Local Profile

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Plano • Frisco • McKinney & more
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The magazine of good living in and around Collin County. Twitter:
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Local Profile magazine, formerly Plano Profile, is a community-based cross-channel publication for those who live or work in Collin County, Texas, an affluent community just north of Dallas. The combination of affluent citizens, exceptional healthcare, business growth, exemplary schools, and a diverse demographic make up the fabric of Collin County

Our print publication is delivered monthly by direct mail to 50,000 homes and businesses across Collin County: Plano, Allen, Frisco, McKinney, Prosper, Celina, Fairview, Richardson and Far North Dallas. Our print publication is delivered monthly by direct mail to 47,000 of the most affluent homes in and around Plano, with average home values in excess of $515,000. An additional 3,000 print magazines are distributed to local businesses and key partners including; The Plano Chamber of Commerce; Plano Government; doctors offices; leading businesses; Downtown Plano; The Shops at Legacy; Toyota Corporate Headquarters, California and Mercedes Benz. Our website is updated daily with local news and events and our weekly email newsletter keeps readers up to date with everything going on in and around Plano. For nearly 40 years, business, civic and nonprofit leaders have looked to Local Profile to tell their stories. Our readers are apprised of current trends, volunteer opportunities, literature, the arts, education, and county-wide events. The launching of commercial enterprises, ongoing business networking opportunities, and continuing education programs—all of which lead to employment gains and a healthy economy—are topics frequently covered in both our online and print magazine. With more than 160,000 monthly readers and numerous options including web and print media, Local Profile will help you grow your business and reach more customers than ever before.

💪 BODYBAR JUST MADE PILATES HISTORY IN FRISCO!BODYBAR says it set the U.S. record for the largest reformer Pilates class...
09/15/2026

💪 BODYBAR JUST MADE PILATES HISTORY IN FRISCO!

BODYBAR says it set the U.S. record for the largest reformer Pilates class on Sept. 13, bringing together 100 participants and 100 reformers at the Omni Frisco Hotel at The Star.

💯 100 participants + 100 reformers
⏱️ 50-minute record-setting class
🎉 Celebrated BODYBAR’s 100th studio opening
🧘 Marked 100 years of Pilates
💗 Raised $10,000 for the Foundation for Women’s Cancer
📍 Omni Frisco Hotel at The Star

The Texas-founded company donated $100 for every reformer used in the class in recognition of Gynecologic Cancer Awareness Month.

The event was independently organized and documented using formal record-keeping standards, though it was not certified by Guinness World Records or another named record organization.

Read more at LocalProfile.com.
Photo: BODYBAR

A NEW YOUTH ESPORTS TRAINING ARENA IS NOW OPEN IN MCKINNEY!Valhallan Esports Training is bringing coach-led gaming, comp...
09/15/2026

A NEW YOUTH ESPORTS TRAINING ARENA IS NOW OPEN IN MCKINNEY!

Valhallan Esports Training is bringing coach-led gaming, competitive leagues and team-based training to young gamers ages 7 to 17.

🎮 Designed for gamers ages 7–17
🏆 Organized esports leagues + competitions
🎯 Coach-led training for different skill levels
🤝 Focus on teamwork, communication + sportsmanship
🎂 Camps, memberships + birthday parties available
📍 6541 Collin McKinney Pkwy., Suite 104

The goal goes beyond improving gaming skills. Valhallan’s programs are designed to give young players the camaraderie, accountability and personal development often associated with traditional team sports.

The McKinney arena follows Valhallan’s Frisco location, which opened in June 2025.

Read more at LocalProfile.com.
Photo: Valhallan Esports Training

🏫 PLANO ISD’S ENROLLMENT CONTINUES TO SHRINKThe district started the 2026-27 school year with 41,303 students, down 2,53...
09/15/2026

🏫 PLANO ISD’S ENROLLMENT CONTINUES TO SHRINK

The district started the 2026-27 school year with 41,303 students, down 2,535 from the 43,838 recorded in October 2025.

📉 2,535 fewer students than last year’s count
🎓 14,000+ students lost since enrollment peaked in 2011
📚 Fourth grade saw the largest drop, losing 362 students
🏫 Four campuses closed after the 2024-25 school year
💰 District faces a projected $44.8 million budget shortfall
💵 State funding is estimated at roughly $10,000 per student

Sixth grade was the only grade level to grow, adding 17 students.

With enrollment directly affecting state funding, the continued decline is adding pressure as Plano ISD weighs staffing, facilities and programs against available revenue.

Read more at LocalProfile.com.
Photo: Plano ISD

DALLAS PULSE IS BUILDING ITS STAFF FOR ANOTHER TITLE RUNAfter winning the MLV championship and a $1 million prize in its...
09/15/2026

DALLAS PULSE IS BUILDING ITS STAFF FOR ANOTHER TITLE RUN

After winning the MLV championship and a $1 million prize in its inaugural season, Frisco-based Dallas PULSE is adding two coaches as it prepares to defend its title in 2027.

🇵🇷 Jamille Torres joins as assistant coach
🌎 Torres brings 20+ years of international coaching experience
🏐 Robert Poole joins as assistant coach + performance analyst
🇯🇵 Poole brings collegiate, international and professional experience
💪 Victoria Thomas returns as strength and conditioning coach
🏆 PULSE enters 2027 as defending MLV champion

Torres most recently led the Puerto Rico Men’s National Team to silver at the Central American and Caribbean Games, while Poole comes to Frisco after serving as head coach of the University of Charleston men’s volleyball program.

The additions join head coach Shannon Winzer as PULSE looks to build on a historic first season in Frisco.

Read more at LocalProfile.com.
Photo: Dallas PULSE

MCKINNEY COULD PUT $21 MILLION TOWARD ITS $200 MILLION CANNON BEACH PROJECTCity officials are considering an economic de...
09/15/2026

MCKINNEY COULD PUT $21 MILLION TOWARD ITS $200 MILLION CANNON BEACH PROJECT

City officials are considering an economic development incentive for the surf lagoon and resort destination already under construction near Stacy Road and State Highway 121.

💰 Approximately $200 million development
🏄 Three-acre surf lagoon
👷 Around 700 jobs expected
🎟️ Approximately 400,000 visitors projected annually
📈 More than $2 billion in estimated economic impact over 20 years
🏨 Hotel, lazy river, hot springs + entertainment planned

McKinney City Council is scheduled to consider the proposed $21 million incentive Sept. 15. Funding would come from the McKinney Economic Development Fund as part of a broader partnership supporting the project.

Cannon Beach broke ground in December 2025, with its first phase expected to be completed in late 2027.

📍 Stacy Road + State Highway 121 | McKinney

Read more at LocalProfile.com.
Photo: Cannon Beach

FIELDS WEST IS GETTING READY TO WELCOME ITS FIRST RESIDENTS!The Wentwood Fields West is now leasing apartments in Frisco...
09/14/2026

FIELDS WEST IS GETTING READY TO WELCOME ITS FIRST RESIDENTS!

The Wentwood Fields West is now leasing apartments in Frisco’s $800 million Fields West development, putting residents directly above the restaurants, shops and entertainment taking shape below.

🏠 Studios, one- and two-bedroom apartments
🏊 Three resort-style pools + three fitness centers
💻 Coworking spaces + indoor and outdoor lounges
🐕 Two dog parks + concierge services
🚲 Access to 25+ miles of trails throughout Fields
📅 First move-ins expected in January

The apartments will sit above a commercial district that is already 75% pre-leased with 44 signed tenants, including Mastro’s Steakhouse, Maman, Nando’s, Lululemon, Tecovas and Crate & Barrel.

Additional residences will open throughout 2027 and into 2028, with more than 1,100 luxury apartments ultimately planned above and around Fields West.

📍 Fields West | Frisco

Read more at LocalProfile.com.
Photo: Gensler

DIRK NOWITZKI’S TENNIS CLASSIC IS ADDING SOME HIP-HOP STAR POWER!The annual Dirk Nowitzki Foundation Tennis Classic retu...
09/14/2026

DIRK NOWITZKI’S TENNIS CLASSIC IS ADDING SOME HIP-HOP STAR POWER!

The annual Dirk Nowitzki Foundation Tennis Classic returns Sept. 19, followed by an adults-only VIP After Party headlined by Rev Run of RUN DMC.

🏀 Dirk Nowitzki takes the court
🎾 Steve Nash + DeMarcus Ware join the celebrity lineup
🎤 Rev Run headlines the VIP After Party
🎶 Magnus Ferrell will also perform
🍸 Live entertainment, culinary offerings + signature cocktails
💙 Proceeds support North Texas nonprofits serving children
📅 Sept. 19 | Dallas

The annual fundraiser supports organizations focused on improving children’s health, education and overall well-being across North Texas.

Read more at LocalProfile.com.
Photo: Getty Images

TOP 10 THINGS TO DO THIS WEEK IN PLANO, FRISCO AND BEYOND⛳ Jackson T. Stephens Cup📅 Sept. 14–16 | 📍 PGA Frisco, Fields R...
09/14/2026

TOP 10 THINGS TO DO THIS WEEK IN PLANO, FRISCO AND BEYOND

⛳ Jackson T. Stephens Cup
📅 Sept. 14–16 | 📍 PGA Frisco, Fields Ranch East Course
Watch top NCAA Division I golf teams, standout HBCU players and U.S. Military Service Academy athletes compete in this invitational tournament.

🎶 Plaza Live!
📅 Sept. 16 | 📍 4th Street Plaza, Frisco
Enjoy live music from local musicians while dining, shopping and exploring Frisco’s newly completed 4th Street Plaza.

🎤 The Bellamy Brothers
📅 Sept. 17 | 📍 Lexus Box Garden at Legacy Hall, Plano
Get ready to “Let Your Love Flow” as The Bellamy Brothers bring five decades of country hits to Plano.

💙 North Texas Giving Day
📅 Sept. 17 | 📍 Multiple locations
Support local nonprofits during North Texas Giving Day, one of the region’s largest annual community giving initiatives.

🍻 Addison Oktoberfest
📅 Sept. 17–20 | 📍 Addison Circle Park, Addison
Celebrate German tradition with four days of bier, authentic food, polka music, games, dachshund events and family-friendly fun.

🎈 2026 Plano Balloon Festival
📅 Sept. 17–20 | 📍 Oak Point Park and Nature Preserve, Plano
Watch more than 35 colorful hot-air balloons fill the sky alongside balloon glows, live entertainment and family activities.

🎸 Billy Idol
📅 Sept. 18 | 📍 Dos Equis Pavilion, Dallas
Get ready for a rebel yell as Billy Idol brings iconic hits, guitar riffs and plenty of rock ’n’ roll swagger to Dallas.

🍯 Texas Mead & Music Festival
📅 Sept. 19 | 📍 Scarborough Faire, Waxahachie
Sample creations from 13 Texas meaderies during this one-day celebration of traditional and modern mead.

👻 Dark Hour Haunted House 2026 Season
📅 Sept. 19 | 📍 Dark Hour Haunted House, Plano
Kick off spooky season with terrifying creatures, elaborate sets, new animatronics and immersive scares throughout the haunted labyrinth.

🍺 Stein Holding Contest
📅 Sept. 19 | 📍 The Stix Icehouse, McKinney
Put your strength to the test during an Oktoberfest stein-holding competition featuring rotating beer handles and prizes.

Read more at localprofile.com

🛒 PLANO IS GETTING ANOTHER TRADER JOE’S!A new Trader Joe’s is planned for 5900 Preston Road, near Preston Road and Sprin...
09/14/2026

🛒 PLANO IS GETTING ANOTHER TRADER JOE’S!

A new Trader Joe’s is planned for 5900 Preston Road, near Preston Road and Spring Creek Parkway, where it will anchor the Promontory on Preston development.

🏗️ Construction expected to begin in December
📅 Work is scheduled to finish in July 2027
📍 5900 Preston Road, Plano
🛍️ Will anchor Promontory on Preston
🥑 Second Trader Joe’s location in Plano
🚗 About two miles north of the existing Preston Road store

Meanwhile, a proposed Trader Joe’s in Frisco is still moving through the city approval process after receiving unanimous support from the Planning and Zoning Commission.

That project would bring a grocery store, senior living community and open green space to the area near Main Street and Majestic Gardens Drive.

Read more at LocalProfile.com.
Photo: Shutterstock | Ken Wolter

PEPPA PIG THEME PARK IS CELEBRATING HALLOWEEN FOR THE FIRST TIME!The North Richland Hills park is debuting Peppa’s Hallo...
09/13/2026

PEPPA PIG THEME PARK IS CELEBRATING HALLOWEEN FOR THE FIRST TIME!

The North Richland Hills park is debuting Peppa’s Halloween Party, with a month of seasonal activities designed especially for toddlers, preschoolers and their families.

👻 Peppa + George in Halloween costumes
🌾 Kid-sized hay bale maze + pumpkin patch
🎭 Halloween-themed live show
🎬 Halloween episodes + mini parades
🍬 Trick-or-treating and giveaways on Oct. 31
🎟️ Included with general park admission
📅 Oct. 1–Nov. 1

The Halloween fun joins the park’s five family-friendly rides and nine themed play areas, including Daddy Pig’s Roller Coaster and the Muddy Puddles Splash Pad.

📍 Peppa Pig Theme Park Dallas-Fort Worth | North Richland Hills

Read more at LocalProfile.com.
Photo: Peppa Pig Theme Park

Address

Dallas, TX

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+19727697272

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