Local Profile

Local Profile Connecting communities across Collin County, we are Local. The magazine of good living in and around Collin County.

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Local Profile magazine, formerly Plano Profile, is a community-based cross-channel publication for those who live or work in Collin County, Texas, an affluent community just north of Dallas. The combination of affluent citizens, exceptional healthcare, business growth, exemplary schools, and a diverse demographic make up the fabric

of Collin County

Our print publication is delivered monthly by direct mail to 50,000 homes and businesses across Collin County: Plano, Allen, Frisco, McKinney, Prosper, Celina, Fairview, Richardson and Far North Dallas. Our print publication is delivered monthly by direct mail to 47,000 of the most affluent homes in and around Plano, with average home values in excess of $515,000. An additional 3,000 print magazines are distributed to local businesses and key partners including; The Plano Chamber of Commerce; Plano Government; doctors offices; leading businesses; Downtown Plano; The Shops at Legacy; Toyota Corporate Headquarters, California and Mercedes Benz. Our website is updated daily with local news and events and our weekly email newsletter keeps readers up to date with everything going on in and around Plano. For nearly 40 years, business, civic and nonprofit leaders have looked to Local Profile to tell their stories. Our readers are apprised of current trends, volunteer opportunities, literature, the arts, education, and county-wide events. The launching of commercial enterprises, ongoing business networking opportunities, and continuing education programs—all of which lead to employment gains and a healthy economy—are topics frequently covered in both our online and print magazine. With more than 160,000 monthly readers and numerous options including web and print media, Local Profile will help you grow your business and reach more customers than ever before.

The weekend is calling — and North Texas is answering with haunted houses, global festivals and one Michelin-star taco p...
10/16/2025

The weekend is calling — and North Texas is answering with haunted houses, global festivals and one Michelin-star taco pop-up. 👀 See the full list of events lighting up Plano, Frisco, McKinney and beyond →

This weekend’s lineup proves that ordinary just isn’t on the schedule

Universal Destinations & Experiences just unveiled new details about Frisco's upcoming Universal Kids Resort.
10/16/2025

Universal Destinations & Experiences just unveiled new details about Frisco's upcoming Universal Kids Resort.

Tickets are expected to go on sale soon, ahead of the 2026 opening

After 74 years of burgers, fries and malts, Spurlock’s Malt Shop in Anna will close Nov. 1. A North Texas favorite and t...
10/15/2025

After 74 years of burgers, fries and malts, Spurlock’s Malt Shop in Anna will close Nov. 1. A North Texas favorite and three-generation family tradition is saying goodbye. 🍔❤️

Family-owned since 1951, the cherished drive-in bids farewell after decades of serving burgers

Puttshack, the high-tech mini golf and entertainment venue, is offering a special deal for night owls looking for a litt...
10/15/2025

Puttshack, the high-tech mini golf and entertainment venue, is offering a special deal for night owls looking for a little friendly competition.

Don’t miss out on other great specials this fall

Frisco is strengthening its public safety network with a new wave of automated license plate recognition cameras.
10/15/2025

Frisco is strengthening its public safety network with a new wave of automated license plate recognition cameras.

The cameras help Frisco police track vehicles tied to criminal activity

Dallas foodies are in for a rare culinary experience this month.
10/15/2025

Dallas foodies are in for a rare culinary experience this month.

North Texans can now try the flavors that have made El Califa de León an international icon

The Michelin Guide once again brought the spotlight to North Texas, naming six hotels among the nation’s best in its 202...
10/13/2025

The Michelin Guide once again brought the spotlight to North Texas, naming six hotels among the nation’s best in its 2025 Michelin Key awards.

Hotels in Dallas and Fort Worth join Texas’ elite for exceptional style and service

Surrounded by community members and local leaders, Harry LaRosiliere was presented with the Key to the City.
10/13/2025

Surrounded by community members and local leaders, Harry LaRosiliere was presented with the Key to the City.

LaRosiliere served as mayor from 2013 to 2021

Celebrate the Festival of Lights by gathering with friends and family to share the warmth, color and flavor that make Di...
10/13/2025

Celebrate the Festival of Lights by gathering with friends and family to share the warmth, color and flavor that make Diwali so special.

Mark your calendars for 2025’s Festival of Lights

One of Dallas’ most beloved Tex-Mex favorites is heading to Collin County.
10/13/2025

One of Dallas’ most beloved Tex-Mex favorites is heading to Collin County.

Family dedication has kept Desperados thriving, now opening its third location

This week’s lineup spans Dungeons & Dragons quests, tamale-making fiestas, symphony nights and creative community events...
10/13/2025

This week’s lineup spans Dungeons & Dragons quests, tamale-making fiestas, symphony nights and creative community events across Plano, Frisco & beyond. Click the link in bio to plan your week! 🎭🌮🎵

The lineup proves there’s no such thing as a mid-October lull

Address

Dallas, TX

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+19727697272

Website

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Connecting Collin County, we are Local

It’s official. We are now Local Profile. We are passionate about sharing content that is both universally powerful and uniquely local

This brand refresh reflects that communities span borders, and so do we. It’s not a new philosophy for us. Our new name simply formalizes the mindset we’ve had for a long time now—that if someone lives in Plano, they’ll still care about the interesting things happening in Frisco. Life doesn't stop where city borders do, and to live in Collin County is to enjoy the benefits of every municipality in the metroplex.

To be local is to be part of the greater life of a community. It’s the privilege and the responsibility we all share to turn a piece of land into a place, and a place into a home. To be part of the local community is to be involved, to know where the needs are and be willing to take action. To be local is to belong.

A community is defined as a group of people living in the same place or a feeling of fellowship as a result of sharing common attitudes, interests, and goals. We share the same space and we all, regardless of our differences, want the same thing: a safe place to live a healthy life with abundant opportunity for all.