Local Profile

Local Profile Connecting communities across Collin County, we are Local. The magazine of good living in and around Collin County.

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Local Profile magazine, formerly Plano Profile, is a community-based cross-channel publication for those who live or work in Collin County, Texas, an affluent community just north of Dallas. The combination of affluent citizens, exceptional healthcare, business growth, exemplary schools, and a diverse demographic make up the fabric

of Collin County

Our print publication is delivered monthly by direct mail to 50,000 homes and businesses across Collin County: Plano, Allen, Frisco, McKinney, Prosper, Celina, Fairview, Richardson and Far North Dallas. Our print publication is delivered monthly by direct mail to 47,000 of the most affluent homes in and around Plano, with average home values in excess of $515,000. An additional 3,000 print magazines are distributed to local businesses and key partners including; The Plano Chamber of Commerce; Plano Government; doctors offices; leading businesses; Downtown Plano; The Shops at Legacy; Toyota Corporate Headquarters, California and Mercedes Benz. Our website is updated daily with local news and events and our weekly email newsletter keeps readers up to date with everything going on in and around Plano. For nearly 40 years, business, civic and nonprofit leaders have looked to Local Profile to tell their stories. Our readers are apprised of current trends, volunteer opportunities, literature, the arts, education, and county-wide events. The launching of commercial enterprises, ongoing business networking opportunities, and continuing education programs—all of which lead to employment gains and a healthy economy—are topics frequently covered in both our online and print magazine. With more than 160,000 monthly readers and numerous options including web and print media, Local Profile will help you grow your business and reach more customers than ever before.

This might be one of the most striking patios in Frisco — maybe even in all of North Texas.
09/19/2025

This might be one of the most striking patios in Frisco — maybe even in all of North Texas.

Founded in Dallas, Musume is now open in Frisco

Part history lesson, part stand-up, part sing-along, cleaVage turns medical milestones into show tunes.
09/19/2025

Part history lesson, part stand-up, part sing-along, cleaVage turns medical milestones into show tunes.

cleaVage: The Musical opens this October in The Colony

The Neiman Marcus at The Shops at Willow Bend will close its doors in January 2027, marking the end of more than two dec...
09/18/2025

The Neiman Marcus at The Shops at Willow Bend will close its doors in January 2027, marking the end of more than two decades in Plano.

The store will stay open until early 2027

North Texas Giving Day is back on September 18, 2025, and it’s bigger than ever.
09/18/2025

North Texas Giving Day is back on September 18, 2025, and it’s bigger than ever.

On Sept. 18, North Texas Giving Day unites 20 counties to support local causes

For four days, Oak Point Park transforms into a canvas of color, music and community spirit.
09/18/2025

For four days, Oak Point Park transforms into a canvas of color, music and community spirit.

The festival returns from Sept. 18-21

Plano Fire-Rescue officially became the first career fire department in Texas to secure a 24/72 work schedule, marking a...
09/18/2025

Plano Fire-Rescue officially became the first career fire department in Texas to secure a 24/72 work schedule, marking a historic shift in firefighter scheduling statewide.

Full implementation of the 24/72 schedule is set for 2029

Frisco City Council approved a $427,500 award to establish a drone as a first responder program for the police departmen...
09/15/2025

Frisco City Council approved a $427,500 award to establish a drone as a first responder program for the police department.

The program has helped other agencies in the U.S. reduce response times by 71%

DART officially announced the grand opening of its long-awaited Silver Line rail expansion.
09/15/2025

DART officially announced the grand opening of its long-awaited Silver Line rail expansion.

To celebrate the milestone, DART is offering free rides system-wide on opening day

Big wins, big growth, big cookies 🍪 This week in North Texas brought inspiration, expansion and even a scam alert you’ll...
09/14/2025

Big wins, big growth, big cookies 🍪 This week in North Texas brought inspiration, expansion and even a scam alert you’ll want to know about. Before starting a new week, click to see the top 5 stories:

What’s new, what’s buzzing, what you might have missed

This Halloween, Meow Wolf Grapevine is throwing its doors wide open to the weird, the wild and the wonderfully spooky.
09/11/2025

This Halloween, Meow Wolf Grapevine is throwing its doors wide open to the weird, the wild and the wonderfully spooky.

Part of Meow Wolf’s Adulti-Verse series, the event is strictly 21+

Michelin-recommended Georgie in Knox-Henderson is entering a new chapter.
09/11/2025

Michelin-recommended Georgie in Knox-Henderson is entering a new chapter.

Whitsell’s first move as chef is a dinner for a charity benefitting Kerr County flood victims

Comedy, rodeo, dinos, salsa and even a flying contest 🐂🦕✈️ This weekend in North Texas has something for everyone. Click...
09/11/2025

Comedy, rodeo, dinos, salsa and even a flying contest 🐂🦕✈️ This weekend in North Texas has something for everyone. Click to see all 10 events.

September weekends aren’t for staying in

Address

Dallas, TX

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+19727697272

Website

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Connecting Collin County, we are Local

It’s official. We are now Local Profile. We are passionate about sharing content that is both universally powerful and uniquely local

This brand refresh reflects that communities span borders, and so do we. It’s not a new philosophy for us. Our new name simply formalizes the mindset we’ve had for a long time now—that if someone lives in Plano, they’ll still care about the interesting things happening in Frisco. Life doesn't stop where city borders do, and to live in Collin County is to enjoy the benefits of every municipality in the metroplex.

To be local is to be part of the greater life of a community. It’s the privilege and the responsibility we all share to turn a piece of land into a place, and a place into a home. To be part of the local community is to be involved, to know where the needs are and be willing to take action. To be local is to belong.

A community is defined as a group of people living in the same place or a feeling of fellowship as a result of sharing common attitudes, interests, and goals. We share the same space and we all, regardless of our differences, want the same thing: a safe place to live a healthy life with abundant opportunity for all.