01/10/2026
CEO Jeff Crilley shares How to Get On The News đź“°
Jeff an Emmy Award winning reporter, shares secrets from inside a newsroom that even some PR pros don’t know.
1. Make Something Newsworthy ✨
Great stories have one or more of the following qualities: They are timely. The stories impact people. They’re unusual and often controversial. In short, news is just about anything that will hold someone’s interest.
2. Find the Right Journalist to Tell Your Story
Does the station have a certain reporter who concentrates on just business stories? Or is there someone who tends to cover the lighter stuff?
3. Reach Out to the Journalist
Now that you have a great pitch and a reporter who covers stories like yours, give them a call!
