for all, this episode is a must-watch.

▶️ Dive in now: https://scubadivingindustry.com
💡 Learn more about Dive Pirates: https://divepirates.org
🆓 Subscribe Free: https://scubadivingindustry.com/subscribe-for-free/

Adaptive scuba diving is transforming lives—and dive businesses. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, we spotlight the inc...

07/23/2025

🌊 Discover the Dive Destination You’ve Been Missing!
In this week’s Marketing Minutes, we head to the Solomon Islands with Brendan Mautoa of Tourism Solomons Visit Solomon Islands.

He shares:
🌺 Top dive sites & WWII wrecks
🏝️ Best travel routes from the U.S. & Australia
🏨 New resorts + group-friendly tips
🌏 Cultural experiences beyond diving

If you're a dive shop or travel seller, this is your chance to discover the Solomons before your competition does.

Watch now: https://www.youtube.com/watch?v=jKJnbRvwcjA
🔗 Learn more at: https://www.visitsolomons.com.sb
🔗 Explore the magazine: https://scubadivingindustry.com
Subscribe FREE to the Magazine: https://scubadivingindustry.com/subscribe-for-free/
Follow us on Linkedin, Facebook, Instagram, Youtube:

Scuba Dive Solomon Islands and discover one of the Pacific’s best-kept dive travel secrets. In this episode of Marketing Minutes by Scuba Diving Industry Mag...

07/23/2025

Navigating The DEMA Show: A First-Timer's Guide – Peter Letts
https://online.flippingbook.com/view/44391465/38/
"The educational seminars are a highlight of the DEMA Show. Prioritize your schedule around sessions that align with your interests and goals, ensuring you leave with valuable knowledge and connections."

As a seasoned attendee of the Dive Equipment and Marketing Association (DEMA) Show, I’ve seen firsthand how impactful this event can be for both personal and

07/23/2025

🎧 New Episode of Level Up – The Official Podcast of Scuba Diving Industry Magazine - Our writers talk about their articles from the June issue.

Dive deep into proven retail strategies, game-changing gear innovations, group travel tips, and coral restoration initiatives — all in this packed new episode hosted by Greg the Divemaster, alongside Willie & Britain Cline.

🌍 Featuring industry pros from around the world:
✔️ Dan Orr – Safety rituals & pre-dive checklists
✔️ Cathryn Castle – How video builds trust & drives dive shop sales
✔️ Gil Zeimer– Breakthrough anti-fog tech for dive masks
✔️ Jeff Cinciripino - Author– Using a balanced scorecard to grow your business
✔️ David Prichard & Lily Mak – Travel tips that prevent burnout
✔️ Michael Goldberg I.CARE– Training 5,000+ divers for coral restoration
✔️ Dr. Shelli Hendricks – 5 success traits for dive startups
💡 Plus, Britain Cline previews DEMA Show co-op marketing programs & exhibitor visibility.

Watch now: https://www.youtube.com/watch?v=NZRCv75RM8E
🔗 https://scubadivingindustry.com/2025-level-up-podcast-episodes-dive-industry-trends-tips-thought-leaders/
📖 Full articles in the latest issue: https://scubadivingindustry.com/
FREE Subscription: https://scubadivingindustry.com/subscribe-for-free/

Dive deep into the latest dive retail strategies, gear innovations, travel tips, and coral restoration efforts — all in this episode of Level Up, the officia...

07/23/2025

💬 “You can’t have training without in-person safety.”

In this week’s Marketing Minutes podcast, we talk with Matt Seibert of Dive 1st Aid about how his team builds custom first aid kits for dive shops, liveaboards, and even the U.S. Coast Guard 🚁

Learn how your shop can turn safety into sales—plus the powerful story of helping Hawaiian dive shops after the Lahaina fires.

🎧 Watch now on YouTube or listen on Spotify, Apple, or our website.
🔗 https://www.youtube.com/watch?v=cik1FFXhvnI
🔗 Learn more or stock Dive 1st Aid kits: https://www.dive1staid.com
📖 Read Scuba Diving Industry Magazine: https://scubadivingindustry.com
🎧 Listen, subscribe & share more episodes: ‪‬
Follow us on Facebook, Instagram and Linkedin
FREE subscription to all dive pros: https://scubadivingindustry.com

Scuba diving safety starts with preparation—and the right first aid kit can make all the difference. In this episode of Marketing Minutes, William Cline and ...

07/23/2025

🌴 Scuba Dive the Solomon Islands – and Sell It Too! 🛥️
In this week’s Marketing Minutes, we’re joined by Suellen Holland and Minoj Dhari from Fatboys Resort, one of the South Pacific’s most remote dive destinations. Discover how they attract dive groups from around the world with strategic partnerships, standout visuals, and unbeatable wreck & reef packages.

📺 Watch the full episode to learn how YOUR dive shop or travel business can package, promote, and sell dive travel to this incredible WWII and reef diving destination.

📍 https://fatboysresort.com/
👉 Watch now: https://www.youtube.com/watch?v=YQy61kotBPw
📍 More insights at: https://scubadivingindustry.com
Follow us at Linkedin, Facebook, Instagram

Dive in to the Solomon Islands with us in this episode of Marketing Minutes by Scuba Diving Industry Magazine! 🌊 Join Britain and William Cline as they sit ...

07/22/2025

Confronting the Danger from Within Immersion Pulmonary Edema (IPE) - Dan Orr
https://online.flippingbook.com/view/591914649/7/
"There is significant evidence suggesting that negative pressure breathing when diving or snorkeling increases the risk of IPE. This may be due to surface swimming while breathing through a small diameter snorkel, breathing against a negative pressure gradient from a poorly tuned regulator in open-circuit diving or breathing against a negative pressure between the diver’s lungs and the counter-lung in CCR diving."

I recently had the pleasure and honor to be a keynote speaker for the British SubAqua Club Convention in Birmingham, England. My keynote presentation was

07/21/2025

6/11/25 Pro Dive International's Lisa Mardegan and Nicole Krallmann Join Marketing Minutes
https://www.youtube.com/watch?v=DjYjFLEJjCU&list=PLHugO_FyFaiqcAEM9XlnZVyMfGoiAeEYH
"Every cenote is different, and every cenote has its own unique beauty... some cenotes live from the halocline effect.. some cenotes are very famous for the light show."

Discover Pro Dive International’s Secrets to Group Dive Travel Success!In this episode of Marketing Minutes by Scuba Diving Industry Magazine, dive business ...