Behavior Bitches Podcast

09/08/2026

Sometimes the behavior we’re trying to understand starts way earlier than we think.

Dr. Adi Jaffe explains how mapping the chain of events (what happened, what you did, and what you were feeling beforehand) can help uncover the stimulus that actually set everything in motion.

It could be a conversation, a text, something you watched, or even hearing someone’s name. Once you understand where the chain starts, the behavior can make a lot more sense and that understanding can help reduce anxiety.

Full episode is live on YouTube + streaming everywhere (link in bio)!

09/07/2026

Change sounds exciting until you actually have to do it.

Dr. Adi Jaffe explains that one of the hardest parts of meaningful change is learning to tolerate discomfort. Life isn’t always going to go the way we want it to, and getting where we want to go often means being willing to sit in the uncomfortable parts along the way.

You don’t have to enjoy the discomfort. You just have to learn that you can handle it.

Full episode is live on YouTube + streaming everywhere (link in bio)!

09/05/2026

Sometimes, people don’t start looking for answers until life gives them a reason to.

Dr. Adi Jaffe explains why a major negative experience can become the turning point that makes someone stop and ask, “What the hell happened? Why did this just happen?”

For many of the people who come to him, that question is where real change begins.
But what does he teach them once they reach that point?

Watch the full episode on YouTube + streaming everywhere to hear Dr. Adi’s answer (link in bio)!

09/04/2026

09/04/2026

We like to think the outside world controls how we feel, but what if it’s actually our perception of what’s happening?

A trigger doesn’t automatically create a reaction. It’s the meaning we assign to that trigger, and the internal discomfort that follows, that can drive what we do next.

Dr. Adi Jaffe breaks down what happens between the trigger and the behavior and why learning to manage that internal activation can change how we respond.

Full episode is live on YouTube + streaming everywhere (link in bio)!

09/03/2026

Sometimes the hardest things we survive become the perspective we carry forward.

Liat reflects on experiencing unimaginable physical and emotional pain in 2016 and how surviving that experience changed the way she looks at everything that comes after.

When life feels overwhelming now, she has a baseline to compare it to: I’ve survived worse.

It doesn’t make the hard things easy. But it reminds her that she’s capable of getting through them.

Full episode is live on YouTube + streaming everywhere (link in bio)!

09/02/2026

Sometimes a behavior doesn’t start because we seek it out. It starts because it WORKS.

Dr. Adi Jaffe shares how he first turned to alcohol during an incredibly vulnerable period of his life. After moving to a new country, feeling isolated and overwhelmed, someone offered him vodka. About 20 minutes later, he noticed something important: his anxiety had gone down.

That relief became reinforcing. Drinking wasn’t just about the alcohol. It became associated with escaping the anxiety, self-criticism, and feeling of inadequacy that he was carrying.

It’s a powerful example of why understanding the function of a behavior matters. If we only look at the behavior itself, we can miss what it’s actually doing for someone.

Full episode is live on YouTube + streaming everywhere (link in bio)!

09/01/2026

Accountability doesn’t always mean knowing exactly what to do next.

Dr. Adi Jaffe talks about one of the biggest lessons he learned from his past: taking responsibility for your actions, even when you don’t yet have the answers or know how to fix everything.

He reflects on a time when his life involved drug deals, jail, and overwhelming legal and financial consequences and how taking responsibility became part of the process of building a completely different life.

Looking back now, Adi says he’s grateful for where he’s ended up and feels blessed to be living the life he has today.

Sometimes change starts with something as simple, and as difficult, as saying, “This is my responsibility.”

Full episode is live on YouTube + streaming everywhere (link in bio)!

08/30/2026

What happens when your rock bottom becomes the beginning of something completely different?

Meet Dr. Adi Jaffe: a UCLA-trained psychologist and neuroscientist, bestselling author of ‘The Abstinence Myth’ and ‘Unhooked’, and someone who has spent decades studying the behavioral science behind addiction, shame, identity, and change.

But Adi’s entry point into this work wasn’t a textbook or a research lab. It was a SWAT arrest.

In this episode, Adi opens up about how that moment became a turning point that eventually led him back to school, into psychology and neuroscience, and toward developing his Unhooked Model for understanding behavior and change.

His story is anything but conventional and this conversation gets into why understanding behavior requires looking at what happened BEFORE the behavior ever occurred.

Full episode is LIVE now on YouTube (link in bio)! It drops on all streaming platforms TOMORROW!

08/28/2026

You’ve made it through every difficult thing you’ve faced so far.

Liat shares a simple reminder for moments when the future feels uncertain: trust yourself.

Think about the things you once had no idea how you were going to get through: a difficult test, a complicated relationship, a major life change, or something you never expected to face.

You didn’t know exactly how it would turn out. But you got through it.

You don’t have to know exactly how you’ll handle the next thing either. Sometimes, your past is the evidence you need to trust yourself with what’s next.

Full episode is live on YouTube + streaming everywhere (link in bio)!