Groove Jones

09/23/2025

At the 2025 FIFA Club World Cup™ semi-finals and finals, we worked with Back9Marketing and RedPeg Marketing to give fans more than just a seat in the stands.

Our AI-powered XR Avatar Scanner turned hundreds of attendees into the star players of their own match highlight. After a quick full-body scan, each fan received a custom video of themselves scoring the game-winning goal — ready to save and share across social channels.

This activation combined high-throughput volumetric capture, custom 3D animation, and instant delivery to create a personal, shareable moment that extended the tournament experience beyond MetLife Stadium.

See how we helped fans “Get in the Game” here: https://pulse.ly/qyopprraoc

09/19/2025

🏀✨ Bringing the Arena to the Trade Show Floor

Groove Jones teamed up with 160/90 and Invesco QQQ to transform their Innovation Arena into a compact, mobile, and powerful B2B experience — featuring “Beat the Best”, an interactive AR basketball game that lets fans go head-to-head with WNBA legend Candace Parker’s college stats. Check out the case study: https://pulse.ly/dg0pitwlky

From real-time hand-tracking gameplay to a social-ready “Pose with Candace” moment, this activation delivered high-energy engagement, data-driven insights, and a shareable brand experience designed to travel.

Groove Jones produces award-winning AI, AR, MR, VR, WebGL Applications for advertising, marketing, sales enablement, and enterprise training.

09/16/2025

We’re proud to share that our Co-Founder, Dan Ferguson, has been selected to serve as a Juror for The 32nd Annual Communicator Awards — a leading competition honoring the best work across marketing, communications, and creativity.

Show that your work is “Well Said.” Submit your entries by Nov. 7 to take advantage of preferred early pricing: https://pulse.ly/glrbskajtg

09/15/2025

Back9Marketing and RedPeg Marketing partnered with Groove Jones to deliver a next-level fan activation at MetLife Stadium. Using our AI-powered XR Avatar Scanner, fans became the heroes of the match — dribbling, scoring the game-winning goal, and instantly receiving a custom, shareable highlight video.

Across three high-energy match days, we scanned hundreds of fans (including football legends Kaká and Alessandro del Piero), extending the excitement far beyond the stadium through social sharing.

📲 See how our XR tech brings fans closer to the action: https://pulse.ly/5rdh09ibct

09/12/2025

The GJ team, Dan, Jeff, and Ashton, are at the Atlanta Food & Wine Festival for Invesco QQQ! Last night was the opening night, and we had some really great people come by to play the game we created. Even some Daft Punk-style food fans come in to play. 🤖✨

Big thanks to Episode Four for making this happen, and 3D Exhibits for the fantastic fabrication.

09/10/2025

Exciting news! 🎉 Our co-founder, Dan Ferguson, will be taking the stage at the Youth Marketing Summit on 10/22 in Brooklyn, joined by Jodi Thompson, President of Revolution Marketing.

Together, they’ll dive into “The Power of You: Making Brand Engagement Feel Personal” — exploring how AI, personalization, and social influence turned a major Coachella activation into thousands of unique, shareable experiences.

If you’re ready to learn how top brands are building lasting connections with younger audiences, this is a session you won’t want to miss. Hope to see you there!

09/09/2025

Seeing is Selling: 3D visualization is transforming how people shop. From real-time configurators to AR try-on tools, these experiences boost confidence, reduce returns, and drive sales.

At Groove Jones, we’ve helped brands like Toyota, Elkay, and IBM bring products to life with WebGL and AR—letting customers explore, customize, and even place products in their own space.

Check out our latest Sandbox article to see how 3D configurators are reshaping e-commerce, trade shows, and beyond: https://pulse.ly/6qqmtcuon5

Groove Jones produces award-winning AI, AR, MR, VR, WebGL Applications for advertising, marketing, sales enablement, and enterprise training.

09/03/2025

✨ Groove Jones is officially 10 years old! ✨

In Ep. 3 of our podcast, Doug Hogan sits down with co-founders Dale, Gary, and Dan to spill the stories behind a decade of wow moments, from wild VR experiments to late-night breakthroughs and Smell-O-Vision (yes, really).

Catch the full origin story of how friendship + hustle built one of the most innovative studios in immersive tech here:https://pulse.ly/bgsfjfksde

Groove Jones produces award-winning AI, AR, MR, VR, WebGL Applications for advertising, marketing, sales enablement, and enterprise training.

09/02/2025

A decade ago, we set out with one vision: to create experiences that inspire, amaze, and connect. Today, we celebrate 10 incredible years of bringing that dream to life.

What started as a bold idea has grown into a journey filled with creativity, innovation, and collaboration. None of this would be possible without our amazing team, the heart and soul of Groove Jones, and the incredible clients and partners who trusted us to bring their stories to life.

Here’s to the past 10 years of magic and to the future we’ll continue creating together. 💙

09/01/2025

Wishing everyone a safe and relaxing Labor Day weekend from all of us at Groove Jones!

08/28/2025

🎙️ GrooveTalk Episode 3 Sneak Peek
Throwback… remember when Gary had hair and we experimented with VR Smell-O-Vision?

At Groove Jones, we’ve always done whatever it takes to make things happen, even if it means wearing all the hats to get the job done. That’s adaptability at its finest.

The full episode drops September 3.