Groove Jones

07/17/2025

Groove Jones worked with Advantage Unified Solutions to help Keebler launch a limited-edition Superman Fudge Stripes Cookie with an interactive WebAR game experience. 🍪🦸‍♂️

Fans could scan the pack, launch the game, and use real-life superhero powers (like blowing into their mic or swiping to save the day) to rescue cookies—and win a chance to see the new Superman movie.

We brought the magic of the movies—and the sweetness of cookies—right into fans’ homes.

🔗 Check out the full case study here https://pulse.ly/bn905hwzv3

07/16/2025

Groove Jones partnered with Princess Cruises to bring an immersive flight simulation to life—where guests become bald eagles gliding over the majestic landscapes of Southeast Alaska, weaving through tidewater glaciers, all powered by body movement alone.

Utilizing computer vision and full-body tracking—no wearables or controllers in sight—we crafted a cinematic experience using our AI-enhanced 3D asset pipeline. Princess Cruises licensed the flight experience for multiple ships, giving passengers a uniquely hands-free adventure in the skies. View the full case study: https://pulse.ly/iwxf0eajem

Guests flap their wings, dive, and soar through a richly detailed world filled with hidden wildlife, glowing ring challenges, and a magical northern lights finale that ends with a sweeping pass over a Princess Cruise ship. Built in Unity and powered by HDR, we teamed up with 3D Exhibits, a Sparks Company, for console fabrication, and our team completed the install on three ships last week.

🎮 Fun for all ages
⚙️ Powered by Groove Jones’ custom tech stack
🧠 AI-accelerated world-building

When innovation meets adventure and storytelling, magic happens.

Groove Jones produces award-winning AI, AR, MR, VR, WebGL Applications for advertising, marketing, sales enablement, and enterprise training.

07/15/2025

This week we’re spotlighting our Sales and Marketing Manager, Gabi Masters! Gabi has been with Groove Jones for almost 3 years and brings a love for brand exposure and a background in public relations to the GJ team.

Prior to Groove Jones, Gabi worked in PR and brand strategy, helping companies craft campaigns that connect and deliver meaningful impact, strong connections, and lasting impressions.

Her favorite part of the job? Working across Groove Jones’ creative, production, and leadership teams to bring marketing initiatives to life—and showing the world what makes Groove Jones special.

In her free time, Gabi enjoys traveling with her husband and friends, going to CorePower Yoga classes, and trying new restaurants.

07/14/2025

🎥 Kick off your Monday with some creative inspiration!

Doug Hogan, our Senior Creative Technologist at Groove Jones, took the stage at AWE to break down something we’re really excited about: GenVFX – the merger of AI and traditional VFX pipelines.

His talk is now live on YouTube! In just 20 minutes, Doug shares how we’re integrating generative tools into our creative workflows, what that means for the future of immersive content, and why this hybrid approach is pushing boundaries in XR and beyond.

He also touches on the release of Moonvalley’s ethical video model, Marey—perfect timing!

🧠 If you’re curious about where AI is taking VFX, this talk is a must-watch.

🎬 Watch it now → https://pulse.ly/4eoylejtyz

Presented by Doug Hogan from Groove JonesWhile AI and Machine Learning has captured the world’s attention, for the artists working in VFX, Games, and XR, it’...

07/10/2025

It’s here! Episode 1 of The Groove Jones Podcast is officially live!
We’re diving into all things tech, XR, AI, and the creative madness behind the scenes at Groove Jones.
Expect industry insights, fun stories, and a whole lot of groovin’.
Watch the full episode now on YouTube!
👉 https://youtu.be/jnLn114rnkA

Dale, Doug, and Chris talk shop, share stories, and discuss the future of tech at Groove Jones!

07/09/2025

Last sneak peek before the full episode drops tomorrow 🎧

Doug’s deep in the AI trenches when suddenly the AI’s like, "Wait... what if I’m in a simulation?" 🤖💭

How do you convince an AI it’s doing real work in the real world? Find out tomorrow on the Groove Jones podcast.

07/08/2025

🔍 When every second counts: VR Training for Dementia Search & Rescue

First responders face unique challenges when assisting individuals with dementia—fluctuating behavior, memory loss, non-verbal cues, and hidden hazards. Groove Jones partnered with Embodied Labs to create a hyper-realistic VR training module that places users right into the heart of a search-and-rescue mission. Check out the case study: https://pulse.ly/lujuoy47mp

This immersive solution helps build empathy, sharpen safety-focused skills, and provide standardized, scalable training—not just for responders, but anyone supporting individuals with dementia.

💡 The impact?

-Enhanced situational awareness

-Increased safety for both responders and individuals with dementia

-A new standard for empathetic, experiential training

Think your team could benefit? Let’s talk about transforming training—and saving lives.

07/04/2025

Wishing you all a safe and celebratory Fourth of July from all of us at Groove Jones! 🇺🇸✨

07/03/2025

What do you do when extreme weather threatens a live installation?
In this teaser from our first-ever Groove Jones podcast episode, Doug shares how quick thinking and creative problem solving saved the day during a high-stakes activation.

It’s just one of the many behind-the-scenes stories from the crew — full episode dropping soon!

07/01/2025

Introducing the Groove Jones Podcast – where tech, creativity, and a little chaos collide.

First up: ever wondered what it’s like to commute with AI? Our co-founder Dale does it every morning. 🤖🚗

Catch this teaser before we drop the full first episode with Dale, Doug, and Chris – talking shop, stories, and the future of tech at Groove.

06/27/2025

Did you know that on top of being the mascot for Groove Jones, our favorite Grizzly is also an amazing high diver?

We're having a lot of fun putting these new frontier video models through their paces. You still have to generate quite a few videos before you get exactly what you're looking for, and they still have some funny ideas when it comes to physics, but they're night and day better from just 12 months ago. Now just imagine how good this will look in another 12 months?

06/26/2025

Dan and Gabi are back at it again—live from BPBP’s Annual Conference! 🙌

They’re showcasing the immersive VR experience Groove Jones created for BPBP, designed to promote high-demand, high-wage technical careers through interactive storytelling and engagement.

Swipe to see a throwback from last year! 👍

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