Groove Jones

11/24/2025

Building the Future of Immersive Content Delivery

At Groove Jones, we’re shaping the next generation of immersive experiences with the Orchestrator Platform for Apple Vision Pro — a suite of tools designed to simplify, synchronize, and elevate how audiences engage with immersive media.

Whether for live events, brand activations, or enterprise-scale deployments, the Orchestrator Platform gives producers and brands unparalleled control over every aspect of their Apple Vision Pro experiences.

🎛️ The Orchestrator Platform includes:

-Orchestrator Companion App – iPad control dashboard for seamless headset management.

-Orchestrator Media Server – Host, manage, and deliver immersive content with flexibility.

-Orchestrator Media Player – Optimized playback for immersive videos and 3D objects.

-Orchestrator Stream Kit – Integrate orchestration tools directly into your apps.

This powerful ecosystem delivers synchronized, high-quality, and scalable experiences that redefine what’s possible in immersive storytelling.

👉 Learn more: https://pulse.ly/zztxq4jthd

Groove Jones produces award-winning AI, AR, MR, VR, WebGL Applications for advertising, marketing, sales enablement, and enterprise training.

11/21/2025

Nice mention in Yanko Design this AM on the immersive music video Groove Jones created for Cure for Paranoia that is best viewed on the Apple Vision Pro. From the article - “No Brainer” is an immersive music video from Dallas music collective Cure for Paranoia, filmed with the Blackmagic URSA Cine Immersive. It’s available for free on Amplium, and also from the Groove Jones website using Spatial Browsing in Safari. Music videos in spatial format are just starting to happen, and this is one of the early experiments worth watching.

Thanks to Paul Levatino and Gavin Mulloy for making the music magic happen.

Check out the making of the video here - https://pulse.ly/1dy5prpmfz

11/20/2025

We are excited to share that our CEO and Chief Creative Officer, Dale Carman, has been selected for the 2026 edition of the Dallas 500, D CEO Magazine’s exclusive list of the most influential business leaders in North Texas.

This recognition highlights Dale’s leadership in driving innovation in immersive media. Under his direction, Groove Jones has created award-winning experiences for the Apple Vision Pro for clients like Amgen and Pfizer, advanced spatial audio capabilities, and invested in cutting-edge tools like the Apple co-designed URSA Cine Immersive camera.

Dale is featured in the Technology and Innovators category, and we are proud to see his work shaping both our industry and the North Texas business community.

Read the full story here: https://pulse.ly/ae3hc6tlbu

11/18/2025

Our WebGL team brought something really special to life with this project. We built an educational point-and-click game that teaches kids how to grow and cook food while sparking curiosity about gardening and culinary skills.

🎥 This post highlights the commercial we created to launch the experience.

Working with President’s Choice Children's Charity, we developed the Power Full Kids digital platform and its centerpiece game, Sunny’s Bee-utiful Food Adventure, built around the 3 C’s: Clean, Careful, and Confident.

The animated spot introduces Sunny and invites young learners into a fun, vibrant world where they can explore, experiment, and build confidence in the garden and kitchen.

See the full case study for the entire build, including the WebGL game and animated launch spot: https://pulse.ly/xudoekgmsd

11/17/2025

A year ago this was just a conversation in our office. Seeing it evolve into a fully realized, multi player VR experience is exactly why we love what we do at Groove Jones.

Huge shoutout to our partners at TMA and DDB, for trusting us to help bring this ambitious National Guard experience to life and support their recruiting efforts.

Read the full press release here:
https://pulse.ly/yrrkeeuivj

11/14/2025

Last week, our Senior Creative Technologist Doug Hogan had the honor of being a panelist at the VES Germany Section’s 3rd Megabrain event, focused on the intersection of AI and VFX.

Doug joined fellow industry expert Victor Perez to discuss the evolving world of GenVFX, sharing insights with over 200+ artists in attendance. The event sparked great conversations about how generative AI is reshaping the future of visual effects and production workflows.

If you missed the live event, don’t worry — VES plans to release the full session soon. Keep an eye out for Doug’s segment and learn more about his Nuke MCP GitHub project, which was developed here at Groove Jones for FXPHD!

Huge congrats to Doug for representing Groove Jones and leading the conversation on innovation in the VFX community.

11/12/2025

Building Sunny’s Bee-utiful Food Adventure for President’s Choice Children’s Charity was an incredible WebGL journey from early sketches to a fully interactive educational experience. 🐝

We designed and developed a browser-based point-and-click game using WebGL and JavaScript frameworks optimized for performance across devices. Each recipe level required custom scene logic, asset streaming, and interaction mapping to keep gameplay smooth and educational.

Our art and development teams worked together to transform concept sketches and UI mockups into modular 3D scenes with clean interface layers, animation states, and achievement triggers.

The goal was to create a playful, technically efficient, and accessible experience that makes learning about food and sustainability both fun and rewarding. 🌱

Swipe through to see early sketches, UI concepts, and in-engine builds that brought Sunny’s world to life.

11/11/2025

Episode 5 of GrooveTalk is live! 🎧 Check it out: https://pulse.ly/komfbteheu

Host and Senior Creative Technologist Doug Hogan sits down with Ashton Kennedy (Head of Production) and Emily Austin (Head of Recruiting) for a candid conversation about the evolution of Groove Jones — from American Horror Story VR scares to Spirit Halloween holograms and Times Square billboards.

They dive into what it means to grow, lead, and create in an ever-changing world of immersive tech, while keeping the Groove Jones “vibe check” alive.

Available wherever you listen to your podcasts.

Groove Jones produces award-winning AI, AR, MR, VR, WebGL Applications for advertising, marketing, sales enablement, and enterprise training.

11/10/2025

Here’s another sneak peek at Episode 5 of GrooveTalk! Full episode drops tomorrow!

Head of Recruiting Emily Austin shares her favorite Groove Jones project: the American Horror Story VR experience that had Comic-Con fans literally screaming.

From impossible deadlines to jaw-dropping results, this story captures the heart of the Groove Jones spirit... “It can’t be done… until it is.”

11/07/2025

Here’s a sneak peek into Episode 5 of GrooveTalk! Full episode drops Tuesday!

Head of Production Ashton Kennedy and Head of Recruiting Emily Austin sit down with host and Senior Creative Technologist, Doug Hogan, to talk about the pure joy of those first-time-in-VR “wow” moments, when someone puts on a headset and you can literally see the magic hit.

“You’re just like… yeah, we made that.”

More behind-the-scenes stories to come, from Spirit Halloween holograms to Times Square billboards, AHS VR scares, and what it takes to pass the Groove Jones vibe check.

11/06/2025

We’re excited to share our latest collaboration with President’s Choice Children’s Charity (PCCC), an inspiring initiative called Power Full Kids, a nationwide educational platform designed to teach children how to grow, cook, and celebrate food! 🍎🥕🍞 Check out the case study: https://pulse.ly/nd0nb4nhe6
At the heart of the experience is Sunny’s Bee-utiful Food Adventure, an interactive WebGL game that brings the joy of gardening and cooking to life. Through hands-on play, students learn the “3 C’s” — being Clean, Careful, and Confident — while exploring sustainability, nutrition, and creativity in the kitchen and garden. 🌱

From the vibrant visual design to the built-in educator dashboard and gamified learning, this project combines edutainment and innovation to make food education fun and accessible for classrooms nationwide.

Groove Jones produces award-winning AI, AR, MR, VR, WebGL Applications for advertising, marketing, sales enablement, and enterprise training.