Groove Jones

01/09/2026

CES 2026 gave us a glimpse of what’s next for experiential marketing. From generative AI and holographic displays to immersive AR and computer vision, the future is more interactive, personal, and shareable than ever.

These emerging technologies are turning audiences into co-creators, transforming physical spaces into responsive environments, and blurring the line between digital and reality. For brands, that means smarter activations, deeper engagement, and moments people actually want to share.

Check out our sandbox article for a deeper look at the CES 2026 trends shaping experiential marketing.

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Groove Jones produces award-winning AI, AR, MR, VR, WebGL Applications for advertising, marketing, sales enablement, and enterprise training.

01/08/2026

What if giant NFL Crocs dropped straight into a DICK’S Sporting Goods parking lot? 🏈👟

Groove Jones partnered with Crocs and DICK’S Sporting Goods to bring the Crocs x NFL collection to life through a hyper-real, faux OOH social campaign. Using advanced Generative AI and cinematic VFX, we created videos that made it look like giant NFL Crocs were parachuting into stores across the country.

Designed to stop the scroll, this social-first campaign blended sports culture, retail storytelling, and cutting-edge AI to deliver a moment that felt unexpected, believable, and highly shareable.

👉 Read the full case study: https://pulse.ly/xqtplnha6e

01/07/2026

Trevor has been in full swing at CES this week, attending panels, exploring the latest in GenAI, XR, and immersive tech, and connecting with brands and partners across the show floor.

Always inspiring to see what’s next in interactive storytelling, training, and experiential tech.

01/05/2026

🎲 Groove Jones is headed to CES in Las Vegas TODAY!

Our very own Trevor Backlin will be on site connecting with brands, partners, and innovators across the show floor and in meetings. If you’re attending CES and working on immersive experiences, this is a great chance to connect.

He’s especially excited to chat with teams building in:
• GenAI, 3D, and XR
• Interactive product storytelling
• Brand activations
• Training and simulation experiences

Recent Groove Jones work includes:
➡️ Amazon Safety VR driver training
➡️ Southwest Airlines Getaway Vacations activation using computer vision
➡️ Crocs fake out-of-home video powered by generative AI and VFX
➡️ US Army National Guard VR disaster relief training
➡️ Pfizer Let’s Outdo Cancer immersive storytelling on Apple Vision Pro
➡️ FIFA World Cup XR avatar scanner that put fans into the game

If you’re going to CES, let’s connect. Say hello on the show floor, grab a quick coffee, or do a short walk-and-talk.

01/01/2026

Cheers to a brand new year ✨

Thanks for being part of our journey in 2025. We are excited to keep pushing creative boundaries, building immersive experiences, and dreaming up what is next. Here’s to a happy, healthy, and inspired New Year.

12/29/2025

As we come to a close on 2025, we just want to say thank you. 💙

This photo captures one moment from our holiday potluck, but the appreciation goes far beyond who made it to the table that day. We are grateful for every single Groover, near and far, who brings heart, talent, and collaboration into everything we do. Here’s to the people who make Groove Jones what it is. We could not do it without you.

12/25/2025

Merry Christmas from all of us at Groove Jones 🎄

We are feeling grateful for an amazing year of ideas, innovation, and partnerships. Thanks to our clients, collaborators, and team for making the magic happen. Wishing you all a joyful holiday.

12/23/2025

’Tis the season for throwbacks 🎄✨

Still thinking about this holiday AR experience we brought to life with X-FCTR and Target. From stepping through a festive portal with Bullseye to exploring toys, games, and holiday magic right in store, this campaign turned shopping into an immersive adventure for families everywhere. A fun reminder of what’s possible when tech, creativity, and a little holiday spirit come together.

Check out the case study: https://pulse.ly/ndpnlqg8hr

12/22/2025

Its live.

Our immersive spatial video from the Pro Moneyball pickleball match is now available to watch. Shot with the Blackmagic Design URSA Cine Immersive camera and experienced on Apple Vision Pro, this piece puts you right on the court with incredible dynamic range, clarity, and depth.

This project is part of a new cinematic series from Groove Jones highlighting North Texas through immersive storytelling. Each release explores what spatial video can be while celebrating the culture, creativity, and community that make DFW special.

Apple Vision Pro users can view the experience through Apple’s Spatial Browsing web experience introduced at WWDC.

Watch it now and explore the full case study here: https://pulse.ly/kvudectoko

12/19/2025

Avatar: Fire and Ash hits theaters today, and we are looking back at an unforgettable moment.

For Avatar: The Way of the Water, we helped transform Niagara Falls into the world of Pandora with a massive hologram projection and an immersive blue takeover. In collaboration with National Experiential, we turned one of the world’s most iconic landmarks into an Avatar spectacle.

🎥 Watch the video and explore the case study at the link.
https://pulse.ly/r582bsjrdb
Are you seeing the new movie?

12/18/2025

🎙️ New GrooveTalk Podcast just dropped. Episode 6 is live.

Animation, AI, and a Demonic Sewer Rat 🐀🔥

Doug Hogan sits down with Groove Jones animators Luis Pineda and Tiffany Sweet for a fast, honest, behind-the-scenes conversation on what it really takes to bring digital characters and immersive experiences to life. From career pivots sparked by Avatar and a single tweet, to AI in real production workflows, to motion capture experiments that are powerful but definitely not automatic, this episode gets real.

You will hear:
• How AI actually fits into animation pipelines
• Why strong fundamentals still matter
• Studio war stories involving Spirit Halloween, museum birds, cruise ship eagles, and one unforgettable sewer rat
• Career advice for anyone who wants to survive and thrive in fast-moving creative tech

If you care about animation, immersive tech, or how great teams solve problems when everything is melting, this one is for you.

🎧 Watch or listen now: https://pulse.ly/jscppk8v0t

Groove Jones produces award-winning AI, AR, MR, VR, WebGL Applications for advertising, marketing, sales enablement, and enterprise training.

12/17/2025

Episode 6 of GrooveTalk drops this Thursday 🎙️

In this sneak peek, Doug Hogan talks about one of the hardest lessons in creative work. Learning how to give and receive critique without ego. When feedback stops feeling personal, the work gets better.

That idea runs through the entire episode. Doug sits down with Groove Jones artists Luis Pineda and Tiffany Sweet to talk about real career paths into animation and creative technology. From art school and self-taught beginnings to anamorphic billboards, museum installations, motion capture, and AI-powered workflows, this conversation pulls back the curtain on how the work actually gets made.

Honest stories, practical advice, and a behind-the-scenes look at what it takes to thrive in a fast-moving creative studio.