Local Profile

Local Profile Local Profile Magazine
PRINT magazine + digital
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Plano • Frisco • McKinney & more
LOCAL STORIES WORTH YOUR TIME

The magazine of good living in and around Collin County. Twitter:
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Local Profile magazine, formerly Plano Profile, is a community-based cross-channel publication for those who live or work in Collin County, Texas, an affluent community just north of Dallas. The combination of affluent citizens, exceptional healthcare, business growth, exempla

ry schools, and a diverse demographic make up the fabric of Collin County

Our print publication is delivered monthly by direct mail to 50,000 homes and businesses across Collin County: Plano, Allen, Frisco, McKinney, Prosper, Celina, Fairview, Richardson and Far North Dallas. Our print publication is delivered monthly by direct mail to 47,000 of the most affluent homes in and around Plano, with average home values in excess of $515,000. An additional 3,000 print magazines are distributed to local businesses and key partners including; The Plano Chamber of Commerce; Plano Government; doctors offices; leading businesses; Downtown Plano; The Shops at Legacy; Toyota Corporate Headquarters, California and Mercedes Benz. Our website is updated daily with local news and events and our weekly email newsletter keeps readers up to date with everything going on in and around Plano. For nearly 40 years, business, civic and nonprofit leaders have looked to Local Profile to tell their stories. Our readers are apprised of current trends, volunteer opportunities, literature, the arts, education, and county-wide events. The launching of commercial enterprises, ongoing business networking opportunities, and continuing education programs—all of which lead to employment gains and a healthy economy—are topics frequently covered in both our online and print magazine. With more than 160,000 monthly readers and numerous options including web and print media, Local Profile will help you grow your business and reach more customers than ever before.

JUNE IS PACKED WITH EVENTS ACROSS NORTH TEXAS ☀️From World Cup excitement and live music festivals to fireworks, Pride c...
06/06/2026

JUNE IS PACKED WITH EVENTS ACROSS NORTH TEXAS ☀️

From World Cup excitement and live music festivals to fireworks, Pride celebrations and family fun, there’s no shortage of things to do this month.

📅 JUNE EVENTS TO ADD TO YOUR CALENDAR

⚽ June 4 — GUINNESS WORLD RECORDS Soccer Ball Attempt | Frisco
🎸 June 5–6 — Texas Music Revolution | Downtown McKinney
🍹 June 6 — Frisco Margarita Festival | Rollertown Beerworks, Frisco
👾 June 6–July 12 — North American Cryptid Museum | Plano
🏳️‍🌈 June 7 — McKinney Pride Fair & Festival | McKinney
⚽ June 11–19 — Dallas Fan Fest | Fair Park, Dallas
🌸 June 13 — Pride in Bloom | Dallas Arboretum
🏆 June 14–July 14 — FIFA World Cup 2026 | AT&T Stadium, Arlington
✨ June 17 — Juneteenth Praise Fest | Plano
🎶 June 21 — Music in the Chamber: America’s 250th Series | Frisco
🎆 June 27 — Allen USA | Celebration Park, Allen

Photo: FIFA | Website
👉 Read the full guide:
Visit localprofile.com and search “Best June Events”

💬 Which event is at the top of your June bucket list?

A NORTH TEXAS FAVORITE IS EXPANDING 🍸One of the region's most celebrated Mexican restaurants is heading to Dallas.Sueño ...
06/06/2026

A NORTH TEXAS FAVORITE IS EXPANDING 🍸

One of the region's most celebrated Mexican restaurants is heading to Dallas.

Sueño Cocteleria Mexicana opens its second North Texas location on June 10 in Snider Plaza, bringing its acclaimed masa program, live-fire cooking and immersive dining experience to a new audience.

📍 6600 Snider Plaza, Dallas
📅 Opens June 10

✨ WHAT'S NEW
🌮 Elevated Mexican cuisine
🔥 Live-fire cooking
🥃 Alma Agave — a new tequila & mezcal lounge
🌽 Fresh heirloom corn masa made daily

From handcrafted tortillas and birria tacos to creative agave cocktails, the new location is designed to transport guests through the flavors, traditions and craftsmanship of Mexico.

💬 Which are you trying first: Sueño or Alma Agave?

Photos: Sueño TX

☁️ INSIDE CLOUDBOUND: FRISCO'S NEWEST FAMILY HOTSPOT 🎉Frisco's newest indoor play destination is officially open — and m...
06/06/2026

☁️ INSIDE CLOUDBOUND: FRISCO'S NEWEST FAMILY HOTSPOT 🎉

Frisco's newest indoor play destination is officially open — and more than 1,000 visitors showed up on opening day.

Designed for kids to climb, explore and imagine, Cloudbound features more than 10,000 square feet of immersive play spaces, giant slides, sensory experiences and dedicated toddler zones.

📍 Preston Ridge, Frisco

✨ INSIDE THE EXPERIENCE
🌈 Rainbow bridges
🛝 Giant spiral slides
🏰 Castle-inspired play structures
👶 Toddler and baby zones
🧩 Sensory play areas
☕ Café and parent lounge

As North Texas continues to grow, Cloudbound is quickly becoming a go-to destination for families looking for year-round fun.

💬 Would your kids spend all day here?

Photo: Cloudbound

RODEO GOAT X LEVI’S = THE BLUE JEAN BURGER 🍔👖This one’s a limited run — Rodeo Goat teamed up with Levi’s to create The B...
06/05/2026

RODEO GOAT X LEVI’S = THE BLUE JEAN BURGER 🍔👖

This one’s a limited run — Rodeo Goat teamed up with Levi’s to create The Blue Jean Burger, and you’ve got until June 28 to try it.
A house-ground beef patty stuffed with a blue cheese center, topped with bacon, grilled jalapeños, fried onions, blue cheese spread and a specialty sauce. It’s a lot going on — in the best way.

Available at all Rodeo Goat locations through June 28.

FRISCO IS GETTING A 34-DAY SOCCER FAN FESTIVAL 🎉Get ready for a summer filled with soccer.Starting June 11, Frisco's Soc...
06/05/2026

FRISCO IS GETTING A 34-DAY SOCCER FAN FESTIVAL 🎉

Get ready for a summer filled with soccer.

Starting June 11, Frisco's Soccer Celebration will transform Simpson Plaza into a free fan festival featuring 97 live match screenings, interactive experiences, giveaways, food and drinks.

📍 Simpson Plaza, Frisco
📅 June 11 – July 19
🎟️ FREE Admission

✨ WHAT TO EXPECT
⚽ 97 live match screenings
🎉 Fan activations and giveaways
🍔 Food and drinks
🏆 Interactive experiences
👨‍👩‍👧‍👦 Fun for casual fans and die-hard supporters alike

With the world's biggest soccer moments unfolding this summer, Frisco is creating the ultimate place to watch, celebrate and connect with fellow fans.

💬 Which team are you cheering for this summer?

Photo: rocharibeiro | Shutterstock

RHODE IS POPPING UP IN DALLAS THIS MONTH ✨One of beauty’s most talked-about brands is coming to North Texas for just fou...
06/05/2026

RHODE IS POPPING UP IN DALLAS THIS MONTH ✨

One of beauty’s most talked-about brands is coming to North Texas for just four days.

Founded by Hailey Rhode Bieber, rhode is bringing its traveling Summer Station pop-up to Dallas, giving fans a rare chance to shop the brand in person, test products and snag limited-edition items.

📍 25 Highland Park Village, Dallas
📅 June 25–28
⏰ 11 a.m. – 8 p.m. daily
🎟️ Free | First come, first served

✨ WHAT TO EXPECT
💄 Limited-edition Summer ‘26 products
🛍️ Exclusive merchandise
🎁 Surprise giveaways
☀️ Fan-favorite skincare and makeup

If you’ve been eyeing rhode online, this may be your only chance to experience it in person before it heads to its next city.

💬 What’s the first rhode product you’d buy?

Photo: rhode

FRISCO REMOVES PUBLIC COMMENT FROM CITY COUNCIL MEETINGS 🏛️The general citizen input portion of Frisco City Council agen...
06/05/2026

FRISCO REMOVES PUBLIC COMMENT FROM CITY COUNCIL MEETINGS 🏛️

The general citizen input portion of Frisco City Council agendas has been removed indefinitely, effective June 2.

📋 WHAT YOU NEED TO KNOW:
🗣️ Public comment on specific agenda items will continue
📱 Residents can still contact council via email, phone or the MyFrisco app
🗳️ A new mayor is elected June 13 — the incoming council will decide what comes next

The move follows months of increasingly disruptive meetings, outside agitators and new decorum rules passed in April. Mayor Cheney called it a safety issue.

Photo: City of Frisco
Read more at localprofile.com.

FIRST LOOK: UNIVERSAL KIDS RESORT MERCH IS HERE 🎢✨The rides aren’t the only thing making their debut at Universal Kids R...
06/04/2026

FIRST LOOK: UNIVERSAL KIDS RESORT MERCH IS HERE 🎢✨

The rides aren’t the only thing making their debut at Universal Kids Resort.

From colorful apparel and collectible souvenirs to character-themed merchandise inspired by beloved franchises, the new Frisco attraction is giving families plenty to bring home after a day at the park.

📍 Universal Kids Resort, Frisco
📅 Opening July 1, 2026

✨ EXPECT MERCH INSPIRED BY
🟢 Shrek
👢 Puss in Boots
🎀 Gabby’s Dollhouse
🍍 SpongeBob SquarePants
💛 Minions
🦖 Jurassic World

Whether you’re shopping for a keepsake, a matching family outfit or your child’s new favorite souvenir, the resort’s retail experience is designed to be part of the adventure.

Photos: Universal Destinations & Experiences
👉 Read the full story:
Visit localprofile.com and search “Universal Kids Resort”

FRISCO JUST MADE WORLD CUP HISTORYBefore the world arrives in North Texas, Frisco is already setting records.Using 1,141...
06/04/2026

FRISCO JUST MADE WORLD CUP HISTORY

Before the world arrives in North Texas, Frisco is already setting records.

Using 1,141 soccer balls, the city officially earned a Guinness World Record for creating the world’s largest soccer ball number — spelling out 2026 in celebration of the upcoming FIFA World Cup.

📍 Warren Sports Complex, Frisco
⚽ 1,141 soccer balls
🏆 Official Guinness World Record

As the official Team Base Camp for Sweden’s Men’s National Team, Frisco is preparing for its moment on the global stage — and this record-setting achievement is just the beginning.

👉 Read the full story:
Visit localprofile.com and search “Frisco Guinness World Record”

💬 Think Frisco will set any more records before the World Cup kicks off?

TOP 10 THINGS TO DO THIS WEEKEND IN PLANO, FRISCO AND BEYOND• 30th Annual Texas Music RevolutionJune 5–6 | Historic Down...
06/04/2026

TOP 10 THINGS TO DO THIS WEEKEND IN PLANO, FRISCO AND BEYOND

• 30th Annual Texas Music Revolution
June 5–6 | Historic Downtown McKinney
A weekend of Texas country and Red Dirt music featuring top artists, local food and festival fun.

• Kick Off Adidas Grand Opening at Legacy West
June 5 | Legacy West, Plano
Celebrate the new adidas store with soccer-themed activities, live music, giveaways and family fun.

• Grapevine Main LIVE!
June 5 | Harvest Hall, Grapevine
Enjoy a free outdoor concert featuring a Doobie Brothers tribute band in Peace Plaza.

• Frisco Margarita Festival
June 6 | Rollertown Beerworks, Frisco
Sample margaritas from local restaurants and vote for your favorite while enjoying live music and food vendors.

• Summer of Soccer Launch Party
June 6 | TUPPS Brewery, McKinney
Celebrate the upcoming soccer season with live music, giveaways, watch parties and family-friendly activities.

• North American Cryptid Museum Grand Opening
June 6 | North American Cryptid Museum, Plano
Discover legends like Bigfoot and Mothman during the museum’s official grand opening.

• Irving Taco Festival
June 6 | The Plaza at Toyota Music Factory, Irving
Tacos, margaritas, live music and local vendors come together for this free summer festival.

• The Bloom Bazaar: An All-Women-Owned Marketplace
June 6 | Grandscape, The Colony
Shop more than 80 women-owned businesses during this community-focused summer market.

• Strings and Splashing Tails: Plano Symphony Orchestra Family Series
June 6 | Nack Theater, Frisco
Enjoy a family-friendly concert featuring Disney favorites and ocean-themed classical music.

• McKinney Pride Fair & Festival
June 7 | Dr. Glenn Mitchell Memorial Park, McKinney
Celebrate Pride Month with local vendors, entertainment, music and family-friendly activities.

Read more at localprofile.com.

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Dallas, TX

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