Local Profile

Local Profile Connecting communities across Collin County, we are Local. The magazine of good living in and around Collin County.

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Local Profile magazine, formerly Plano Profile, is a community-based cross-channel publication for those who live or work in Collin County, Texas, an affluent community just north of Dallas. The combination of affluent citizens, exceptional healthcare, business growth, exemplary schools, and a diverse demographic make up the fabric

of Collin County

Our print publication is delivered monthly by direct mail to 50,000 homes and businesses across Collin County: Plano, Allen, Frisco, McKinney, Prosper, Celina, Fairview, Richardson and Far North Dallas. Our print publication is delivered monthly by direct mail to 47,000 of the most affluent homes in and around Plano, with average home values in excess of $515,000. An additional 3,000 print magazines are distributed to local businesses and key partners including; The Plano Chamber of Commerce; Plano Government; doctors offices; leading businesses; Downtown Plano; The Shops at Legacy; Toyota Corporate Headquarters, California and Mercedes Benz. Our website is updated daily with local news and events and our weekly email newsletter keeps readers up to date with everything going on in and around Plano. For nearly 40 years, business, civic and nonprofit leaders have looked to Local Profile to tell their stories. Our readers are apprised of current trends, volunteer opportunities, literature, the arts, education, and county-wide events. The launching of commercial enterprises, ongoing business networking opportunities, and continuing education programs—all of which lead to employment gains and a healthy economy—are topics frequently covered in both our online and print magazine. With more than 160,000 monthly readers and numerous options including web and print media, Local Profile will help you grow your business and reach more customers than ever before.

The 2026 FIFA World Cup will be the largest ever, and FIFA is seeking 65,000 volunteers across 16 host cities, including...
08/11/2025

The 2026 FIFA World Cup will be the largest ever, and FIFA is seeking 65,000 volunteers across 16 host cities, including North Texas. No prior experience required — just local pride and a passion for the game. Details here:

Be part of the action as 65,000 volunteers help deliver the largest tournament in history

These programs aim to provide greater access and affordable opportunities for foster, adopted and homeschool children.
08/11/2025

These programs aim to provide greater access and affordable opportunities for foster, adopted and homeschool children.

Fritz’s will offer free admission for foster and adopted youth and discounted homeschool days

For many Plano families, the first day of the 2025–26 school year comes with a big change: no more yellow school buses p...
08/11/2025

For many Plano families, the first day of the 2025–26 school year comes with a big change: no more yellow school buses pulling up to the curb.

The district’s new criteria removed dozens of neighborhoods from the hazardous list

Comedy, concerts, cocktails and even a true-crime night with wine — this week’s lineup in Plano, McKinney, The Colony an...
08/11/2025

Comedy, concerts, cocktails and even a true-crime night with wine — this week’s lineup in Plano, McKinney, The Colony and beyond is packed. Here’s where to make the most of your summer nights. 📅 Full list:

There’s no shortage of ways to make these summer days count

Vanessa Ogle doesn’t believe in balance — she believes in being bold, even when it means standing alone.
08/11/2025

Vanessa Ogle doesn’t believe in balance — she believes in being bold, even when it means standing alone.

As founder of Enseo, Ogle rewrote the rules of leadership, built a fearless team and proved that risk is the price of innovation

Plano gymnast Hezly Rivera is adding more gold to her growing collection.
08/11/2025

Plano gymnast Hezly Rivera is adding more gold to her growing collection.

Plano native Asher Hong also won the men’s senior all-around gold

North Texas saw announcements, milestones and moments that matter this week — from economic investments to inspiring lea...
08/10/2025

North Texas saw announcements, milestones and moments that matter this week — from economic investments to inspiring leadership stories. Catch up on the week’s most-read articles in one place. Read here:

What’s new, what’s buzzing, what you might have missed

Richardson ISD trustees officially announced a major bond election for Nov. 4.
08/08/2025

Richardson ISD trustees officially announced a major bond election for Nov. 4.

To fund the bond, the district is proposing a $0.04 tax increase

Frisco-based Dude Perfect is taking its high-energy antics global this fall with the release of Dude Perfect: The Hero T...
08/08/2025

Frisco-based Dude Perfect is taking its high-energy antics global this fall with the release of Dude Perfect: The Hero Tour.

Sign up now to be notified when tickets are available

The McKinney Public Library System is inviting bookworms, wordsmiths and curious minds alike to the McKinney Literary Fe...
08/08/2025

The McKinney Public Library System is inviting bookworms, wordsmiths and curious minds alike to the McKinney Literary Fest.

More than 40 local authors and illustrators will attend on Aug. 23–24

As part of its American Manufacturing Program, Apple is expanding its supplier relationships in the region.
08/08/2025

As part of its American Manufacturing Program, Apple is expanding its supplier relationships in the region.

The North Texas tech surge continues in Sherman and Fort Worth

The plan, presented to the city council on July 30, includes no changes to the property tax rate and introduces only mod...
08/07/2025

The plan, presented to the city council on July 30, includes no changes to the property tax rate and introduces only modest service expansions.

The total budget represents a $72 million increase over the original 2024–25 plan

Address

Dallas, TX

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+19727697272

Website

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Connecting Collin County, we are Local

It’s official. We are now Local Profile. We are passionate about sharing content that is both universally powerful and uniquely local

This brand refresh reflects that communities span borders, and so do we. It’s not a new philosophy for us. Our new name simply formalizes the mindset we’ve had for a long time now—that if someone lives in Plano, they’ll still care about the interesting things happening in Frisco. Life doesn't stop where city borders do, and to live in Collin County is to enjoy the benefits of every municipality in the metroplex.

To be local is to be part of the greater life of a community. It’s the privilege and the responsibility we all share to turn a piece of land into a place, and a place into a home. To be part of the local community is to be involved, to know where the needs are and be willing to take action. To be local is to belong.

A community is defined as a group of people living in the same place or a feeling of fellowship as a result of sharing common attitudes, interests, and goals. We share the same space and we all, regardless of our differences, want the same thing: a safe place to live a healthy life with abundant opportunity for all.